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Stories About Land & Forests

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55 Brands Are Protecting Forests with CanopyStyle
55 Brands Are Protecting Forests with CanopyStyle

SUPPLY CHAIN - Not-for-profit environmental organization Canopy has recruited big fashion brands in the fight to protect endangered forests since launching its CanopyStyle campaign in October 2013. Last week, the organization announced that Arcadia Group, C&A China, and Lindex joined the initiative and committed to ensuring their supply chains do not use ancient and endangered forests for fabrics such as rayon and viscose by 2017.

Indonesian Forest Fires, Amazon Tipping Points, and the Business Case for Investing in Reforestation
Indonesian Forest Fires, Amazon Tipping Points, and the Business Case for Investing in Reforestation

LEADERSHIP - Businesses have a central role in addressing the forest issues that are in today’s headlines—including the Indonesian fires (which emitted more CO2 in three weeks than the entire German economy in a year), and the Amazon forests, which may be at a tipping point with serious

Study: Deforestation Threatens Majority of Amazon Tree Species
Study: Deforestation Threatens Majority of Amazon Tree Species

BEHAVIOR CHANGE - At least 36 percent and up to 57 percent of the the tree species in the Amazon Rainforest should qualify as threatened on the International Union for Conservation of Nature’s Red List, the most widely recognized authority on threats to species conservation, according to a new study published in the journal Science Advances, as reported by The New York Times.

Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging
Danone, Nestlé Lead on Zero Deforestation Commitments, But Many Firms Lagging

BEHAVIOR CHANGE - Danone, Nestlé, Procter & Gamble and Unilever continue to lead the corporate sector in making and living up to zero-deforestation commitments, but many firms have yet to make public sustainability commitments, according to a new ranking by the Global Canopy Programme.

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Palm Oil Giant Commits to Help Indonesia Through Peatland Rehabilitation, Traceability
Palm Oil Giant Commits to Help Indonesia Through Peatland Rehabilitation, Traceability

PRODUCT, SERVICE & DESIGN INNOVATION - On Monday, Golden Agri-Resources (GAR), the world’s second-largest palm oil producer, launched a peatland rehabilitation project in Indonesia and committed to 100 percent traceability to mill by the end of 2015.

Caterpillar, TNC, JPMorgan Chase Convene to Discuss Natural Infrastructure Restoration
Caterpillar, TNC, JPMorgan Chase Convene to Discuss Natural Infrastructure Restoration

NEW METRICS - Construction machinery and equipment giant Caterpillar recently hosted the first major national summit on infrastructure restoration, with the clarion call that investing in nature is smart business. As a major player in the manufacturing industry, Caterpillar reached the conclusion that moving beyond technical principles and establishing a broad coalition of stakeholders is required to bring the restoration conversation mainstream.

Indigenous Communities May Offer the Most Affordable, Effective Forest Protection
Indigenous Communities May Offer the Most Affordable, Effective Forest Protection

PRODUCT, SERVICE & DESIGN INNOVATION - Two new reports suggest that the best way to protect forests is to let indigenous and local communities manage them. Released Thursday, both reports provide evidence to support that community-led management is a financially and environmentally responsible approach to curbing deforestation.

Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy
Indonesia in Crisis: Fires Releasing More Emissions Than the Entire U.S. Economy

BEHAVIOR CHANGE - Fires are raging across the 3,000 mile length of Indonesia, destroying tens of thousands of acres of forest. More than 127,000 forest fires have been detected so far this year, which is expected to be the worst on record. Visibility in some cities has been reduced to 30 yards by noxious orange haze. There have been more than 500,000 cases of acute respiratory illness and at least 19 deaths.

Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices
Xerox, Starwood Hotels, Bigelow Shift Allegiance from SFI to FSC for Responsible Paper Practices

BEHAVIOR CHANGE - Environmental watchdog ForestEthics announced today that four major US companies — Xerox, Starwood Hotels & Resorts, Delta Dental and Bigelow Tea — have expanded their commitment to support and promote responsible forestry, by distancing their brands from the controversial Sustainable Forestry Initiative (SFI) paper and wood certification and labeling, and instead supporting and promoting that of the Forest Stewardship Council.

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Courage Campaign Suing US Forest Service for Allowing Nestlé to Bottle Water in California
Courage Campaign Suing US Forest Service for Allowing Nestlé to Bottle Water in California

BEHAVIOR CHANGE - The U.S. Forest Service is the latest organization to be targeted by environmental groups demanding action related to the California drought. On Tuesday, the Courage Campaign Institute, Story of Stuff Project, and Center for Biological Diversity filed a lawsuit against the U.S. Forest Service for allowing Nestlé to illegally bottle water from San Bernardino National Forest.

7 Things You Probably Didn’t Know About Sweden’s Forest Economy
7 Things You Probably Didn’t Know About Sweden’s Forest Economy

CHEMISTRY, MATERIALS & PACKAGING - Sweden is so heavily forested that open areas are the exception.It’s the opposite of continental Europe, where Germany’s well-known Black Forest or France’s Bois Des Landes are deviations in the landscape, which was deforested centuries ago.In Sweden, the slatten, or “plains,” are distinct. They carry geographic names recognizable to the average Swede, such as Uppsala-slätten or Västgöta-slätten.Not surprisingly, the huge swaths of forest in Sweden are central to the culture and economy, both of which have lofty reputations globally for sustainability.Here are six more things that make Sweden’s forest economy unique, according to Iggesund Paperboard.

