Puma

As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

Puma is tagged in 50 assets. Page 1 of 3.

Article

Supply Chain Collaboration & Co-Creation Materials & Packaging

Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather

Published on June 16, 2023

About a 5 minute read

The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More

Article

Collaboration & Co-Creation Marketing & Communications

PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy

Published on April 7, 2023

About a 4 minute read

The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and aut... View More

Article

Circular Economy Collaboration & Co-Creation Innovation & Technology

Carbios, On, Patagonia, PUMA, Salomon Team Up to Advance Circularity of Textiles

Published on July 8, 2022

About a 3 minute read

After achieving a milestone in packaging recycling, Carbios’ unique biological recycling technology stands to fundamentally change the circularity of textiles. ... View More

Article

Collaboration & Co-Creation

32 Fashion, Textile Giants Make Pact to Transform Fashion Industry

Published on August 23, 2019

About a 3 minute read

The companies have signed a Fashion Pact, committing to practical targets together in climate, biodiversity and oceans. The Pact will be presented to heads of state during the G7 meeting this weekend in Biarritz. ... View More

Article

Supply Chain

Trending: Fashion Giants Lining Up with Science-Based Targets

Published on July 3, 2019

About a 6 minute read

As Levi Strauss moves forward with its industry-leading climate action strategy, PUMA and Burberry are following suit with SBTi-approved science-based targets of their own. ... View More

Article

Circular Economy

Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry

Published on December 14, 2018

About a 6 minute read

The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts. ... View More

Article

Organizational Governance Organizational Governance

Fashion for Good, Partnership for Sustainable Textiles Take Shape with Museum, Roadmaps

Published on August 24, 2018

About a 5 minute read

60 members of the Partnership for Sustainable Textiles have revealed concrete action plans to ensure humane working conditions, greater environmental protection and fair wages in their own companies and in their suppliers’ production facilities. Th... View More

Article

Supply Chain

Working Conditions in Global Supply Chains: What and How to Measure

Published on March 9, 2018

About a 6 minute read

Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.... View More

Article

Marketing & Communications

NRDC Mapping Tool Links Apparel Brands to Their Suppliers’ Environmental Performance

Published on January 3, 2018

About a 4 minute read

A new mapping tool created by the Natural Resources Defense Council (NRDC) and China’s Institute of Public & Environmental Affairs (IPE) is ushering in a new era for transparency in China. The IPE Green Supply Chain Map — the only of its kind... View More

Article

Collaboration & Co-Creation Collaboration & Co-Creation

Trending: Latest UN, PUMA Initiatives Further Propelling Sustainable Fashion

Published on May 5, 2017

About a 4 minute read

The fashion industry continues on its journey towards a more sustainable future as industry leaders band together to improve transparency and develop new technologies designed to reduce impacts of everyday products. ... View More

Article

Supply Chain Marketing & Communications

Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency

Published on April 24, 2017

About a 5 minute read

Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental... View More

Article

Organizational Governance Organizational Governance

PUMA Launches Financing Program to Reward Suppliers for Sustainability Performance

Published on September 8, 2016

About a 3 minute read

Sports company PUMA is offering its suppliers in select emerging markets with a new financing program in partnership with the International Finance Corporation (IFC), a member of the World Bank Group. The program is expected to incentivize improvemen... View More

Article

Innovation & Technology Innovation & Technology

Advertising: A Social Experiment That, for the Most Part, Has Gone Wrong

Published on August 15, 2016

About a 6 minute read

As an industry, we’re ignorant at best or utterly demagogic, one-sided and irresponsible at worst. The majority of do-good efforts from brands are little more than a cheeky pick-up line to charm consumers into buying more. How can we continuously i... View More

Article

Supply Chain

Greenpeace Reveals Brands Stumbling on the Catwalk to Toxin-Free Fashion

Published on July 12, 2016

About a 7 minute read

Since the “Detox My Fashion” campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production. ... View More

Article

Materials & Packaging Materials & Packaging

Changing the Culture of Excess [Packaging]

Published on June 6, 2016

About a 4 minute read

Some time ago I was on a business trip, and an acquaintance presented me with a box of cookies as a welcome gift. It was beautifully presented, featuring a large and beautifully intricate bow. I thanked my companion and expressed that I would open it... View More

Article

New Metrics

Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

Published on May 6, 2016

About a 5 minute read

Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to bra... View More

Article

New Metrics

Integral Thinking and True Materiality Define Trust, Innovation, Resilience (Part 6)

Published on March 2, 2016

About a 8 minute read

This is the final part of a 6-part series about integral thinking and true materiality. It proposes a new impetus to develop reporting that is able to serve the idea of a green & inclusive economy. ... View More

Article

Organizational Governance Organizational Governance

World's Leading Apparel Brands, Industry Groups Join Forces to Transform Global Labor Conditions

Published on October 21, 2015

About a 4 minute read

Today, a group of some of the world’s biggest brands, retailers, NGOs and industry groups launch a Social and Labor Convergence Project, with the aim of improving working conditions in apparel manufacturing across the world.The group says the proje... View More

Article

Blog

5 Types of Sustainability Marketing Tactics Corporate Execs Need to Understand, and Utilize, Better

Published on September 22, 2015

About a 7 minute read

Sustainability marketing is a strange and special animal. To be effective, it needs to popularize the work of sustainability teams, which tends to be based on rigorous systems thinking, carefully and scientifically considering the whole picture befor... View More

Article

Innovation & Technology

Worn Again Joins Forces with H&M, Kering to Create Circular Resource Model for Textiles

Published on April 2, 2015

About a 4 minute read

After years of searching for a solution to the worldwide problem of textile waste, pioneering textile upcycler Worn Again has joined forces with fashion retailer H&M and luxury, sport & lifestyle group Kering to bring to market a revolutionar... View More

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