We put people, processes and practices into place to make quality food, more responsible sourcing choices, a stronger community and a better planet.
Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More
What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More
McDonald’s Pacific Sierra Region has created a waste diversion execution manual that is resulting in an estimated diversion of 70 cubic yards of waste from landfills each week, according to the company’s 2014 Global “Best of Green” report.The... View More
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Need to solve a sustainability problem?Get the smartest people from industry, government, NGOs and academia. Put them together. And stir.That’s an oversimplification of the recipe for success that surfaced several weeks ago during the inaugural eve... View More
Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More
McDonald’s Canada has announced that 100 percent of the fish it serves in its Filet-O-Fish sandwich is now certified as sustainable by the Marine Stewardship Council (MSC). The Canadian arm of the fast food chain is following in the footsteps of it... View More
With such a flurry of activity going on this week at SB ’14 San Diego, we wanted to share some of it as it happens.Here, McDonald’s Bob Langert, Caesars Entertainment’s Jessica Rosman and Dell’s Michael Murphy about the need for collaboration... View More
“What if sustainability was at least 10 percent of every product decision at every company? ... View More
McDonald's will soon allow its restaurants in different international markets to follow region-specific guidelines for achieving its recent pledge to purchase sustainable beef.In January, the fast food company — one of the largest buyers of beef in... View More
I travel a lot for my job and after long days on the road the one thing that gets me through is constancy. I pack basically the same clothes for every trip and try to keep up the same workout routine, but the one place it’s hard to keep things cons... View More
McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDona... View More
This week, McDonald’s unveiled its first Corporate Social Responsibility & Sustainability Framework. The fast-food giant says the goal of the plan is to position the company for the future, while generating measurable, positive impacts for soci... View More
When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More
GreenBlue’s Sustainable Packaging Coalition (SPC) announced this week that McDonald’s USA is the newest participant in its How2Recycle Label Program. A member of the SPC since 2005, McDonald’s is the first national restaurant chain to join How2... View More
The Global Roundtable for Sustainable Beef (GRSB), members of which include Walmart, McDonalds, WWF and the Rainforest Alliance, recently announced that its Draft principles and criteria for global sustainable beef (production, processing and retail)... View More
Palm oil certainly is a hot topic right now: NGOs including Greenpeace and WWF have continued to raise awareness of the destructive nature of the palm oil industry and the devastating effects it has had on wildlife and their rainforest habitats, most... View More
Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth man... View More
One fish, two fishRed fish, green fishSick fish, well fishFrankenfish, farm-raised fishSome fish you should not eatOthers that are a treatFrom fish caught with a dolphinTo fish caught far too oftenA glut of boats in the seaSome fish caught responsibl... View More
The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More