Volkswagen
Volkswagen is tagged in 42 stories.
Page 2 of 3.
8 years ago
- The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the companies they buy from are “green” and “good.” Yet those same surveys show that consumers are confused as to whether the companies they buy from really are good and skeptical of company claims in this regard.
8 years ago
- What started as a sordid tale of Volkswagen rigging half a million cars with “defeat device” software has snowballed into a global scandal as the German automaker later admitted 11 million of its cars were involved in the deception.
8 years ago
- It’s the moment we’ve all been waiting for: S&P Dow Jones Indices, one of the world’s leading providers of financial market indices, and RobecoSAM, the investment specialist focused exclusively on Sustainability Investing, today announced the results of the annual Dow Jones Sustainability Indices (“DJSI”) review.The components list for the DJSI will be published on the Sustainability Indices website on Monday, September 14, 2015. All changes are effective on Monday, September 21, 2015.
9 years ago
- Tesla founder Elon Musk has announced a new project that could get millions of people off the grid.Musk’s increased interest in the emerging energy storage market has led to plans for a giant lithium-ion battery factory. Home and businesses owners could buy these battery systems for backup power or for managing solar electricity generation and use.
9 years ago
- In the drive to engage US consumers on the wonders of electric-vehicle mobility, the ante was upped once again on Tuesday when Volkswagen of America, Inc. (VW) announced the latest in its holistic approach to e-mobility. Starting with the launch of its zero-tailpipe emissions 2015 e-Golf later this year, Volkswagen will invest in carbon-reduction projects to offset emissions created from e-Golf production, distribution and up to approximately 36,000 miles of driving.
9 years ago
- French long-distance ride-sharing service BlaBlaCar has raised a solid $100 million from VC funding — the largest VC funding ever for a French startup — to expand its service and network globally. The funding was led by Index Ventures, with contributions from existing investors Accel Partners, ISAI and Lead Edge Capital.“BlaBlaCar has a huge potential market,” said Martin Mignot from Index Ventures. “Everybody needs to travel long distance, that’s why ride-sharing makes sense. Comparatively, Uber or even cabs are all about convenience. BlaBlaCar is both convenience and necessity.”
9 years ago
- Most brands are still scarily silent about the difference they want to make in our lives and yet hope we won’t notice them force-feeding us with advertising-as-usual until they produce consumer foie gras. This is in stark contrast to what people expect of brands today: According to Havas’ Meaningful Brands Survey findings, 71 percent of people globally want brands to solve some of society’s biggest challenges such as unemployment, climate change, etc. Then why are brands still so silent? Why does there still seem to be an insurmountable wall between sustainability and marketing?
9 years ago
- Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respectively, with Panasonic in fifth place — same as last year.
10 years ago
- Duracell, Volkswagen, LG, and Hitachi are among the first corporate members of CalCharge, a pioneering initiative designed to accelerate the development of the energy storage sector in California.CalCharge emerged out of a joint effort of Lawrence Berkeley National Laboratory (Berkeley Lab) — a DOE national laboratory — and CalCEF to explore ways to support the growth of the California energy storage cluster. The partnership grew to include SLAC National Accelerator Laboratory, San Jose State University, the International Brotherhood of Electrical Workers and the National Electrical Contractor's Association as the other founding Partner Members.Other corporate members include: Eaton, Enovix, EnerVault, Farasis Energy, Halotechnics, Leyden Energy and Primus.
10 years ago
- On Wednesday, the Automotive Industry Action Group (AIAG) and CSR Europe, facilitators of the European Automotive Working Group on Supply Chain Sustainability, announced an unprecedented agreement among 14 global automakers on a set of standards outlining expectations for suppliers on key responsibility issues including human rights, environment, working conditions and business ethics.
10 years ago
- I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services and goods. The disruptive impacts to brands are potentially very high. Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves. Companies that don't pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.
10 years ago
- One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author Andrew Winston.
10 years ago
- CDP, with the help of FirstCarbon Solutions (FCS), a pioneer in environmental and sustainability business solutions, has announced the debut publication of the Supplier Climate Performance Leadership Index (SCPLI), a new evaluation and benchmarking tool for CDP supply chain members and suppliers.
10 years ago
- From Unilever’s ‘five levers for change’ to Volkswagen’s ‘fun theory’ and Nike’s Fuelband, behavior change has become a key concern for businesses re-orienting their goals around the promotion of sustainable lives. This represents an opportune moment for drawing on the latest thinking from behavioral sciences.
10 years ago
- Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.
10 years ago
- S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJSI) review. Launched in 1999, the DJSI were the first global indices to track the financial performance of the leading sustainability-driven companies worldwide.
10 years ago
- Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing business today. They are also some of the most difficult for consumers to relate to, let alone orient their lives around.According to a recent report from The World Economic Forum and Accenture, sustainability is in desperate need of a makeover. Despite millions of dollars spent marketing the concept over the past decade, only 28% of people know what terms such as “sustainable,” “responsible,” “eco friendly” and “green” really mean, and just 44% say they trust green claims coming from big brands.
10 years ago
- As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It
10 years ago
- Volkswagen finished last of the global automakers that occupied five of the top seven spots in Interbrand's recently released Best Global Green Brands 2013 report. That was a pretty good showing, but the German giant seems determined to hoist itself even higher in terms of the effectiveness of its sustainability efforts — and regard for them — around the globe.
10 years ago
- For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.