Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
6 Months Into the Pandemic, ‘Greener’ Jobs Are Safer, Higher Paid, More Resilient

The monthly Green Jobs Report shows that “greener” enterprises align with more resilient jobs, higher pay for workers, fewer job losses, and the potential for better overall company and investor portfolio performance. ... View More

Article
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. ... View More

Article
That’s the Spirit! Bacardi’s Biodegradable Bottle Latest Boon to Beverage Packaging

Set to arrive in 2023, the bottle — which will biodegrade in 18 months — will replace 80M plastic bottles currently produced by Bacardi across its portfolio of brands every year. ... View More

Article
Mastercard Partners to Digitally Empower Small Businesses in Latin America

Bancolombia, Banco Galicia, Citibanamex and Mercado Libre are part of the Partnership, committed to accelerate business recovery and inclusive growth efforts in the region. ... View More

Article
New Standards, Certification Program Aim to Embed DEI Into Tourism

Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification pro... View More

Article
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world. ... View More

Article
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More

Article
How WestRock Is Collaborating Its Way Toward a More Circular Economy

Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition. ... View More

Article
Growing the Market with Averted Plastic

“Averted Plastic” encompasses any mismanaged plastic waste. Oceanworks has expanded its marketplace to include this material — incentivizing entrepreneurs worldwide to divert all plastic waste into economical recycling programs. ... View More

Article
Trending: Levi’s, thredUP Fuel Growing Momentum Behind Secondhand Fashion

The launch of the Levi’s Secondhand marketplace and the rebrand of thredUP reflect growing consumer support of a circular economy and pride in wearing used clothes. ... View More

Article
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More

Article
‘Modern Metropolis’: Newsy Docuseries Examines the Collaborations Creating Sustainable Cities

A systems mindset illustrates how we're better together, how we're all connected, how a rising tide lifts all boats. That shift in thinking became evident as we documented the City of Cincinnati’s work to transform itself into a sustainable, "... View More

Article
Strategies for Scaling Ocean Plastic Supply

Brand commitments are the engine driving recycled plastic’s transition to scale. Making recycled plastic content part of your brand story is hands down the most important way to move the needle. ... View More

Article
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world. ... View More

Article
Does Adopting Renewable Energy Feel Complex? 4 Considerations to Get You Started

When adopting a renewable energy strategy, here are four considerations all executives should keep in mind that will streamline the process and ensure their end results achieve their sustainability goals. ... View More

Article
Trending: 4 Steps Forward for a Circular Economy for Fashion

Eastman's new Naia Renew portfolio, ASOS’ first circular collection, and the launch of brands Borobabi and Covalent add to the budding landscape of fashion that chips away at the rampant waste created by the industry. ... View More

Article
Why Collaboration Is Crucial for Plastics Industry Disruption

To date, plastic recycling has nibbled around the edges. Just like with the climate crisis — no single nation or company can fix our plastic pollution problem on its own; success will only be realized via coordinated efforts. ... View More

Article
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More

Article
Rubicon Reports Progress on Building a New Plastics Economy

In 2018, we committed to grow the volume and quality of recycled plastics by 15% each year. This year, Rubicon is proud to report a 40% increase in the volume of recycled plastics from 2018 to 2019, which far exceeds our goal. ... View More

Article
Retailers Could Be the Most Important Player in Reducing Food Waste

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
More Information

May 13-14, 2025
SB'25 Aotearoa New Zealand
More Information