FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
THE NEXT ECONOMY -
Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.
MARKETING AND COMMS -
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find
proactive ways to protect both.
FINANCE & INVESTMENT -
The new endowment fund will reach vulnerable communities facing greatest disaster risk through partnerships with both local disaster-relief organizations and international NGOs.
THE NEXT ECONOMY -
Many see DAC as a necessary, if imperfect, tool for
achieving needed carbon reductions; but climate justice groups oppose anything that perpetuates petrochemical operation, which often disproportionately harms communities where they are built.
COLLABORATION -
Here are some of the companies and organizations that have stepped up to contribute to relief for the affected community.
THE NEXT ECONOMY -
GAF coatings had been proven to cool surfaces and ambient air on individual applications but had never been applied on a community-wide scale. Preliminary data showed a 25-50% reduction of the urban heat island effect during peak temperatures.
PRODUCT, SERVICE & DESIGN INNOVATION -
Arbor Day Foundation’s Forest Priority Index and NatureQuant’s NatureScore tool identify where trees are needed most in both rural and urban areas — enabling better planning for addressing climate and human-health risks.
MARKETING AND COMMS -
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
PRODUCT, SERVICE & DESIGN INNOVATION -
Green City Solutions has combined air-purifying moss with IoT technology in a smart biotech filter that can clean 82% of fine dust particles from the air, and humidify and cool it by up to 4°C.
THE NEXT ECONOMY -
New research from Forum for the Future and four healthcare giants calls on businesses, policymakers and the finance community to accelerate progress against the mounting threats to human health from the climate crisis.
LEADERSHIP -
Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.
CHEMISTRY, MATERIALS & PACKAGING -
Washington-based startup Tidal Vision upcycles discarded crab shells to produce chitosan — a positively charged biopolymer with myriad applications in
sustainable water treatment, textile production, agriculture and more.
MARKETING AND COMMS -
New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
While the use of green chemistry is critical to mitigating adverse
environmental impacts, there remains a gap in education of chemists and an overall lack of awareness in the industry. We sat down with John Warner, one of the founders of the field, to better understand how green chemistry is helping to enable a more sustainable future through science.
WALKING THE TALK -
The world’s largest adventure travel company and certified B Corp is advocating for the safe return of international travel and improved access to COVID-19 vaccinations in low-income countries around the world.
COLLABORATION -
The PepsiCo Foundation and WaterAid are launching a new program to build sanitation facilities and community water systems in the harsh, arid region of La Guajira, Colombia — with the goal of increasing access for the indigenous Wayuu people.
MARKETING AND COMMS -
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and
society. What if that money was used for good?
PRODUCT, SERVICE & DESIGN INNOVATION -
The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.
WALKING THE TALK -
With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.