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SAN FRANCISCO, November 4, 2014 – Sustainable Brands® kicks off another community event in London today, SB’14 London at the Lancaster London. The conference brings together 400 influential brand leaders and cutting-edge practitioners of environ... View More
UPS, the world’s largest package delivery company, boasts some of the highest sustainability scores, credentials and rankings brands can earn, including reducing its total GHG emissions while increasing its shipping volume in 2013. How has the comp... View More
SAN FRANCISCO, October 16, 2014 – Sustainable Brands® recently announced its 2015 global events calendar. Nominations for dynamic business leaders challenging current paradigms on topics related to sustainability and brand innovation are now being... View More
On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More
Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." ... View More
Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 3-5. The conference will bring together hundreds of influential brand leaders and cutting-edge practitioners of envir... View More
Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More
The Tomorrow’s ValueTM Rating (TVR), published by DNV GL, assesses the sustainability performance of the world’s largest companies, evaluating how well companies understand their risks and opportunities, and how prepared they are to create fut... View More
The Sustainable Brands® community announces several initiatives focused on identifying, measuring and quantifying entirely new forms of business risk and value. Global senior executives across diverse industry sectors are convening at New Metrics �... View More
On Thursday, the annual rankings of the 2014 Dow Jones Sustainability Index (DJSI) will be publicly announced. Based on research by the Swiss-based investment group RobecoSAM, the Index assesses the sustainability performance of close to 90 publicly ... View More
General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More
SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference... View More
SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More
SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-spons... View More
A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More