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11 Criteria for Defining, Refining Your Company’s Social Purpose Statement
11 Criteria for Defining, Refining Your Company’s Social Purpose Statement

ORGANIZATIONAL CHANGE - When a statement is too generic, it can be challenging for employees to connect to it and for the entire organization to be galvanized by that social purpose.

Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2
Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2

BUSINESS CASE - CDP says 10 years of corporates requesting supplier transparency has triggered a step-change in environmental action.

Chipotle, FoodBytes! Unveil Newest Classes of Food, Ag Innovators
Chipotle, FoodBytes! Unveil Newest Classes of Food, Ag Innovators

PRODUCT, SERVICE & DESIGN INNOVATION - Two startup accelerators highlight the latest startup solutions poised to disrupt our food system for good.

The Future-Fit Business Benchmark: How Do I Start?
The Future-Fit Business Benchmark: How Do I Start?

NEW METRICS - Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge.

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ERM Announces Acquisition of SustainAbility Ltd
ERM Announces Acquisition of SustainAbility Ltd

COLLABORATION - The second in a series of acquisitions by ERM aimed at building the world’s leading sustainability advisory services

Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy

COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice

PRESS RELEASE - DuPont Sustainable Solutions (DSS) today announced the launch of a new global Innovation Management consulting practice that is specifically designed to enable B2B clients to bring more high value-added products and business models to market, profitably.

#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication
#NewMetrics18: Dos, Don'ts, Tools and Topics Critical to Sustainability Communication

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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Beyond Transparency: The Next Essential Step in Product Optimization
Beyond Transparency: The Next Essential Step in Product Optimization

CHEMISTRY, MATERIALS & PACKAGING - If you’ve been around the building products industry in the last five years, you’ve probably encountered conversations about transparency — around material health, chemical hazards, environmental impacts, you name it. To be fair, if you were around the building products industry 10 years ago, no one was really talking about transparency (at least not like today). The buzzword of the day back then was recycled content. Before that, it was indoor air quality. And over time those attributes have become commonplace for most manufacturers; transparency is the next attribute to achieve.

Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter
Trending: Nike, Native Shoes Projects Helping Shoe Industry Tread Lighter

PRODUCT, SERVICE & DESIGN INNOVATION - Earlier this month, Nike announced the winners of its Circular Innovation Challenge, which called for new products using Nike Grind — Nike's ground-up post-factory and post-consumer materials — and new technologies to advance footwear recycling.

`Materiality Is Broken. But It Doesn’t Have to Be.
`Materiality Is Broken. But It Doesn’t Have to Be.

NEW METRICS - In formulating strategy, shaping communications and improving their impact in the world, companies, and their sustainability teams, must answer two big questions: "What is important to our business?” and "What is important to our stakeholders?” (Sometimes as a proxy for the larger question: “What is important to the world?")

EcoVadis: Global Sustainability Performance, Business Ethics Picking Up
EcoVadis: Global Sustainability Performance, Business Ethics Picking Up

WALKING THE TALK - EcoVadis has published the second annual edition of its Global CSR Risk and Performance Index. The report provides an updated look at the corporate social responsibility (CSR) performance of more than 33,000 companies, across the calendar years 2015 through 2017.

New Research Calls for Less Talk, More Action to #MoveTheDate
New Research Calls for Less Talk, More Action to #MoveTheDate

WALKING THE TALK - Today, August 1, marks our earliest yet Earth Overshoot Day — the day humanity has used nature’s resource budget for the year — since its establishment in 1987. Despite increasing awareness of our planetary boundaries and social thresholds, we’ve not only not managed to reverse it, we’re making it worse.

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Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting
P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

WALKING THE TALK - In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift:

WAP: Helping Companies Navigate Hot Spots in Quest for Supply Chain Transparency
WAP: Helping Companies Navigate Hot Spots in Quest for Supply Chain Transparency

SUPPLY CHAIN - WAP Sustainability Consulting works with manufacturers and brands to help them meet customers’ expectations on sustainability – specifically around life cycle assessment (LCA), carbon management and product ingredient transparency, particularly in regards to chemicals management. We spoke with founder William Paddock to learn more about these current hot spots in the ongoing quest for supply chain transparency. What are some of the key issues or buzzwords of concern for companies right now? William Paddock: I tend to see organizations struggling with three things:

2018 Promises to Further Raise the Sustainability Bar
2018 Promises to Further Raise the Sustainability Bar

SUPPLY CHAIN - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.

Helping customers assess their portfolio with BASF's Sustainable Solution Steering methodology
Helping customers assess their portfolio with BASF's Sustainable Solution Steering methodology

PRESS RELEASE - Sustainability is an integral part of BASF’s corporate strategy. A tangible example of how BASF carries out its company purpose “We create chemistry for a sustainable future” is the Sustainable Solution Steering method. This method has been developed by BASF to assess and steer its product portfolio based on defined sustainability criteria. It considers the entire value chain and markets including industry- and region-specific views. The approach reflects economic, ecological and social aspects of the products and solutions in their respective application. The company is now publishing the detailed method to enable customers and other interested parties to steer their portfolio according to their sustainability targets.

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Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy

BEHAVIOR CHANGE - Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics.

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