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Assets About Systems Shift

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Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries

Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. ... View More

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When It Comes to Cotton Production, Sustainability Is in the Water

Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social... View More

Article
What SEC ESG Disclosure Mandates Might Mean for Your Business

Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation. ... View More

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Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors

The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews fr... View More

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Organic Cotton Industry Still Sowing Seeds for Sustainability

As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion ... View More

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It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact care... View More

Article
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable

The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More

Article
Trending: Starbucks, A&W Advancing Coffee Cup Circularity

This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More

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Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming

Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture. ... View More

Article
Effective Storytelling Can Inspire Positive Action for People and Planet

Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More

Article
680+ Investors Call on Over 10K Companies to Share Environmental Data

While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclos... View More

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Conquering the Grass Ceiling: Female Farmers Feeding America and the World

As we celebrate Women’s History Month, it seems only fitting to focus on the women working to feed our country. From raising dairy and beef cows to vegetables and other crops — women are slowly becoming the face of the next generation of US farme... View More

Article
The Sustainable Brands Network, Ukraine & the Power of Community

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

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Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments

Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going... View More

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Transparency and Traceability Must Drive Sustainable Fashion

Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More

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New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

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Advertising: A Missing Link in Successful Corporate Climate Action Plans

Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's larges... View More

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Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap

Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference. ... View More

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How Can Apparel Brands Solve a Problem Like Deadstock?

A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycli... View More

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‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More

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