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Stories About Systems Shift

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COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

ORGANIZATIONAL CHANGE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

Companies Must Follow Climate Science Straight to Capitol Hill
Companies Must Follow Climate Science Straight to Capitol Hill

MARKETING AND COMMS - Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.

Q&A: FSC on the Role of Brands in the Fight Against Climate Change
Q&A: FSC on the Role of Brands in the Fight Against Climate Change

SUPPLY CHAIN - As Forest Stewardship Council Director General Kim Carstensen explains, the certification helps brands take climate action by offering a simple way for consumers to make a difference, connected to tangible impacts in forests.

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The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

Mastercard Partners to Digitally Empower Small Businesses in Latin America
Mastercard Partners to Digitally Empower Small Businesses in Latin America

FINANCE & INVESTMENT - Bancolombia, Banco Galicia, Citibanamex and Mercado Libre are part of the Partnership, committed to accelerate business recovery and inclusive growth efforts in the region.

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

ORGANIZATIONAL CHANGE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

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How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis

SUPPLY CHAIN - Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supply chains.

New Standards, Certification Program Aim to Embed DEI Into Tourism
New Standards, Certification Program Aim to Embed DEI Into Tourism

ORGANIZATIONAL CHANGE - Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.

‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

MARKETING AND COMMS - Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish.

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How WestRock Is Collaborating Its Way Toward a More Circular Economy
How WestRock Is Collaborating Its Way Toward a More Circular Economy

THE NEXT ECONOMY - Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition.

Are You Making It Easy for Your Employees to Vote This Election Day?
Are You Making It Easy for Your Employees to Vote This Election Day?

ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

Growing the Market with Averted Plastic
Growing the Market with Averted Plastic

CHEMISTRY, MATERIALS & PACKAGING - “Averted Plastic” encompasses any mismanaged plastic waste. Oceanworks has expanded its marketplace to include this material — incentivizing entrepreneurs worldwide to divert all plastic waste into economical recycling programs.

Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds
Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds

PRODUCT, SERVICE & DESIGN INNOVATION - The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials.

Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion
Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion

THE NEXT ECONOMY - The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes.

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Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

ORGANIZATIONAL CHANGE - After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.

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