McDonalds
McDonalds is tagged in 117 stories.
Page 5 of 6.
9 years ago
- Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to a new report by market research publisher Packaged Facts.
9 years ago
- What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live more sustainably?At present, even though FMCG companies are starting to understand the need to explain sustainability directly to consumers, they continue to put most of their communication efforts into their Sustainability and CSR corporate sites — an obvious destination for NGOs, shareholders and academics but not the first place the general public go to get information.
9 years ago
- McDonald’s Pacific Sierra Region has created a waste diversion execution manual that is resulting in an estimated diversion of 70 cubic yards of waste from landfills each week, according to the company’s 2014 Global “Best of Green” report.The manual enables restaurants to deploy mixed recycling, organics recycling, or both, by providing checklists, shift huddles, and crew/customer engagement and education materials. The manual was initially piloted in 11 California Bay Area restaurants in Alameda County and is being replicated in additional restaurants throughout the Pacific Sierra Region.
9 years ago
- McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust.
9 years ago
- Need to solve a sustainability problem?Get the smartest people from industry, government, NGOs and academia. Put them together. And stir.That’s an oversimplification of the recipe for success that surfaced several weeks ago during the inaugural event (video) of the Center for Business Strategy and Sustainability (CBSS) at the Georgia Institute of Technology. Although simple, it reveals the opportunity academic units such as CBSS have to become pre-competitive leaders — to be the ones bringing all those smart people together in the same room.
9 years ago
- Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respectively, with Panasonic in fifth place — same as last year.
9 years ago
- McDonald’s Canada has announced that 100 percent of the fish it serves in its Filet-O-Fish sandwich is now certified as sustainable by the Marine Stewardship Council (MSC). The Canadian arm of the fast food chain is following in the footsteps of its US counterpart, which committed to serving only MSC-certified fish in January 2013.McDonald’s Canada has purchased fish from MSC-certified fisheries for nearly a decade and recently completed MSC’s third-party Chain of Custody process to further solidify the company’s commitment to maintaining the health of the world’s oceans by supporting sustainable fishing practices.
9 years ago
- With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, McDonald’s Bob Langert, Caesars Entertainment’s Jessica Rosman and Dell’s Michael Murphy about the need for collaboration and consistent criteria in sustainable purchasing.Jessica RosmanBob Langert
9 years ago
- “What if sustainability was at least 10 percent of every product decision at every company?
9 years ago
- McDonald's will soon allow its restaurants in different international markets to follow region-specific guidelines for achieving its recent pledge to purchase sustainable beef.In January, the fast food company — one of the largest buyers of beef in the US — pledged to begin purchasing verified sustainable beef in 2016, with the goal of eventually buying all of its beef from sustainable sources.
9 years ago
- I travel a lot for my job and after long days on the road the one thing that gets me through is constancy. I pack basically the same clothes for every trip and try to keep up the same workout routine, but the one place it’s hard to keep things constant is in what I eat. While trying new foods is part of the adventure of travel, sometimes when I’m hot and tired from a few days or weeks in a country thousands of miles from home, all I want is something familiar. At times like that, I turn to American fast food and take comfort in McDonald’s golden arches, the cooling taste of a Coke ICEE from Burger King, or the morning rush of a frosted doughnut and sugar-spiked iced coffee from Dunkin’ Donuts.
9 years ago
- McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDonald’s says “Happy” is intended to bring “fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating.” Happy will officially be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.
9 years ago
- This week, McDonald’s unveiled its first Corporate Social Responsibility & Sustainability Framework. The fast-food giant says the goal of the plan is to position the company for the future, while generating measurable, positive impacts for society.McDonald’s released the framework in conjunction with its 2012-2013 CSR & Sustainability Report, “Our Journey Together. For Good.”Among the company’s 2020 goals:
10 years ago
- When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.
10 years ago
- GreenBlue’s Sustainable Packaging Coalition (SPC) announced this week that McDonald’s USA is the newest participant in its How2Recycle Label Program. A member of the SPC since 2005, McDonald’s is the first national restaurant chain to join How2Recycle, a program dedicated to clearly and consistently communicating recyclability to the public.
10 years ago
- The Global Roundtable for Sustainable Beef (GRSB), members of which include Walmart, McDonalds, WWF and the Rainforest Alliance, recently announced that its Draft principles and criteria for global sustainable beef (production, processing and retail) are open for public comment and review through May 16, 2014.
10 years ago
- Palm oil certainly is a hot topic right now: NGOs including Greenpeace and WWF have continued to raise awareness of the destructive nature of the palm oil industry and the devastating effects it has had on wildlife and their rainforest habitats, mostly across Indonesia — not to mention the effect that deforestation has on climate change.
10 years ago
- Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.
10 years ago
- One fish, two fishRed fish, green fishSick fish, well fishFrankenfish, farm-raised fishSome fish you should not eatOthers that are a treatFrom fish caught with a dolphinTo fish caught far too oftenA glut of boats in the seaSome fish caught responsiblyKnowing which are idealHelps you enjoy your meal
10 years ago
- The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.