June 7-9: Brand-Led Culture Change Virtual Event

Stories About COVID-19

Found 163 stories. Page 2 of 9.

‘Moms Deserve More’ Flower Store Quantifies What Moms Really Deserve This Mother's Day
‘Moms Deserve More’ Flower Store Quantifies What Moms Really Deserve This Mother's Day

MARKETING AND COMMS - The online flower shop’s bouquets — which include The Unpaid Work Bouquet and The Lack of Childcare Bouquet — cost up to $800B, reflecting the true value of mothers' work and the true economic cost of adequately thanking them.

In a COVID-19 World, What’s the Future of Organisational Purpose?
In a COVID-19 World, What’s the Future of Organisational Purpose?

ORGANIZATIONAL CHANGE - As immense disruption continues around the globe, the spotlight on the role of business in tackling social and environmental challenges is intensifying. Here, Dr Sally Uren, Chief Executive of Forum for the Future, outlines why now is the time to re-evaluate corporate purpose.

How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season
How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season

WASTE NOT - A smart, win-win, local partnership will enable the team to provide a combination of sustainable tech and healthier condiment options for a sustainable and COVID-safe solution.

Intrepid Travel Offers 40+ Decarbonized Tours Amid Tourism’s Recovery
Intrepid Travel Offers 40+ Decarbonized Tours Amid Tourism’s Recovery

THE NEXT ECONOMY - The world’s largest B Corp travel company has introduced 42 new, low-carbon alternative tours. The move is part of a wider decarbonization plan that includes removing all flights under 90 minutes from the top 50 trips, where possible, by the end of 2022.

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Businesses Must Understand the Intersections of Mental Health, Sustainability
Businesses Must Understand the Intersections of Mental Health, Sustainability

THE NEXT ECONOMY - As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue?

Microsoft, LinkedIn Expand Initiative to Enable More Inclusive, Skills-Based Tech Economy in US
Microsoft, LinkedIn Expand Initiative to Enable More Inclusive, Skills-Based Tech Economy in US

THE NEXT ECONOMY - The companies have launched a variety of new tools and services aimed at fostering a more inclusive tech workforce in the US, with a specific focus on women and underrepresented minorities.

Even COVID Can’t Stop Sustainable Packaging
Even COVID Can’t Stop Sustainable Packaging

CHEMISTRY, MATERIALS & PACKAGING - As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable Packaging Coalition’s Adam Gendell share their insights.

8 Mental Models for Wise Leadership in a VUCA World
8 Mental Models for Wise Leadership in a VUCA World

LEADERSHIP - Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambiguous) situations.

We Need a Vaccine for Business, as Well
We Need a Vaccine for Business, as Well

ORGANIZATIONAL CHANGE - The pandemic has taught us that everything is interdependent. Global thought leaders agree on the opportunity and need for several key shifts to materialize in business; and they agree on the ingredients necessary for the cure, as set out below.

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To Fight COVID-19, We Must Invest in Water Access for Vulnerable Communities
To Fight COVID-19, We Must Invest in Water Access for Vulnerable Communities

COLLABORATION - The PepsiCo Foundation and WaterAid are launching a new program to build sanitation facilities and community water systems in the harsh, arid region of La Guajira, Colombia — with the goal of increasing access for the indigenous Wayuu people.

How the Pandemic Shaped Sustainability Goals for Commercial Buildings
How the Pandemic Shaped Sustainability Goals for Commercial Buildings

PRODUCT, SERVICE & DESIGN INNOVATION - Last year provided many unforeseen challenges for the building management industry; despite it all, sustainability commitments stayed steady. But we must seize the opportunity to shift the narrative in the energy industry away from efficiency, towards continuous optimization.

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

How COVID-19 Has Impacted Sustainability, Climate Change Strategies
How COVID-19 Has Impacted Sustainability, Climate Change Strategies

THE NEXT ECONOMY - COVID-19 showed us that we can respond quickly to a crisis, and that industry collaboration is an achievable goal. Looking ahead, we have an opportunity to redefine our planet’s future by setting more ambitious sustainability goals and shortening the timeframe in which we deliver on them.

GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

PRODUCT, SERVICE & DESIGN INNOVATION - In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost.

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2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

MARKETING AND COMMS - 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.

What Have We Learnt About Building Post-Pandemic Cities for All?
What Have We Learnt About Building Post-Pandemic Cities for All?

THE NEXT ECONOMY - Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.

Food Waste Recycling Sees Setbacks During Pandemic
Food Waste Recycling Sees Setbacks During Pandemic

WASTE NOT - While zero-waste initiatives in the US gained momentum in 2019 and early 2020, myriad complications related to the pandemic brought many to a screeching halt. But as we transition from emergency mode, there have been restarts.

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

Supply Chain Partnership to Aid Small Ag Businesses Impacted by COVID
Supply Chain Partnership to Aid Small Ag Businesses Impacted by COVID

SUPPLY CHAIN - Root Capital, Keurig Dr Pepper, USAID and Ezrah Charitable Trust will help 150,000 farmers across Africa, Latin America and Indonesia; to withstand the current pandemic and build their resiliency for years to come.

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Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19
Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19

COLLABORATION - Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic.

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