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Assets About Corporate Communications

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Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference

Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of envir... View More

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How Comfortable Are You with Your Customers Having All the Power?

Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More

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2014 Tomorrow's Value Rating Calls for Paradigm Shift in How We Do Business

​The Tomorrow’s ValueTM Rating (TVR), published by DNV GL, assesses the sustainability performance of the world’s largest companies, evaluating how well companies understand their risks and opportunities, and how prepared they are to create fut... View More

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The Dow Jones Sustainability Index: Why We All End Up Winning

On Thursday, the annual rankings of the 2014 Dow Jones Sustainability Index (DJSI) will be publicly announced. Based on research by the Swiss-based investment group RobecoSAM, the Index assesses the sustainability performance of close to 90 publicly ... View More

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General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products

General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More

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Napa Green Wines: Not Shouting It From the Rooftops

Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More

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Can Chipotle Learn About Food Integrity from McDonald's?

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

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Greenpeace Ramps Up LEGO Campaign with Emotional Video

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

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How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

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Greenpeace to LEGO: 'Shell Is Bad Company'

Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More

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Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference

SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference... View More

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SAP to Offer Free Online Course, “Sustainability and Business Innovation”

SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More

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Sustainable Brands® Announces 2014 Innovation Open Semi-finalists

SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-spons... View More

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Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk

A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More

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Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference

April 9, 2014, Vancouver, BC – Offsetters Climate Solutions, North America’s leading carbon management solutions provider, is pleased to announce that they are partnering with Sustainable Brands to sponsor the Sustainable Brands 2014 San Diego c... View More

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Sustainable Brands® Announces Partnership with MIT Sloan School of Management

SAN FRANCISCO, April 3 2014 – Sustainable Brands® recently announced MIT Sloan School of Management Sustainability Initiative as co-presenting partner for the Sustainable Brands ’14 New Metrics conference, September 24-26, 2014 in Boston, MA. A ... View More

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Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact

SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a mark... View More

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NativeEnergy Carbon Offset Report for Sustainable Brands 2013

For three years NativeEnergy has been the official carbon offset and renewable energy sponsor of Sustainable Brands events. NativeEnergy has donated a portfolio of offsets, including its signature Help Build™ project offsets to balance the greenhou... View More

Article
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More

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