USPS
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
8 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.
Yerdle Becomes First Nationwide Sharing Retailer with New, Low-Cost Shipping Option
9 years ago - Yerdle, the online marketplace where shoppers in the greater San Francisco and New York City areas can give and get things for free, today becomes available across the country by providing low-cost, flat rate shipping for $2-4 nationwide. Yerdle has also updated its iPhone app to offer enhanced discovery browsing, a re-designed home screen, a new social “activity feed,” and a simplified shopping cart.
Big Data: The Ultimate Sustainability Job Aid at U.S. Postal Service
9 years ago - Advancement in big data and analytical technologies has opened up many new opportunities to support sustainability advancement in large, complex organizations. The high volume of performance data from facilities, buildings, supply chains, operations and logistics subsystems can be gathered to trace the impact of sustainability initiatives at a very granular level. This information can be rolled up into a series of “green dashboards” allowing managers and employees to track costs savings and monitor performance enhancements across the organization.
Storytelling the Overriding Theme on Final Day of SB '13
9 years ago - There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.
UPS Adding 700 Natural Gas-Powered Vehicles to Global Fleet By 2014
9 years ago - UPS on Tuesday announced an expansion to its alternative vehicle fleet with plans to purchase some 700 liquefied natural gas (LNG) vehicles and to build four refueling stations by the end of 2014.The company says an initial investment of more than $18 million to construct fueling stations will be supported by the purchase of the 700 LNG tractors and continued expansion of the natural gas fleet in the U.S.UPS already operates 112 LNG tractor trailers from fueling stations in Las Vegas, Phoenix, Beaver and Salt Lake City and has its own LNG fueling station on its property in Ontario, California. Once completed, the company’s LNG private fleet will be one of the most extensive in the U.S.