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Stories About Living Within Our Means

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How the US’s Most Abundant Crop Is Changing the Way Plastic Is Produced
How the US’s Most Abundant Crop Is Changing the Way Plastic Is Produced

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - In a perfect example of the circular economy in action, corn stover — stalks and leaves left over from harvest — becomes a valuable cash crop for which farmers can get paid.

Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future
Summit Provides Ecosystem-wide Look at Groundwork for a Regenerative Food Future

THE NEXT ECONOMY - SB’23 San Diego concluded with the inaugural Regenerative Agriculture Summit, in which players from the field explored the shared opportunities offered by regenerative ag — where sustainable practices intersect with economic growth.

Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains
Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains

CLEANTECH - With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy.

Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More

MARKETING AND COMMS - It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.

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Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains

SUPPLY CHAIN - At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

A Rogue Startup Thinks It Has a Solution to Climate Change; The Scientific Community Disagrees
A Rogue Startup Thinks It Has a Solution to Climate Change; The Scientific Community Disagrees

PRODUCT, SERVICE & DESIGN INNOVATION - Despite a lack of scientific consensus regarding the efficacy and safety of its approach, intrepid startup Make Sunsets is throwing caution to the wind (literally).

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

THE NEXT ECONOMY - At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.

A Clean, Circular Materials Future Is No Longer a Fabrication
A Clean, Circular Materials Future Is No Longer a Fabrication

CHEMISTRY, MATERIALS & PACKAGING - At SB’23 San Diego, three sets of innovators at the forefront of the materials and packaging space shared key insights into the biobased and circular solutions driving a sea change in the market.

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New Frontiers in Sustainable Healthcare
New Frontiers in Sustainable Healthcare

WASTE NOT - Healthcare facilities are extremely complex physical environments. As such, sustainability initiatives will require more planning, research and pilots to ensure organizations are safely implementing initiatives without impacting the provision of patient care.

4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

FINANCE & INVESTMENT - This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.

How Circularity, AI Are Mending Cracks in Our Fractured Food System
How Circularity, AI Are Mending Cracks in Our Fractured Food System

PRODUCT, SERVICE & DESIGN INNOVATION - Naturally, food and its many issues has been a major topic this week at SB’23 San Diego. Here, two panels of innovators share their approaches to filling in systemic gaps in our food system.

Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models

WASTE NOT - This week at SB’23 San Diego, two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.

Tom Ford Plastic Innovation Accelerator Backing Seaweed to Replace Oil-Based Films
Tom Ford Plastic Innovation Accelerator Backing Seaweed to Replace Oil-Based Films

CHEMISTRY, MATERIALS & PACKAGING - Convened by Lonely Whale, the program aims to accelerate scaling and market adoption of seaweed-based alternatives to thin-film plastics made from fossil fuels.

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Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein
Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein

PRODUCT, SERVICE & DESIGN INNOVATION - No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity.

Hilton, Oatly Advance Case for Carbon Labeling Food
Hilton, Oatly Advance Case for Carbon Labeling Food

MARKETING AND COMMS - The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.

Growing a Better World Together: Why I Joined the Financial Sector
Growing a Better World Together: Why I Joined the Financial Sector

FINANCE & INVESTMENT - Throughout my career, I learned that climate risk equals financial risk and the financial sector has a responsibility to help clients transition to more sustainable practices for the benefit of people, planet and profit. Enter Rabobank.

Making Something Out of Nothing: Time for a Rethink About Waste
Making Something Out of Nothing: Time for a Rethink About Waste

WASTE NOT - Excess is inevitable; and we should re-evaluate our understanding of what businesses do with it accordingly. Instead of thinking of excesses as the end of a story, recognize the potential of wastes as the start of something new.

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Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base
Eating Your Values: Depoliticizing Alternative Proteins for a Diverse Consumer Base

MARKETING AND COMMS - Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning demographics. So, crafting messages that appeal to both audiences is vital.

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