Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Trending: Welcome to the Age of Stakeholder Capitalism

Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More

Article
Sika Sarnafil’s Retractable Roof for the Rogers Centre Is a Case Study in Recycling and Reuse

When Toronto’s Rogers Centre stadium needed a new roof, the owner turned to Sika Sarnafil — the manufacturer of the original vinyl roof membrane. Choosing a Sarnafil roof provided the additional benefit of the company’s recycling program. ... View More

Article
Starbucks, Unilever, Dairy Farmers of America on Their Food-Waste-to-Energy Alliance

The three founding members of the Farm Powered Strategic Alliance discuss how the pioneering partnership is propelling their individual sustainability strategies. ... View More

Article
Apple, Starbucks Expand Efforts to Foster Racial Equity, Opportunity

If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments … ... View More

Article
Groundbreaking Report Shows Pathway to Scale for Reusable, Circular Packaging Models

In the report, Closed Loop Partners, IDEO and the NextGen Consortium share learnings from multiple pilots of reusable coffee cup systems that eliminate waste. ... View More

Article
AZEK Cracks Recycling Code for Post-Consumer PVC Building Materials

Many plastic-based building materials that could be recycled aren’t, because most companies haven’t yet figured out how. The AZEK Company cracked this code, and diverted nearly 300 million pounds of waste from landfills in 2019. ... View More

Article
Prince Charles’ ‘Terra Carta’ Urges Business, Finance to Put Nature at Heart of 2030 Recovery Plan

Inspired by the Magna Carta, the ‘Terra Carta’ (Earth Charter) calls on CEOs from around the world to engage and play their part in leading the global transition to a low-carbon future by 2030. ... View More

Article
What Have We Learnt About Building Post-Pandemic Cities for All?

Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the l... View More

Article
Food Waste Recycling Sees Setbacks During Pandemic

While zero-waste initiatives in the US gained momentum in 2019 and early 2020, myriad complications related to the pandemic brought many to a screeching halt. But as we transition from emergency mode, there have been restarts. ... View More

Article
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. ... View More

Article
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

Article
Trending: Brands, Investors Show They’re Banking on Net-Zero Transition

As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future. ... View More

Article
Supply Chain Partnership to Aid Small Ag Businesses Impacted by COVID

Root Capital, Keurig Dr Pepper, USAID and Ezrah Charitable Trust will help 150,000 farmers across Africa, Latin America and Indonesia; to withstand the current pandemic and build their resiliency for years to come. ... View More

Article
Please Hold the Packaging: Creating a No-Landfill Meal Kit

Meal kits are synonymous with excessive packaging, but they have a crucial redeeming feature — they reduce food waste. At Just Salad, that got us thinking: Could we drastically reduce packaging to make meal kits an unambiguous environmental win? ... View More

Article
The Next Frontier for Fairtrade: Living Incomes in Cocoa

Two forward-thinking brands have deepened their Fairtrade partnerships by making additional financial commitments to cocoa farmers in their supply chains. ... View More

Article
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
Lessons from a Very Difficult Year

Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances. ... View More

Article
What’s Your Organization’s Carbon Budget?

The reduction in total carbon emissions due to COVID-19 just about equals the annual reduction we need to put in place over the next decade. That’s quite a challenge — and it will require us to examine every aspect of our organizations’ operati... View More

Article
New Farm Powered Strategic Alliance Highlights Circular Solution to Food Waste, GHG Reduction

Unilever, Starbucks and Dairy Farmers of America have joined the historic alliance, which calls on the food industry to embrace the simple, circular relationship between food waste and its potential to reduce greenhouse gases. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
More Information

May 13-14, 2025
SB'25 Aotearoa New Zealand
More Information