MARKETING AND COMMS -
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
THE NEXT ECONOMY -
Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.
WASTE NOT -
While zero-waste initiatives in the US gained momentum in 2019 and early 2020, myriad complications related to the pandemic brought many to a screeching halt. But as we transition from emergency mode, there have been restarts.
MARKETING AND COMMS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
SUPPLY CHAIN -
Root Capital, Keurig Dr Pepper, USAID and Ezrah Charitable Trust will help 150,000 farmers across Africa, Latin America and Indonesia; to withstand the
current pandemic and build their resiliency for years to come.
COLLABORATION -
Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic.
MARKETING AND COMMS -
Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year
we've all had.
WALKING THE TALK -
Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.
WALKING THE TALK -
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
WALKING THE TALK -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
THE NEXT ECONOMY -
Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.
PRODUCT, SERVICE & DESIGN INNOVATION -
Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world.
WALKING THE TALK -
A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.
PRODUCT, SERVICE & DESIGN INNOVATION -
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …
COLLABORATION -
Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.
THE NEXT ECONOMY -
Based on research conducted by the U.S. Cotton Trust Protocol in 2020, here are three trends we can expect from the apparel industry — as we emerge from COVID-19 and toward a more sustainable future.
COLLABORATION -
As Congress signs off for Thanksgiving, roughly 12 million Americans could soon lose jobless benefits. The hope is that people and companies continue to step up; government programs continue, and the flexibility the food supply chain has gained during COVID will enable a nimbler switch to accommodate future need.
SUPPLY CHAIN -
What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account.
PRODUCT, SERVICE & DESIGN INNOVATION -
In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future.
WALKING THE TALK -
I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.