MARKETING & COMMUNICATIONS -
Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.
INNOVATION & TECHNOLOGY -
Clean, efficient electricity is essential for constructing a low-carbon future, but more advanced technologies are needed to accelerate the transition away from fossil fuels. Scientists around the world are rising to the challenge, delivering new energy solutions that could finally tip the scales in favor of sustainability.
INNOVATION & TECHNOLOGY -
Nissan is driving the future of mobility forward with a vehicle-to-grid (VG2) demonstrator project that could prove instrumental in helping the UK transition to low-carbon transportation and a smart energy system. The £9.8 million e4Futures project will allow drivers to feed energy back into the electricity grid during peak times.
CIRCULAR ECONOMY -
The auto sector is facing a complete overhaul with technological disruption already well underway. In order to remain relevant in the low-carbon transition, automotive companies must rapidly adapt to address technological disruption and environmental regulation. This is the key finding of a new report from CDP, which analyzes 16 of the world’s largest publicly listed automotive companies with a total market capitalization of $790 billion.
INNOVATION & TECHNOLOGY -
Norway is paving the way to a more energy-efficient, low-carbon future through new intelligent lighting technology and strong financial incentives.
INNOVATION & TECHNOLOGY -
Roughly 60 percent of millennials want to increase sustainability efforts in business. Millennials make up the largest group of consumers besides baby boomers, and 72 percent are willing to pay more for products from businesses committed to sustainability.
PRESS RELEASE -
The Ford Motor Company Fund, and executive chairman Bill Ford, announced the award of $200,000 in funding as part of the Bill Ford Better World Challenge. This grant will support two international projects to improve health and sanitation conditions in India and Mexico. These two recipients will be joined by a third award allocated later in 2018.
PRESS RELEASE -
“Drive Sustainability”, a partnership between ten leading automotive companies (BMW Group, Daimler AG, Ford, Honda, Jaguar Land Rover, Scania CV AB, Toyota Motor Europe, Volkswagen Group, Volvo Cars and Volvo Group), will set up a Raw Materials Observatory to identify and address ethical, environmental and labour rights issues in the sourcing of raw materials.
SUPPLY CHAIN -
Electric vehicles and alternative fuels are key components of the auto industry’s vision for the future, but technology isn’t the only thing driving sustainable mobility.
PRESS RELEASE -
As General Motors continues scaling its efforts to restore, protect and promote biodiversity, 11 more sites have earned Conservation Certification from the Wildlife Habitat Council. The company is using its land, resources and partnerships to help address pressing global biodiversity issues.
INNOVATION & TECHNOLOGY -
Corresponding with the launch of its updated Global States and Regions Annual Disclosure report in partnership with CDP and the 2017 United Nations Climate Change Conference (COP23), The Climate Group has announced new members and progress for its electric vehicles (EV100), energy productivity (EP100) and renewable electricity (
INNOVATION & TECHNOLOGY -
The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now.
PRESS RELEASE -
Identifying the exact color code, mixing paint to match the original color and shade, preparing the car body, and finally applying the coating – at the 44th edition of WorldSkills, the world championship of apprenticeships, 26 spray painters proved that automotive refinishing is a highly complex trade.
During the finals in Abu Dhabi, the participants in the Car Painting category presented their skills to a professional jury which was impressed by the accuracy and technical know-how of the finalists. After an exciting competition, the gold medal went to Yingcheng Jiang from China. Silver went to Daryl Head from the UK while Maurus von Holzen from Switzerland, Jonas Heinze from Germany and Enzo Barragato from France won bronze medals.
PRESS RELEASE -
Ford Motor Company is honored to again receive an “A” grade for its water conservation efforts from CDP, the international not-for-profit that drives sustainable economies. The company also received an “A-” grade for its climate change efforts.
PRESS RELEASE -
Ten years ago, the 2008 Ford Mustang launched with seats made of soybean-based foam. Today, soy foam has saved over 228 million pounds of CO2 from entering the atmosphere; the same as would be consumed by four million trees per year, according to a consumer horticulturist at North Carolina State University.
Ford has used soy foam since the Mustang went into production in late 2007, replacing traditional petroleum-based foam that most industries use. Researching and testing renewable, plant-based alternatives to petroleum-based plastics is something Ford has been committed to since 2000.
INNOVATION & TECHNOLOGY -
Ford has announced a new strategy to investors that will see the auto giant leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry. The shift will include greater focus on accelerating the introduction of smart vehicles and services.
The investor presentation follows a four-month-deep dive into Ford’s strategy and business operations led by Jim Hackett, Ford’s new President and CEO, and the company’s senior leadership team.
INNOVATION & TECHNOLOGY -
Following major electric vehicle announcements from Volvo, Jaguar Land Rover, BMW and Volkswagen last month, General Motors Co. (GM) and, unexpectedly, Dyson have joined the ever-expanding group of automakers and companies dedicated to
INNOVATION & TECHNOLOGY -
The renewable and electric vehicle markets may be growing at an unprecedented rate, but approximately 1.3 billion people around the world still live in communities where power generation is restricted and access to electricity is virtually non-existent.