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Assets About Systems Shift

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Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

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Why There Won’t Be Quite So Much Waste from the Big Game This Year

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

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The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.... View More

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Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

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Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis

The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change. ... View More

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Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

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Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

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WSL: Riding the Wave to Sports Industry Leadership in Sustainability

The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing... View More

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Report: Regenerative Ag Practices Fundamental to Long-Term Health of Fashion and Textile Industries

Far from simply the latest buzzword, regenerative agriculture is an opportunity for brands to invest in a fundamentally different system that drives numerous benefits for people and the planet — from boosting climate resilience and reversing biodiv... View More

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After Disaster in Texas, Community and Industry Come Together to Transform Water Infrastructure

Disasters such as the aftermath of the February 2021 ice storm that left millions of Texans without running water lay bare the urgent need for updated utility infrastructure across the US. This would involve repairing and replacing hundreds of thousa... View More

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Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators. ... View More

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Salesforce, JetBlue Accelerate Shared Journey Toward Sustainable Air Travel

Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions. ... View More

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Meet the Company Deconstructing Food Products to Reconstruct a More Resilient Food System

Journey Foods is on a mission to transform our food system, one product at a time. Its database of over 17B data points on millions of food products and ingredients is helping companies optimize the complete lifecycle of products, from ideation to ma... View More

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Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt

At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional r... View More

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No Matter the Industry, We All Have a Role to Play in Fighting Hunger

As I write this, we are anxiously awaiting the US Senate to pass President Biden’s “Build Back Better” legislation. It’s important that this passes, as it calls for the continuation of the Child Tax Credit program that has been instrumental i... View More

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Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell

Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal t... View More

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Is There a Secret Recipe for Successful Consumer Climate Communication?

It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options. ... View More

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US Plastics Pact Unveils List of 11 ‘Problematic and Unnecessary’ Materials to Be Eliminated by 2025

The US Pact’s brands, retailers and materials manufacturers are seek to develop immediate solutions to the 11 ubiquitous and unrecyclable materials — but the plastics industry is up in arms. ... View More

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Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain

It seems human rights abuses aren’t the only labor issues companies need to watch out for in their supply chains. Here, Thailand-based Theppadungporn Coconut Company details how it partnered to create the first audit scheme specifically designed to... View More

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Water May Be Life, But It Is Never a Given: Learnings from the Navajo Nation

It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with Kohler to launch the Water Is Life microgrant program — which is working to make safe water ... View More

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October 13-16, 2025
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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