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Stories About Apparel/Fashion/Textiles

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Trending: Reports Call for Fashion to End Its Wicked Ways
Trending: Reports Call for Fashion to End Its Wicked Ways

SUPPLY CHAIN - New reports by Zero Waste Europe and Planet Tracker slam the industry for piecemeal attempts at sustainability and circularity; where it fails to adopt more holistic approaches and take greater responsibility for environmental and social issues, investors must help move the needle.

Modern Meadow Partners to Scale Sustainable Materials Development for Outdoor Apparel Market
Modern Meadow Partners to Scale Sustainable Materials Development for Outdoor Apparel Market

MATERIALS & PACKAGING - The materials innovator and sustainable fabric giant Singtex are co-developing new biomaterials across a range of applications — starting with a sustainably produced, waterproof, membrane-based material for outdoor apparel.

H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion

MARKETING & COMMUNICATIONS - The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.

Stella McCartney to Pilot Mixed-Textile Recycling Venture
Stella McCartney to Pilot Mixed-Textile Recycling Venture

MATERIALS & PACKAGING - Protein Evolution’s technology can turn unused polyester and nylon fabrics from Stella McCartney’s previous collections into good-as-new, infinitely recyclable fibers — and could present a new circular solution for the fashion industry.

Give Greater: The 2022 SB Holiday Gift Guide
Give Greater: The 2022 SB Holiday Gift Guide

INNOVATION & TECHNOLOGY - As always, the goal of our gift guide is to encourage a more conscious approach to gift-giving by highlighting products, services and experiences that create value and benefits beyond short-term gratification for the recipient. Here’s this year’s list of some of the many companies, platforms and products that we’d be happy to support anytime.

Meet 2 Biomaterial Startups Cultivating a Circular, Climate-Friendlier Fashion Industry
Meet 2 Biomaterial Startups Cultivating a Circular, Climate-Friendlier Fashion Industry

MATERIALS & PACKAGING - Orange Fiber and Keel Labs are platforms for exploration and innovation that can reverberate across the fashion industry and prove that sustainable feedstocks and production processes can create both financial and planetary prosperity.

COP27 Yields More Impressive Forest-Conservation Commitments; But Will Our Efforts Go Up in Smoke?
COP27 Yields More Impressive Forest-Conservation Commitments; But Will Our Efforts Go Up in Smoke?

ORGANIZATIONAL GOVERNANCE - From COP27, we see more and more business initiatives focused on not only reaching sustainability, but averting a climate crisis and achieving nature positivity — but have climate-fueled forest fires already nullified our chances at an effective carbon market?

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

CONSUMER BEHAVIOR CHANGE - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.

New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury

MATERIALS & PACKAGING - Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.

Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread
Mycelium Materials Poised to Leave Conventional Leather Industry Hanging by a Thread

MATERIALS & PACKAGING - Biotech startups Bolt Threads, Ecovative and Zvnder have discovered how to make the most of mycelium — creating high-quality, sustainable versions of ubiquitous materials such as leather.

Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility

SUPPLY CHAIN - By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises.

Innovation and Data Driving Sustainability in US Cotton Industry
Innovation and Data Driving Sustainability in US Cotton Industry

SUPPLY CHAIN - As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint.

Selfridges & Circularity: Signs of a Shift, But Still a Bit Short
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

CIRCULAR ECONOMY - More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?

On Advances Circular Ambitions with Industry-First Shoe Made from Carbon Emissions
On Advances Circular Ambitions with Industry-First Shoe Made from Carbon Emissions

MATERIALS & PACKAGING - The Swiss sports brand has created a supply chain coalition with LanzaTech, Borealis and Technip Energies to transform captured carbon into running shoes.

Enhanced Biodegradation Technology Could Significantly Reduce Clothing Impact at the Landfill
Enhanced Biodegradation Technology Could Significantly Reduce Clothing Impact at the Landfill

MATERIALS & PACKAGING - 37.5 Technology is offering brand partners a new additive that greatly improves and expedites the biodegradability of textiles, for free — to encourage broader industry adoption and help eliminate one of our biggest polluters.

Brands Are Only as Strong as the Weakest Link in Their Supply Chain
Brands Are Only as Strong as the Weakest Link in Their Supply Chain

SUPPLY CHAIN - Demand for low-cost goods has pushed manufacturing into the farthest regions of the world — many of which are increasingly vulnerable to climate change and harsh conditions. Eliminating the most vulnerable links only creates more problems; brands are only as strong as the weakest link in their supply chain.

FTC Cashmere Models New Approach to a Truly Sustainable Supply Chain
FTC Cashmere Models New Approach to a Truly Sustainable Supply Chain

SUPPLY CHAIN - The dire social and environmental consequences of opaque fashion supply chains have been laid bare; and consumers now demand that brands have clear, verifiable visibility throughout their supply chains. FTC shows that it can be done — but it requires a vastly different way of thinking.

Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce

CIRCULAR ECONOMY - Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those terms is overlooking major business opportunities.

Trending: Pangaia, Primark Expand Efforts to Turn Waste Textiles Into New Colors
Trending: Pangaia, Primark Expand Efforts to Turn Waste Textiles Into New Colors

MATERIALS & PACKAGING - The latest in a growing wave of circular textile innovations, the materials-science company and the global retailer have both launched collections that turn waste materials into new, colored textiles that require no dyeing.

About You, Yoox Net-a-Porter, Zalando Partner on Climate Action Platform for Fashion Brands
About You, Yoox Net-a-Porter, Zalando Partner on Climate Action Platform for Fashion Brands

SUPPLY CHAIN - In a unique industry collaboration, the three online retailers are launching a bespoke learning platform to support their brand partners in setting science-based emissions-reduction targets.