Assets About Corporate Communications

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Article
Consumer Behavior Change
Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time
Report Finds Asia Pulp & Paper Lagging on Social Responsibility Commitments; APP Says It Will Take Time
Published on January 16, 2015
About a 5 minute read

A field-based survey by Rainforest Action Network (RAN) investigating Asia Pulp and Paper’s (APP) performance, providing input into an evaluation of APP’s progress on fulfilling its social responsibility commitments, and making recommendations to... View More

Article
Supply Chain
Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets
Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets
Published on January 8, 2015
About a 2 minute read

The Hershey Company has announced that 30 percent of its globally sourced cocoa was independently certified and verified in 2014—this reflects an accelerated pace for achieving its goal of sourcing 100 percent of its cocoa supply from certified and... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Published on January 8, 2015
About a 6 minute read

Timberland has long been one of the more proactive and socially responsible companies within the apparel industry, and this commitment has continued since its acquisition in 2011 by the multinational VF Corporation. The outdoor gear company has launc... View More

Article
Marketing & CommunicationsMarketing & Communications
AT&T's Eco-Rating 2.0 Helps Consumers Understand Environmental, Social Impacts of Their Devices
AT&T's Eco-Rating 2.0 Helps Consumers Understand Environmental, Social Impacts of Their Devices
Published on January 7, 2015
About a 3 minute read

At the International Consumer Electronics Show (CES) in Las Vegas this week, AT&T unveiled Eco-Rating 2.0, an updated rating system that provides consumers an easy way to understand environmental — and now social — impacts associated with the... View More

Article
Innovation & TechnologyInnovation & Technology
Whirlpool Imagines Smart Homes with a Conscience at CES 2015
Whirlpool Imagines Smart Homes with a Conscience at CES 2015
Published on January 6, 2015
About a 4 minute read

This week at the 2015 Consumer Electronics Show, Whirlpool is helping attendees imagine the future of a fully connected home ecosystem — from smart products such as the first connected, donation-enabled laundry pair, to a socially networked kitchen... View More

Article
Circular EconomyCircular Economy
eBay Drops ALEC After Pressure From Environmental Groups; Activists Set Sights on AT&T, UPS
eBay Drops ALEC After Pressure From Environmental Groups; Activists Set Sights on AT&T, UPS
Published on December 19, 2014
About a 1 minute read

On Thursday, after months of pressure from climate change activists, eBay confirmed its departure from the American Legislative Exchange Council (ALEC).“This is a major victory for those of us who have continued to pressure eBay executives to drop... View More

Article
Organizational GovernanceOrganizational Governance
Sustainability Managers Bring More to the Table Than Environmental Expertise
Sustainability Managers Bring More to the Table Than Environmental Expertise
Published on December 19, 2014
About a 4 minute read

Many companies today view sustainable business practices as an integral part of their overall strategy — and much more than an opportunity to enhance their brand image. A natural extension of this trend is increased demand for experienced executive... View More

Article
Marketing & CommunicationsMarketing & Communications
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Published on December 19, 2014
About a 2 minute read

Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More

Article
Organizational GovernanceInnovation & Technology
Proving the #BusinessCase: P&G Exceeds 2 Sustainability Goals; One Creates $1.6B in Value
Proving the #BusinessCase: P&G Exceeds 2 Sustainability Goals; One Creates $1.6B in Value
Published on December 18, 2014
About a 7 minute read

This week, Procter & Gamble published its 16th annual sustainability report, which reveals how the CPG giant made far-reaching — and as it turns out, lucrative — improvements to its global operations years ahead of schedule. ... View More

Article
Innovation & TechnologyInnovation & Technology
Eastman Joins Consortium Dedicated to Sustainable Chemical Procurement
Eastman Joins Consortium Dedicated to Sustainable Chemical Procurement
Published on December 16, 2014
About a 2 minute read

Eastman Chemical Company today announced it will join chemical giants such as BASF, AkzoNobel, Henkel and Clariant as a member of Together for Sustainability (TfS), a European initiative dedicated to the sustainable procurement of chemicals. Eastman ... View More

Article
Community Updates
Sustainable Brands Expands Corporate Member Network with Addition of Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar as Newest Members
Sustainable Brands Expands Corporate Member Network with Addition of Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar as Newest Members
Published on December 9, 2014
About a 2 minute read

Sustainable Brands® announces the addition of new members to its Corporate Member Network including Estee Lauder, P&G, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar. They join over 55 companies already committed to leveraging their... View More

Article
Organizational GovernanceOrganizational Governance
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
Published on December 2, 2014
About a 6 minute read

German power and gas giant E.ON has announced it will now focus on renewables, distribution networks and customer solutions, and spin off its conventional generation, global energy trading, and exploration and production businesses into a new, indepe... View More

Article
Innovation & TechnologyInnovation & Technology
7 Tips for Creating Social Value by Empowering Young People
7 Tips for Creating Social Value by Empowering Young People
Published on November 18, 2014
About a 4 minute read

As we prepare to unveil the Top 25 Under 25 year-olds working in sustainable business as part of the 2degrees New Generation initiative later this year, the latest Sustainable Brands London event offered the perfect opportunity to discuss how a numbe... View More

Article
Community Updates
Sustainable Brands Allures Distinguished Brand Leaders to London Conference
Sustainable Brands Allures Distinguished Brand Leaders to London Conference
Published on November 4, 2014
About a 3 minute read

SAN FRANCISCO, November 4, 2014 – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London. The conference brings together 400 influential brand leaders and cutting-edge practitioners of environ... View More

Article
Organizational GovernanceOrganizational Governance
Engaging Stakeholders in Sustainability: 3 Lessons from UPS
Engaging Stakeholders in Sustainability: 3 Lessons from UPS
Published on October 24, 2014
About a 3 minute read

UPS, the world’s largest package delivery company, boasts some of the highest sustainability scores, credentials and rankings brands can earn, including reducing its total GHG emissions while increasing its shipping volume in 2013. How has the comp... View More

Article
Community Updates
Sustainable Brands Releases 2015 Global Event Calendar
Sustainable Brands Releases 2015 Global Event Calendar
Published on October 16, 2014
About a 1 minute read

SAN FRANCISCO, October 16, 2014 – Sustainable Brands® recently announced its 2015 global events calendar. Nominations for dynamic business leaders challenging current paradigms on topics related to sustainability and brand innovation are now being... View More

Article
New MetricsMarketing & Communications
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
Published on October 10, 2014
About a 5 minute read

On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More

Article
Consumer Behavior Change
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
Published on October 9, 2014
About a 3 minute read

Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." ... View More

Article
Community Updates
Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference
Global Sustainable Brands Community Leaders to Gather in London for Purpose-Driven Brand Innovation Conference
Published on October 9, 2014
About a 2 minute read

Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of envir... View More

Article
Innovation & Technology
How Comfortable Are You with Your Customers Having All the Power?
How Comfortable Are You with Your Customers Having All the Power?
Published on October 8, 2014
About a 4 minute read

Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More

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