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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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Alaska Airlines Empowers Guests to Reduce Emissions, Support Growth of SAF Market

This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when they support sustainable aviation fuel, contributing to their elite qualification for the new year. ... View More

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Cradle to Cradle Certified: Ever Honing a Leading-Edge Standard for Product Sustainability

Shaw’s Tara Currier sat down with Elwyn Grainger-Jones, new ED of the Cradle to Cradle Products Innovation Institute, to learn more about how the Institute drives continued improvements in products across industries. ... View More

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Hakodate Carl Raymon: 100 Years of Trust, Dedication and Creating Shared Value

The Japanese ham and sausage producer still uses the production traditions of its founder. To understand the roots of this brand value, we must go back in time to learn about the life of Carl Raymon himself. ... View More

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Navigating the Holiday Waste Conundrum: The Pragmatic Role of AI in Retail Sustainability

The use of AI in retail planning is now a strategic imperative in the fight against waste of all kinds — including the rampant waste created during the holiday season. ... View More

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Air Company: Fueling the Shift from Emissions to Resources

After launching with consumer products vodka and perfume, the carbon-capture innovator is now banking on turning the world’s most abundant pollutant into sustainable aviation fuel. ... View More

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Unilever Sharing Formulas for Lower-Impact Ice Cream Recipes

Unilever’s reworked ice cream recipes can now stay frozen at lower temperatures, helping to lower freezer emissions. Now, it’s sharing 12 reformulation patents for the industry to follow suit. ... View More

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A Sound Solution: How Palmear Is Revolutionizing Palm Tree Pest Control

Palmear’s acoustic-sensing, AI-powered app helps farmers monitor palm tree pest populations and deploy targeted interventions for effective control. ... View More

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Getting Consumers to See the Light on Solar

A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More

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More Sustainable Animal Protein Is Possible Through Innovative Breeding and Genetics

A blend of technology, sustainability practices and advanced genetics that is helping revolutionize the beef and dairy industries is emerging to address our global protein-deficiency problem. ... View More

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Japanese Dairy Farming Being Optimized by Digital Tech, Sustainable Practices

Farmnote’s system uses AI to learn and analyze individual cows’ health, allowing for remote cattle management — helping dairy farmers to enhance productivity and utilize their time more effectively. ... View More

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The Future — It’s Electric! But Are We Ready?

Reducing GHGs can’t be maximized by simply building solar arrays or windmills. While we upgrade our existing power grid, we must embrace and scale other clean-energy technologies — including renewable natural gas. ... View More

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Unprecedented Industry Collab Paves Way for Decarbonization of Global Supply Chains

With foundational support from Apple, Amazon, Meta, Nike, PepsiCo and REI, the Clean Energy Procurement Academy aims to equip companies with the knowledge required to shift to clean energy. ... View More

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A Rogue Startup Thinks It Has a Solution to Climate Change; The Scientific Community Disagrees

Despite a lack of scientific consensus regarding the efficacy and safety of its approach, intrepid startup Make Sunsets is throwing caution to the wind (literally). ... View More

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Can Our Current Food System Be Redeemed?

At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More

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Microsoft, Twelve, Vertical Harvest Paint Powerful Picture of a Regenerative Near-Future

Day 3 keynotes regaled SB’23 San Diego attendees with a peek at regenerative, circular and win-win-win social-purpose business models. ... View More

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How Circularity, AI Are Mending Cracks in Our Fractured Food System

Naturally, food and its many issues has been a major topic this week at SB’23 San Diego. Here, two panels of innovators share their approaches to filling in systemic gaps in our food system. ... View More

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Tom Ford Plastic Innovation Accelerator Backing Seaweed to Replace Oil-Based Films

Convened by Lonely Whale, the program aims to accelerate scaling and market adoption of seaweed-based alternatives to thin-film plastics made from fossil fuels. ... View More

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Animal-Free Egg Whites: The Next Frontier in Ethical, Sustainable Protein

No chickens were harmed in the making of Onego Bio’s Bioalbumen — which has a 90% lower carbon footprint than traditional egg production, 10 times better yields and at price parity. ... View More

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Making Something Out of Nothing: Time for a Rethink About Waste

Excess is inevitable; and we should re-evaluate our understanding of what businesses do with it accordingly. Instead of thinking of excesses as the end of a story, recognize the potential of wastes as the start of something new. ... View More

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Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions

Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive ins... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
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