USFRA is tagged in 5 stories.
5 years ago
- Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into the supply chains, test kitchens, labels and apps behind good food.
What’s on your label? How marketing affects food & farming
By Marissa Rosen
5 years ago
- In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the Sustainable Brands conversation — a New Mexico-based cattle rancher and newly appointed Sustainability Officer for the US Farmers and Ranchers Alliance (USFRA), Johnston is eager to share ranchers’ side of the story with the public and help dispel what she says are common misconceptions behind beef and its role in a sustainable food future.