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Top 10 Sustainable Brands Talks of 2013
Top 10 Sustainable Brands Talks of 2013

10 years ago - The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading brands of tomorrow are seeing a wealth of opportunities in pursuing that possibility. They are reimagining their role in society, redesigning the ways they deliver value, and regenerating economic, environmental and social benefits as a result.

Kellogg Commits to Fully Traceable Palm Oil by End of 2015
Kellogg Commits to Fully Traceable Palm Oil by End of 2015

10 years ago - Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is working through its supply chain — from suppliers to processors to growers — to ensure that its palm oil is sourced from plantations that uphold the company's commitment to protect forests and peat lands, as well as human and community rights.

Report: Sustainable Sourcing Driving Major Market Growth
Report: Sustainable Sourcing Driving Major Market Growth

10 years ago - Private sector sourcing commitments from companies such as Unilever, Coca Cola, Starbucks and Home Depot are driving major market growth for sustainable commodities, according to the State of Sustainability Initiatives (SSI) Review 2014.Once thought of as instruments primarily tailored for niche markets, voluntary sustainability standards such as Fairtrade, Rainforest Alliance and Organic are gaining traction in mainstream markets. The trend towards mainstreaming of sustainability standards is strongest among newer sector-specific initiatives that explicitly target mainstream markets.

Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws

10 years ago - The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week that it will petition to the chief U.S. food safety regulator and Congress to enact a single federal standard for the labeling of genetically modified (GMO) foods.

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Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

10 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

Helping PDP Engage Brands to Revalue Plastic
Helping PDP Engage Brands to Revalue Plastic

10 years ago - The Plastic Disclosure Project sees an influential need for companies to start disclosing their plastic footprint in order to create a benchmark for reduction by increasing recycling and adding value back into plastic use.

Brands Share Strategies for Creating Shared Value on SB London Day Two
Brands Share Strategies for Creating Shared Value on SB London Day Two

10 years ago - The morning of day two at SB London was brimming with brands both large (Starbucks, MARS, BASF, Kering) and small (Fairphone, Honest By) sharing their perspectives on and strategies for creating value for all stakeholders, all of which are naturally enhanced by everyone’s favorite facet of corporate responsibility: transparency. Emcee Rob Cameron, executive director at SustainAbility, set the tone for the day’s plenary presentations by stressing the importance of absorbing learnings from global travels as we get ready to change. He asserted this is no longer an era of change — more a change of era — and despite the challenges we face, it’s never been a better time to be on this planet.

Getting Over the Sustainability Innovation Hump
Getting Over the Sustainability Innovation Hump

10 years ago - I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find this hard to imagine. Companies that recognize the importance of sustainability tend to be those pushing for new ideas. And applying the sustainability filter to innovation efforts sparks new patterns of thinking — and fresh ideas.

Unilever Pledges 100% Traceable Palm Oil by End of 2014
Unilever Pledges 100% Traceable Palm Oil by End of 2014

10 years ago - In a major move towards sustainability for one of the world’s largest purchasers of palm oil, Unilever on Tuesday announced that all of the palm oil it buys globally will be traceable to known sources by the end of 2014.The company says it purchases roughly 1.5 million tons of palm oil and its derivatives annually, which represents about 3 percent of the world’s total production, for use in products such as margarine, ice cream, soap and shampoo.

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Starbucks Plans to Hire 10,000 Veterans Over the Next 5 Years
Starbucks Plans to Hire 10,000 Veterans Over the Next 5 Years

10 years ago - Starbucks this week became the latest company to announce a special hiring program for veterans, which aims to hire 10,000 veterans or their spouses over the next five years.JPMorgan Chase, Walmart, Boeing and several other companies have announced similar special hiring programs for veterans. Many veterans of the Iraq and Afghanistan wars face high unemployment when they return home, which has compelled some companies to try to understand the skills of service members.

Starbucks, Unilever Push White House to Follow Through on Climate Action Plan
Starbucks, Unilever Push White House to Follow Through on Climate Action Plan

10 years ago - One year after Superstorm Sandy devastated the East Coast, 20 major U.S. brands including Starbucks, Unilever and Mars, Inc. are calling for the White House to follow through on climate change preparedness efforts outlined in the Climate Action Plan announced by President Obama on June 25.

Actions Speak Louder: How to Communicate More Than Just Words
Actions Speak Louder: How to Communicate More Than Just Words

10 years ago - The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of storytelling in a way that reflects Chipotle’s ethos and is woven into all of the company’s communications. A look into Chipotle’s broader communications efforts reveals the lesson that for a sustainability message to authentically resonate with audiences, it needs to be part of a strategic communication plan and backed up by real action.

Sustainable Brands® to Spotlight Product/Brand Innovation Driving Economic, Social and Environmental Benefit at London Conference
Sustainable Brands® to Spotlight Product/Brand Innovation Driving Economic, Social and Environmental Benefit at London Conference

10 years ago - SAN FRANCISCO, October 16, 2013 – Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 18-19th. The conference will bring together over 500 senior-level brand marketing strategists, product designers, business model innovators and sustainability executives to collaborate and explore how environmental and social innovation is becoming an engine for business growth and brand value.

Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers

10 years ago - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.

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Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign

10 years ago - Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this come from?"Launched on Sunday during the Emmys, the new documentary-inspired TV ad shows the heritage of the cafe chain's Arabica coffee beans. "The bean matters, because you cannot roast in quality, you cannot roast in complexity," the voiceover says as black-and-white footage of coffee plantations and the roasting process runs.

Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two

10 years ago - In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit & Christophe view their tools as a free “thoughtware” suite, and propose that readers borrow and reapply. Read part one in the toolbox: people immersions.

Starbucks Pledges to Not Cut Workers’ Benefits Under Obamacare
Starbucks Pledges to Not Cut Workers’ Benefits Under Obamacare

10 years ago - Starbucks CEO Howard Shultz told Reuters this week the company will not cut hours or benefits for employees — referred to as "partners" — in response to Obamacare.While many other large companies in the food service sector have said they will need to shift costs onto their workers in anticipation of upcoming changes under the health law, Starbucks says it will not follow suit.“Other companies have announced that they won’t provide coverage for spouses; others are lobbying for the cut-off to be at 40 hours,” Shultz said. “But Starbucks will continue maintaining benefits for partners and won’t use the new law as an excuse to cut benefits or lower benefits for its workers.”

Mondelez International Helping 1,500 Vietnamese Coffee Farmers Become Sustainable Entrepreneurs
Mondelez International Helping 1,500 Vietnamese Coffee Farmers Become Sustainable Entrepreneurs

10 years ago - Global food and beverage giant Mondelez International has unveiled a new training facility for coffee farmers to promote sustainability and entrepreneurship in Vietnam. The company says this is a major step toward implementing its "Coffee Made Happy" sustainability program, which commits to investing at least $200 million to help one million coffee farming entrepreneurs by 2020.

Barriers and Benefits: Changing Behavior Through Social Marketing
Barriers and Benefits: Changing Behavior Through Social Marketing

10 years ago - Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key occasions.

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Brands Explore Ways to Drive Change, Engage Stakeholders in Round One of SB '13 Breakouts
Brands Explore Ways to Drive Change, Engage Stakeholders in Round One of SB '13 Breakouts

10 years ago - Following a morning of engaging plenaries, Tuesday afternoon began the breakout portion of the SB ’13 conference, with twelve sessions exploring topics across six tracks: Communications; Strategy & Metrics; Employee Engagement & Organizational Change; Manufacturing & Supply Chain; Product & Service Innovation; and Consumer Insights & Behavior Change.