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Article
Innovation & TechnologyInnovation & Technology
2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business
2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business
Published on September 29, 2014
About a 3 minute read

​The Tomorrow’s ValueTM Rating (TVR), published by DNV GL, assesses the sustainability performance of the world’s largest companies, evaluating how well companies understand their risks and opportunities, and how prepared they are to create fut... View More

Article
Community Updates
Sustainable Brands Community Reveals Leading-Edge Business Performance Metrics
Sustainable Brands Community Reveals Leading-Edge Business Performance Metrics
Published on September 25, 2014
About a 4 minute read

The Sustainable Brands® community announces several initiatives focused on identifying, measuring and quantifying entirely new forms of business risk and value. Global senior executives across diverse industry sectors are convening at New Metrics �... View More

Article
Organizational GovernanceOrganizational Governance
The Dow Jones Sustainability Index: Why We All End Up Winning
The Dow Jones Sustainability Index: Why We All End Up Winning
Published on September 10, 2014
About a 4 minute read

On Thursday, the annual rankings of the 2014 Dow Jones Sustainability Index (DJSI) will be publicly announced. Based on research by the Swiss-based investment group RobecoSAM, the Index assesses the sustainability performance of close to 90 publicly ... View More

Article
Innovation & TechnologyInnovation & Technology
General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products
General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products
Published on September 9, 2014
About a 3 minute read

General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More

Article
Marketing & Communications
Napa Green Wines: Not Shouting It From the Rooftops
Napa Green Wines: Not Shouting It From the Rooftops
Published on July 24, 2014
About a 4 minute read

Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?
Published on July 23, 2014
About a 4 minute read

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Published on July 9, 2014
About a 3 minute read

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

Article
Marketing & Communications
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
Published on July 8, 2014
About a 3 minute read

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

Article
Marketing & Communications
Greenpeace to LEGO: 'Shell Is Bad Company'
Greenpeace to LEGO: 'Shell Is Bad Company'
Published on July 2, 2014
About a 3 minute read

Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More

Article
Community Updates
Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference
Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference
Published on April 23, 2014
About a 4 minute read

SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference... View More

Article
Community Updates
SAP to Offer Free Online Course, “Sustainability and Business Innovation”
SAP to Offer Free Online Course, “Sustainability and Business Innovation”
Published on April 21, 2014
About a 1 minute read

SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More

Article
Community Updates
Sustainable Brands® Announces 2014 Innovation Open Semi-finalists
Sustainable Brands® Announces 2014 Innovation Open Semi-finalists
Published on April 17, 2014
About a 4 minute read

SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-spons... View More

Article
Marketing & CommunicationsMarketing & Communications
Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk
Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk
Published on April 10, 2014
About a 4 minute read

A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More

Article
Community Updates
Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference
Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference
Published on April 10, 2014
About a 3 minute read

April 9, 2014, Vancouver, BC – Offsetters Climate Solutions, North America’s leading carbon management solutions provider, is pleased to announce that they are partnering with Sustainable Brands to sponsor the Sustainable Brands 2014 San Diego c... View More

Article
Community Updates
Sustainable Brands® Announces Partnership with MIT Sloan School of Management
Sustainable Brands® Announces Partnership with MIT Sloan School of Management
Published on April 3, 2014
About a 3 minute read

SAN FRANCISCO, April 3 2014 – Sustainable Brands® recently announced MIT Sloan School of Management Sustainability Initiative as co-presenting partner for the Sustainable Brands ’14 New Metrics conference, September 24-26, 2014 in Boston, MA. A ... View More

Article
Community Updates
Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact
Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact
Published on March 19, 2014
About a 3 minute read

SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a mark... View More

Article
Community Updates
NativeEnergy Carbon Offset Report for Sustainable Brands 2013
NativeEnergy Carbon Offset Report for Sustainable Brands 2013
Published on March 12, 2014
About a 1 minute read

For three years NativeEnergy has been the official carbon offset and renewable energy sponsor of Sustainable Brands events. NativeEnergy has donated a portfolio of offsets, including its signature Help Build™ project offsets to balance the greenhou... View More

Article
Marketing & Communications
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Published on February 26, 2014
About a 4 minute read

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More

Article
Community Updates
Sustainable Brands® Opens Entry for Startup Business Competition at SB’14 San Diego
Sustainable Brands® Opens Entry for Startup Business Competition at SB’14 San Diego
Published on February 20, 2014
About a 3 minute read

SAN FRANCISCO, February 20, 2014 – Sustainable Brands® recently opened entry for the internationally known startup business competition Sustainable Brands Innovation Open (SBIO), which will take place at the SB’14 San Diego conference, June 2-5 ... View More

Article
Marketing & Communications
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
Published on February 18, 2014
About a 3 minute read

Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More

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