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Article
Marketing & CommunicationsMarketing & Communications
Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Published on February 1, 2014
About a 3 minute read

Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to Peopl... View More

Article
Marketing & CommunicationsMarketing & Communications
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
Published on November 27, 2013
About a 6 minute read

In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More

Article
Marketing & CommunicationsMarketing & Communications
Brand Deep Dives: A Tool to Co-Create Common Convictions
Brand Deep Dives: A Tool to Co-Create Common Convictions
Published on November 15, 2013
About a 8 minute read

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

Article
The Solutions Are Neither Quick Nor Easy, So Let’s Talk
The Solutions Are Neither Quick Nor Easy, So Let’s Talk
Published on November 5, 2013
About a 2 minute read

Let’s recap, shall we?Recent sustainability news has not been uplifting. ... View More

Article
Consumer Behavior Change
Why You Can’t Fight Fear with Facts
Why You Can’t Fight Fear with Facts
Published on October 7, 2013
About a 3 minute read

The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More

Article
Marketing & CommunicationsMarketing & Communications
Defining Sustainability: A Process and Strategy Focus
Defining Sustainability: A Process and Strategy Focus
Published on October 6, 2013
About a 6 minute read

Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. This author’s preference is for actionable definitions that can be integrated into daily operational processes. The following is an attempt to defin... View More

Article
Marketing & CommunicationsMarketing & Communications
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
Published on September 24, 2013
About a 2 minute read

Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More

Article
Organizational GovernanceOrganizational Governance
If It Involves People (And What Doesn't?), Start with a Powerful Engagement Strategy
If It Involves People (And What Doesn't?), Start with a Powerful Engagement Strategy
Published on September 3, 2013
About a 5 minute read

What single success driver do branding, design, innovation, sustainability, public policy, product development, sales, social sector program management and organizational change have in common? The answer is simple: engagement. Whenever we do somethi... View More

Article
New Metrics
The True Cost of 'Cheap'
The True Cost of 'Cheap'
Published on August 29, 2013
About a 2 minute read

All businesses stay alive by being price competitive. After all, if there are no customers to pay for your product, you can’t make sales and without sales there are no revenues. In an ideal world, a business sets its pricing based on the costs it i... View More

Article
Consumer Behavior Change
Customer Behavior Change: The Holy Grail of Conscious Brands
Customer Behavior Change: The Holy Grail of Conscious Brands
Published on August 21, 2013
About a 6 minute read

“If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing cust... View More

Article
Cloud Computing: The Latest in Tech Also Has Hidden Environmental Benefits
Cloud Computing: The Latest in Tech Also Has Hidden Environmental Benefits
Published on June 25, 2013
About a 3 minute read

Looking for ways to reduce your company’s environmental impact? While cloud computing may not seem all that eco-friendly at first glance, a closer look reveals a number of benefits. surprisingly, the answer to that question may very well be yes. Re... View More

Article
Marketing & CommunicationsMarketing & Communications
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
Published on May 29, 2013
About a 2 minute read

U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More

Article
Consumer Behavior Change
Is the Girl Effect Real?
Is the Girl Effect Real?
Published on April 25, 2013
About a 6 minute read

I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More

Article
Organizational Governance
2013 Retail Sustainability Report Showcases Industry Trends, Progress
2013 Retail Sustainability Report Showcases Industry Trends, Progress
Published on March 22, 2013
About a 3 minute read

The Retail Industry Leaders Association (RILA) has released its 2013 Retail Sustainability Report, which highlights progress towards the industry’s evolving sustainability objectives and identifies a class of top-performing characteristics. ... View More

Article
Innovation & TechnologyInnovation & Technology
Design Matters, for the Circular Economy
Design Matters, for the Circular Economy
Published on February 1, 2013
About a 4 minute read

A team from Seymourpowell, one of the UK’s most established design and innovation consultancies, were thrilled to spend an evening in the company of a select group of motivated Design & Technology teachers, at the recent Tunbridge Wells Teardow... View More

Article
Integrating Sustainable Product Design & LCA – Part II
Integrating Sustainable Product Design & LCA – Part II
Published on January 29, 2013
About a 5 minute read

Designing more sustainable products requires both changes in how designers approach their work and quick access to information that can justify alternative designs and materials. ... View More

Article
Marketing & Communications
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
Published on January 14, 2013
About a 2 minute read

The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More

Article
Esty Rebrands as Viridis Strategy Group
Esty Rebrands as Viridis Strategy Group
Published on January 6, 2012
About a 2 minute read

Sustainability consulting firm Esty Environmental Partners, which counts Coca-Cola, FedEx and Xerox among its clients, re-launched this week as Viridis Strategy Group. ... View More

Article
Organizational GovernanceOrganizational Governance
Defining and Developing Personal and Brand Leadership
Defining and Developing Personal and Brand Leadership
Published on January 5, 2012
About a 5 minute read

This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vit... View More

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