To unleash the power of circular design at scale, brands require an understanding of the cultural conditions at play. Here are five design principles that we’ve learned from our work with brands helping lead the way. ... View More
With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we... View More
Three of VF Corporation’s top outdoor apparel brands have committed to bold goals around circularity and scaling regenerative ag practices — including having all of their top materials be recycled, regenerative or renewable by 2025. ... View More
Allbirds, icebreaker and Smartwool throw their weight behind the industry’s first regenerative wool platform; and The North Face and three other companies join Indigo Ag’s program to incentivize farmers to shift to regenerative practices. ... View More
Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration. ... View More
State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly. ... View More
Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative powe... View More
What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. ... View More
This week, VF Corp announced it will throw $20M of its weight behind the upcoming launch of The North Face’s revolutionary FutureLight fabric; and G-Star Raw launched its sustainably weatherproof Citishield jeans for men. ... View More
Despite inspirational efforts being made across the top fashion brands, we are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utili... View More
What better way to commemorate the season of giving than with gifts that really give more? ... View More
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More
Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More
Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items —... View More
Awareness of our plastic waste problem continues to grow, prompting campaigns and corporate action around the world. ... View More
As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative... View More
Plastic bottles will find new life in textiles and nitrile gloves are being recycled into new consumer goods through corporate partnerships. ... View More
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
The Outdoor Industry Association (OIA), whose members include REI, Iron Mountain, Patagonia, The North Face and Timberland, is producing a new film series that shares the stories of outdo ... View More