Mars, Avery Dennison to Confer with US Forest Owners on Challenges of Sustainable Management
Mars, Avery Dennison to Confer with US Forest Owners on Challenges of Sustainable Management

SUPPLY CHAIN - For the first time ever, family forest owners and well-known marketplace brands will connect and discuss their respective needs and challenges related to sustainable forest management. Mars Inc., McDonald’s, Avery Dennison, and Evergreen Packaging are among the participants.

One Year After New York Declaration on Forests, Report Identifies Companies Taking Action
One Year After New York Declaration on Forests, Report Identifies Companies Taking Action

ORGANIZATIONAL CHANGE - Several dozen companies that endorsed the New York Declaration on Forests at 2014’s United Nations Climate Summit are taking concrete steps to eliminate commodity-driven deforestation from their supply chains, according to a new report from Supply Change – a project convened by Washington D.C.-based non-profit Forest Trends.

Cargill Marks Anniversary of No-Deforestation Pledge With New Forest Policy; Greenpeace Wants More
Cargill Marks Anniversary of No-Deforestation Pledge With New Forest Policy; Greenpeace Wants More

PRODUCT, SERVICE & DESIGN INNOVATION - On Wednesday, just a few days from the first anniversary of the New York Declaration on Forests (NYDF) — an international, multi-sector commitment to safeguard the world’s forests and to help tackle climate change signed by Cargill and other major multinational companies, governments, and civil society organizations at last year’s UN Climate Summit — Cargill released a new Policy on Forests. Backed by forest protection action plans for Cargill’s priority commodity supply chains, the policy sets a comprehensive approach for the company in its efforts to prevent forest loss.

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Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks
Subaru Campaign Aims to Get Public to Stop Trashing Our National Parks

BEHAVIOR CHANGE - On Friday, Subaru released a trailer for “Who We Are Is What We Leave Behind,” a video series documenting the car company’s National Parks zero-landfill initiative. See episode one below:

FSC Hosting Global Business Event, Launching Consumer Branding
FSC Hosting Global Business Event, Launching Consumer Branding

MARKETING AND COMMS - The Forest Stewardship Council (FSC), the standard-setting and certification organization for sustainable forestry, will host its 5th annual premier global business event in Durban, South Africa from September 3rd to 5th. In Good Company 2015 (IGC 2015) will gather leading companies across sectors, brands and international NGOs to explore challenges and opportunities in forest certification.

Starbucks Facing Increased Consumer Pressure to Go Deforestation-Free
Starbucks Facing Increased Consumer Pressure to Go Deforestation-Free

STAKEHOLDER TRENDS AND INSIGHTS - Like one of its baristas, Starbucks has given consumers warm words but has been a bit slow in delivering the goods.In 2013, Starbucks announced it would source 100 percent of its palm oil from certified sustainable suppliers by 2015, but the company has been slow to take meaningful action, and a SumOfUs.org campaign is calling on Starbucks to strengthen its policies.

Patagonia Partners With Buffalo Ranchers to Restore Great Plains, Produce Sustainable Jerky
Patagonia Partners With Buffalo Ranchers to Restore Great Plains, Produce Sustainable Jerky

PRODUCT, SERVICE & DESIGN INNOVATION - Patagonia Provisions — a initiative from conscientious outdoor apparel brand Patagonia aimed at rethinking our food chain — has launched a groundbreaking partnership with family-owned meat company Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while producing a sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry.

Domtar Leads Pulp and Paper Industry in Self-Generated Energy
Domtar Leads Pulp and Paper Industry in Self-Generated Energy

PRODUCT, SERVICE & DESIGN INNOVATION - This week, Domtar Corporation released its 2015 Sustainability Report, highlighting its environmental leadership in fiber-based product production and its support of sustainable harvesting.Among its most notable accomplishments, the company self-generated 74 percent of the electricity used in its pulp and paper mills through cogeneration technologies and hydropower, outpacing the US pulp and paper industry average of 59 percent. Nearly two-thirds of this self-generated energy came from renewable fuel derived from its pulping chemical recovery process and from wood residuals left over from log debarking.

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Asia Pulp & Paper Retiring Commercial Plantations to Protect Tropical Peatlands
Asia Pulp & Paper Retiring Commercial Plantations to Protect Tropical Peatlands

PRODUCT, SERVICE & DESIGN INNOVATION - Today, Asia Pulp & Paper Group (APP) announced it is committing to retire roughly 7,000 hectares (~17,300 acres) of commercial plantation areas to protect threatened carbon-rich peatlands — the first time that plantations on tropical peatland have been retired for conservation purposes worldwide.Peatland development in Indonesia represents one of the single largest terrestrial sources of greenhouse gas emissions (GHG) in the world1. Retiring these plantation areas will help support the Government of Indonesia’s target of a 26 percent reduction in emissions by 2020.

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