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The Purpose of Governance: Bridging the Say-Do Gap
The Purpose of Governance: Bridging the Say-Do Gap

ORGANIZATIONAL CHANGE - If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — it can help propel the purpose economy into a formidable force for good.

The Social-Purpose Economy Is Coming of Age
The Social-Purpose Economy Is Coming of Age

THE NEXT ECONOMY - The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale.

Post-Davos, 4 Key Considerations for Sustainability in 2024
Post-Davos, 4 Key Considerations for Sustainability in 2024

THE NEXT ECONOMY - Here are 4 takeaways from the 2024 WEF annual meeting that the business world should incorporate into sustainability strategies for the year ahead.

Achieving Your Sustainability Goals Through a Human-Centered Approach
Achieving Your Sustainability Goals Through a Human-Centered Approach

ORGANIZATIONAL CHANGE - Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.

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The Materiality Matrix Is Like Grandma’s Ham
The Materiality Matrix Is Like Grandma’s Ham

NEW METRICS - The key lesson is to question older practices to ensure they remain fit-for-purpose. After all, practices can morph over time to the point they become ends in themselves — so ubiquitous that no one questions them.

Facing Wicked Problems? You Need to Stop Leading Alone
Facing Wicked Problems? You Need to Stop Leading Alone

LEADERSHIP - Wicked problems are solved by seeing problems and solutions in new ways, by working with people with very different skills and approaches. As we frequently tell our clients, ‘Uncomfortable does not have to mean unnavigable.’

Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy

THE NEXT ECONOMY - Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead.

New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

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More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap

WALKING THE TALK - Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference.

Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

ORGANIZATIONAL CHANGE - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.

Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?

NEW METRICS - While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustainability strategy.

Bad Sustainability Writing Is Everywhere, and It’s a Problem
Bad Sustainability Writing Is Everywhere, and It’s a Problem

MARKETING AND COMMS - The proliferation of ineffective communications is holding sustainability back in its most critical decade. There is no more time for boring, beige writing. We need language that teaches, convinces and inspires — before it’s too late.

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Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

Purpose Governance: A New Role for Boards
Purpose Governance: A New Role for Boards

LEADERSHIP - Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends.

Governance in the New Decade: The Rise and Rise of Boardroom ESG
Governance in the New Decade: The Rise and Rise of Boardroom ESG

LEADERSHIP - ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.

Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future

LEADERSHIP - Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work.

Incomplete Risk Formulas Are Risky Business
Incomplete Risk Formulas Are Risky Business

NEW METRICS - Even a broken clock is right twice a day. But standard formulas for calculating risk leave out critical factors — such as vulnerability and submerged risks — that would more holistically and accurately assess risk. A new model addresses this.

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The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19

LEADERSHIP - Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.

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