Assets About Corporate Communications
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Proving the #BusinessCase: P&G Exceeds 2 Sustainability Goals; One Creates $1.6B in Value
This week, Procter & Gamble published its 16th annual sustainability report, which reveals how the CPG giant made far-reaching — and as it turns out, lucrative — improvements to its global operations years ahead of schedule. ... View More
Eastman Joins Consortium Dedicated to Sustainable Chemical Procurement
Eastman Chemical Company today announced it will join chemical giants such as BASF, AkzoNobel, Henkel and Clariant as a member of Together for Sustainability (TfS), a European initiative dedicated to the sustainable procurement of chemicals. Eastman ... View More
Sustainable Brands Expands Corporate Member Network with Addition of Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar as Newest Members
Sustainable Brands® announces the addition of new members to its Corporate Member Network including Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar. They join over 55 companies already committed to leveraging their... View More
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
German power and gas giant E.ON has announced it will now focus on renewables, distribution networks and customer solutions, and spin off its conventional generation, global energy trading, and exploration and production businesses into a new, indepe... View More
7 Tips for Creating Social Value by Empowering Young People
As we prepare to unveil the Top 25 Under 25 year-olds working in sustainable business as part of the 2degrees New Generation initiative later this year, the latest Sustainable Brands London event offered the perfect opportunity to discuss how a numbe... View More
Sustainable Brands Allures Distinguished Brand Leaders to London Conference
SAN FRANCISCO, November 4, 2014 – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London. The conference brings together 400 influential brand leaders and cutting-edge practitioners of environ... View More
Engaging Stakeholders in Sustainability: 3 Lessons from UPS
UPS, the world’s largest package delivery company, boasts some of the highest sustainability scores, credentials and rankings brands can earn, including reducing its total GHG emissions while increasing its shipping volume in 2013. How has the comp... View More
Sustainable Brands Releases 2015 Global Event Calendar
SAN FRANCISCO, October 16, 2014 – Sustainable Brands® recently announced its 2015 global events calendar. Nominations for dynamic business leaders challenging current paradigms on topics related to sustainability and brand innovation are now being... View More
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." ... View More
Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference
Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of envir... View More
How Comfortable Are You with Your Customers Having All the Power?
Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More
2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business
The Tomorrow’s ValueTM Rating (TVR), published by DNV GL, assesses the sustainability performance of the world’s largest companies, evaluating how well companies understand their risks and opportunities, and how prepared they are to create fut... View More
The Dow Jones Sustainability Index: Why We All End Up Winning
On Thursday, the annual rankings of the 2014 Dow Jones Sustainability Index (DJSI) will be publicly announced. Based on research by the Swiss-based investment group RobecoSAM, the Index assesses the sustainability performance of close to 90 publicly ... View More
General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products
General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More
Napa Green Wines: Not Shouting It From the Rooftops
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
Can Chipotle Learn About Food Integrity from McDonald's?
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
