We put people, processes and practices into place to make quality food, more responsible sourcing choices, a stronger community and a better planet.
McDonald’s announced this week that, by 2016, it will begin sourcing “verified sustainable beef.” The pledge is an effort to reduce the environmental impact of the fast-food chain’s meat production, as well as to be kinder to the animals on w... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of ... View More
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More
The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the devel... View More
Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More
Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to enco... View More
McDonald's announced it is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers' access to fruit and vegetables and help families and children to make informe... View More
McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets, according to As You Sow (AYS), a nonprofit organization that promotes corporate responsibility through shareholder advocac... View More
Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More
Around the world, governments, companies and consumers are thirsty for ways to support responsible business practice and to trust that the products they endorse are making a measurable difference for people and the planet. With so many options now at... View More
A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking S... View More
New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. ... View More
Sheba Entrées For Cats announced that by the end of 2013, all of the brand’s U.S. recipes will include only responsibly sourced fish — even adding sustainable salmon to the menu. ... View More
The lingo of sustainability didn’t offer a descriptive enough term for modern brands that integrate energy savings, waste reduction and innovative sourcing goals into the framework of the way they do business. So professors Peter Dauvergne and Jane... View More
In a 2006 white paper by AcuPOLL North America, Mark Sneider analysed 20,000 new product launches and found — in his own words — that “barely ten percent” succeed. It’s not difficult to think of products that failed to capture the collectiv... View More
McDonald’s, which uses Marine Stewardship Council certified wild-caught Alaska Pollock for its Filet-O-Fish sandwich, will begin displaying the blue MSC ecolabel on product packaging, in-restaurant communications and external marketing beginning in... View More