The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the c... View More
What started as a sordid tale of Volkswagen rigging half a million cars with “defeat device” software has snowballed into a global scandal as the German automaker later admitted 11 million of its cars were involved in the deception. ... View More
It’s the moment we’ve all been waiting for: S&P Dow Jones Indices, one of the world’s leading providers of financial market indices, and RobecoSAM, the investment specialist focused exclusively on Sustainability Investing, today announced t... View More
Tesla founder Elon Musk has announced a new project that could get millions of people off the grid.Musk’s increased interest in the emerging energy storage market has led to plans for a giant lithium-ion battery factory. Home and businesses owners ... View More
In the drive to engage US consumers on the wonders of electric-vehicle mobility, the ante was upped once again on Tuesday when Volkswagen of America, Inc. (VW) announced the latest in its holistic approach to e-mobility. Starting with the launch of i... View More
French long-distance ride-sharing service BlaBlaCar has raised a solid $100 million from VC funding — the largest VC funding ever for a French startup — to expand its service and network globally. The funding was led by Index Ventures, with contr... View More
Most brands are still scarily silent about the difference they want to make in our lives and yet hope we won’t notice them force-feeding us with advertising-as-usual until they produce consumer foie gras. This is in stark contrast to what people ex... View More
Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More
Duracell, Volkswagen, LG, and Hitachi are among the first corporate members of CalCharge, a pioneering initiative designed to accelerate the development of the energy storage sector in California.CalCharge emerged out of a joint effort of Lawrence Be... View More
On Wednesday, the Automotive Industry Action Group (AIAG) and CSR Europe, facilitators of the European Automotive Working Group on Supply Chain Sustainability, announced an unprecedented agreement among 14 global automakers on a set of standards outl... View More
I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services a... View More
One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author... View More
CDP, with the help of FirstCarbon Solutions (FCS), a pioneer in environmental and sustainability business solutions, has announced the debut publication of the Supplier Climate Performance Leadership Index (SCPLI), a new evaluation and benchmarking t... View More
From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an op... View More
Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More
S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJ... View More
Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a rece... View More
As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed tow... View More
Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself ... View More
For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. O... View More