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Presidio Graduate School

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Presidio Graduate School Commencement Address
Presidio Graduate School Commencement Address

7 years ago - What an honor to be here in this beautiful place with such a great group of passionate leaders — and even more so, to offer you some thoughts as you begin important next steps in your lives — steps that I know will be particularly important to our collective future.

UCSB, Presidio Graduate School Top Rankings for Sustainability and Social Impact
UCSB, Presidio Graduate School Top Rankings for Sustainability and Social Impact

10 years ago - First published by Net Impact in 2006, 'Business as UNusual' is the only publication for students, by students that ranks and highlights graduate schools at the forefront of social and environmental innovation.

Clothing Companies Going Beyond Compliance with Better Mill Initiative
Clothing Companies Going Beyond Compliance with Better Mill Initiative

10 years ago - By creating an enabling environment to establish novel internal-management systems, Solidaridad's Better Mill Initiative has equipped textile-factory managers and workers to improve working conditions and livelihoods, and reduce the environmental impact of the factories.

Napa Green Wines: Not Shouting It From the Rooftops
Napa Green Wines: Not Shouting It From the Rooftops

10 years ago - Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper.

Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?

10 years ago - McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust.

How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

10 years ago - When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers.

West Elm's Artisan Partnerships Supporting Thousands in Developing Communities
West Elm's Artisan Partnerships Supporting Thousands in Developing Communities

10 years ago - In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with.

Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

10 years ago - Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model.

Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty

10 years ago - Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contributing to those in need.

'Women Empowered' Highlights Role of Women in IT Innovation
'Women Empowered' Highlights Role of Women in IT Innovation

10 years ago - One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent development, communication and networking.

Helping PDP Engage Brands to Revalue Plastic
Helping PDP Engage Brands to Revalue Plastic

10 years ago - The Plastic Disclosure Project sees an influential need for companies to start disclosing their plastic footprint in order to create a benchmark for reduction by increasing recycling and adding value back into plastic use.