What an honor to be here in this beautiful place with such a great group of passionate leaders — and even more so, to offer you some thoughts as you begin important next steps in your lives — steps that I know will be particularly important to ou... View More
First published by Net Impact in 2006, 'Business as UNusual' is the only publication for students, by students that ranks and highlights graduate schools at the forefront of social and environmental innovation. ... View More
By creating an enabling environment to establish novel internal-management systems, Solidaridad's Better Mill Initiative has equipped textile-factory managers and workers to improve working conditions and livelihoods, and reduce the environmental imp... View More
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with. ... View More
Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent deve... View More
The Plastic Disclosure Project sees an influential need for companies to start disclosing their plastic footprint in order to create a benchmark for reduction by increasing recycling and adding value back into plastic use. ... View More