June 7-9: Brand-Led Culture Change Virtual Event

Stories About COVID-19

Found 163 stories. Page 3 of 9.

New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It

MARKETING AND COMMS - Social impact agency Public Inc. has launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had.

Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020
Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020

WALKING THE TALK - Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.

The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

WALKING THE TALK - Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

WALKING THE TALK - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

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Lessons from a Very Difficult Year
Lessons from a Very Difficult Year

THE NEXT ECONOMY - Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

PRODUCT, SERVICE & DESIGN INNOVATION - Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

WALKING THE TALK - A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide

PRODUCT, SERVICE & DESIGN INNOVATION - No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …

Sustainability and Healthcare: Transformational Work During a Global Pandemic
Sustainability and Healthcare: Transformational Work During a Global Pandemic

COLLABORATION - Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.

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Research: In a Post-COVID 2021, Fashion Will Trend Toward Sustainability
Research: In a Post-COVID 2021, Fashion Will Trend Toward Sustainability

THE NEXT ECONOMY - Based on research conducted by the U.S. Cotton Trust Protocol in 2020, here are three trends we can expect from the apparel industry — as we emerge from COVID-19 and toward a more sustainable future.

Combatting Food Insecurity Takes More Than a Village
Combatting Food Insecurity Takes More Than a Village

COLLABORATION - As Congress signs off for Thanksgiving, roughly 12 million Americans could soon lose jobless benefits. The hope is that people and companies continue to step up; government programs continue, and the flexibility the food supply chain has gained during COVID will enable a nimbler switch to accommodate future need.

UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’
UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’

SUPPLY CHAIN - What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. 

Why Real Estate Needs a Seat at the Table in a Sustainable Future
Why Real Estate Needs a Seat at the Table in a Sustainable Future

PRODUCT, SERVICE & DESIGN INNOVATION - In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future.

Issues and Values in the Age of Pandemics, Disruption and Division
Issues and Values in the Age of Pandemics, Disruption and Division

WALKING THE TALK - I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.

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Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future

LEADERSHIP - Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work.

Designing for Circularity Turns Fashion Waste into a Viable Resource
Designing for Circularity Turns Fashion Waste into a Viable Resource

PRODUCT, SERVICE & DESIGN INNOVATION - As we continue to weather a pandemic, and the industry and brands rethink longer-term existential strategies, we face a rare opportunity for change — to future-proof the entire fashion industry for the long run.

Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency
Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency

SUPPLY CHAIN - After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted.

Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic
Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

PRODUCT, SERVICE & DESIGN INNOVATION - When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

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The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

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