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Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to Peopl... View More
Luxury Most Poised for Instigating Positive Change Within Fashion Industry, Says Eco-Age
In a sector where social and environmental commitments have traditionally focused on philanthropic efforts, luxury is perhaps the most poised for instigating positive change within the fashion industry, argues Nicola Giuggioli, CEO of Eco-Age. Accord... View More
Brand Deep Dives: A Tool to Co-Create Common Convictions
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
The Solutions Are Neither Quick Nor Easy, So Let’s Talk
Let’s recap, shall we?Recent sustainability news has not been uplifting. ... View More
Why You Can’t Fight Fear with Facts
The field of environmental sustainability is fraught with emotional issues: climate change, water shortages, population growth, food purity, animal extinction … the list goes on and on.These complex issues are intricately entwined with national eco... View More
Defining Sustainability: A Process and Strategy Focus
Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. This author’s preference is for actionable definitions that can be integrated into daily operational processes. The following is an attempt to defin... View More
E&S Topics Comprised 40% of Shareholder Proposals Filed in 2013
Nearly 40 percent of all shareholder proposals filed in 2013 came from the environmental and social (E&S) category, representing the largest category overall, according to a recent report by Ernst & Young.Taking flight: Environmental sustaina... View More
If It Involves People (And What Doesn't?), Start with a Powerful Engagement Strategy
What single success driver do branding, design, innovation, sustainability, public policy, product development, sales, social sector program management and organizational change have in common? The answer is simple: engagement. Whenever we do somethi... View More
The True Cost of 'Cheap'
All businesses stay alive by being price competitive. After all, if there are no customers to pay for your product, you can’t make sales and without sales there are no revenues. In an ideal world, a business sets its pricing based on the costs it i... View More
Customer Behavior Change: The Holy Grail of Conscious Brands
“If we can’t get the consumer involved, we will always be behind the curve,” Marks & Spencer CEO Marc Bolland said when he launched the retailer’s ‘Plan A’ sustainability stakeholder consultation.The logic is compelling. Changing cust... View More
Cloud Computing: The Latest in Tech Also Has Hidden Environmental Benefits
Looking for ways to reduce your company’s environmental impact? While cloud computing may not seem all that eco-friendly at first glance, a closer look reveals a number of benefits. surprisingly, the answer to that question may very well be yes. Re... View More
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More
Is the Girl Effect Real?
I live as the sole injection of estrogen in a house full of testosterone with my husband and two young boys, aged nine and six. But suddenly I am swimming in estrogen. ... View More
2013 Retail Sustainability Report Showcases Industry Trends, Progress
The Retail Industry Leaders Association (RILA) has released its 2013 Retail Sustainability Report, which highlights progress towards the industry’s evolving sustainability objectives and identifies a class of top-performing characteristics. ... View More
Design Matters, for the Circular Economy
A team from Seymourpowell, one of the UK’s most established design and innovation consultancies, were thrilled to spend an evening in the company of a select group of motivated Design & Technology teachers, at the recent Tunbridge Wells Teardow... View More
Integrating Sustainable Product Design & LCA – Part II
Designing more sustainable products requires both changes in how designers approach their work and quick access to information that can justify alternative designs and materials. ... View More
Survey Finds Big Four Firms Dominate Sustainability Consulting, Assurance
The Big Four accounting firms — Deloitte, Ernst & Young, KPMG and PwC — have the strongest brand preference in both the sustainability consulting and sustainability assurance markets, according to a global survey of 250 heads of sustainabilit... View More
Esty Rebrands as Viridis Strategy Group
Sustainability consulting firm Esty Environmental Partners, which counts Coca-Cola, FedEx and Xerox among its clients, re-launched this week as Viridis Strategy Group. ... View More
Defining and Developing Personal and Brand Leadership
This month two of us - Andrew Winston and Chris Laszlo - begin 2012 with an inquiry into how personal and brand leadership is evolving to serve both thriving businesses and a flourishing world. The question of what leadership really looks like is vit... View More
