SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Collaboration

Follow the growing amount of collaborative work — cross-functional, cross-sector, pre-competitive and more — bringing about massive, disruptive, needed shifts to business as usual.

Advertisement
Ford, Jose Cuervo Explore the Only Scenario in Which Tequila, Cars Might Be a Good Mix

In the latest of a string of innovative partnerships in its quest for more sustainable materials (which so far have yielded CO2-based and tomato-based plastic, and guayule-based rubber, to name a few), Ford Motor Company and Jose Cuervo® are exploring the use of the tequila producer’s agave plant byproduct to develop more sustainable bioplastics to employ in Ford vehicles.

#BusinessCase: Dow Continues to Show Positive Return on Pursuing Sustainability Goals

Last week, The Dow Chemical Company released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustainability Officer Neil Hawkins to learn more.

Avery Dennison, Outerknown Partner to Make More Sustainable Care Tags

When Stan Avery founded Avery Dennison in 1935, he set out to create a values-based business admired as much for its ethics and integrity as for its innovation. Eight decades later, the company still strives to adhere to its value-based mandate and is working to ensure that its employees and business partners know, understand and live up to its high ethical standards, according to Helen Sahi, senior director of Sustainability at Avery Dennison. “Key to our progress has been treating sustainability not as something we do, but how we do everything,” Sahi told Sustainable Brands. “We’ve integrated sustainability into our underlying business strategy, from our people to our products to the communities we serve.”

Sex Trafficking: How Brands Can Help End Commercial Exploitation by Interrupting Demand

As a first-time attendee at a Sustainable Brands conference, I expected SB’16 San Diego to be largely about environmental issues. It certainly was – from the conference’s commitment to producing zero waste, to Pratt & Whitney’s “green” jet engine on display in the parking lot. But as a purpose-driven professional with a commitment to the social impact side of corporate social responsibility, I was thrilled to hear panelists redefine sustainability through a human-focused lens.

'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Unilever’s launch of its Sustainable Living Plan in 2010 and the United Nations’ Rio+20 Conference in 2012.

Advertisement
How Ford, MillerCoors, Hershey Are Helping Suppliers Innovate for Sustainability

In this Tuesday afternoon panel, representatives from Ford, MillerCoors and Hershey described how their companies are leveraging a variety of partnerships to innovate for sustainability across their global supply chains. In 2014, Ford launched its innovative Partnership for a Cleaner Environment (PACE) program, which focuses on collaborating with suppliers to reach the company’s aggressive environmental targets.

TSC Helping Eliminate Weak Links in Global Product Supply Chains

This dynamic Tuesday afternoon panel dissected Global Supply Chains, taking forward by The Sustainability Consortium's (TSC) newly released impact report, Greening Global Supply Chains: From Blind Spots To Hot Spots To Action. Robin Raj, founder and Executive Creative Director of Citizen Group, moderated the panel and framed the session with the question: "Why does greening global supply chains represent one of the most potent models for change for sustainability?”

Hershey, Lindt, Mars, Nestlé Join New Program to Help Cocoa Farmers Adapt to Climate Change

Cacao beans grow best in the places where chocolate would melt in your hands, but over the next several decades, many of those environments may grow warmer, drier, and less suitable for its cultivation. While cacao can be grown in warmer places than coffee, cacao thrives in humid environments. As temperatures rise, so will evaporation, and projections suggest that there will not be enough increased rainfall to offset the moisture loss.

How the Power of Partnerships Is Helping Volvo Cut Energy Use Across North America

The motor vehicle industry in the United States spends about $3.6 billion on energy annually, according to the Lawrence Berkeley National Laboratory. In the U.S., over 70 assembly plants currently produce 13 million cars and trucks each year. While energy expenditures are a relatively small cost factor in the total production process, energy-efficiency improvements are helping manufacturers gain an edge in an increasingly competitive environment.

Uber Partners with SF Real Estate Developer to Incentivize Residents to Try Car-Free Living

Between gridlock on bridges, freeways and surface streets and a frustrating dearth of adequate (or affordable) parketing options, anyone who’s ever lived in or around San Francisco can vouch for the fact that having a car is often more of a pain than a plus.

Advertisement
New Doc from Nat Geo, C&A Highlights Business Case for Organic Cotton Production

Cotton is planted on 2.4 percent of the world’s crop land and yet it accounts for 24 percent and 11 percent of the global sales of insecticide and pesticides, respectively. Organic cotton represents less than 1 percent of the global total annual crop, but National Geographic, international clothing brand C&A, and activist and filmmaker Alexandra Cousteau believe that needs to change.

4 Challenges Shaping Tomorrow’s Cities — and How Brands Can Help

More than half of the world’s population currently lives in cities and this is expected to reach 66 percent by 2050, according to the United Nations, when 2.5 billion people will be added to urban populations — with close to 90 percent of the increase concentrated in Asia and Africa. In the fight against climate change, cities represent the greatest challenge and opportunity — while they generate a vast majority (70 percent) of global greenhouse gas emissions, those who live in them actually have smaller carbon footprints than the national averages.

General Mills, NGOs Speak for the Bees: Pollinators Need Help From Companies

An estimated 3,300 acres on oat farms that supply oats for Honey Nut Cheerios will soon provide new dedicated, flower-rich habitat for pollinators. General Mills is partnering with the Xerces Society, a pollinator and wildlife conservation organization, to plant wildflowers on the supplier farms by the end of 2020.

Stakeholder Relations - Invest in It Before You Need to Rely on It

As the world’s leading chemical company, BASF has products in all kinds of industries; it employs 112,000 employees globally, services a variety of customers, and has relationships with shareholders and a large numbers of societal stakeholders. Any company’s set of relevant stakeholders in business, government and civil society will change with time; a clear picture is essential for effective engagement. Rather than relying on inflexible stakeholder mapping tools, it might be more appropriate to have skilled people and organizational structures in place for ongoing stakeholder analysis and engagement.

SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'

The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come.

Advertisement
How Woolworths Is Building Resilience in Its Food Supply Chain

As with any multinational retailer, a high proportion of the environmental impacts resulting from Woolworths operations worldwide are linked to the farming and/or processing of products that we sell. As a result, we make it our business to work together with our suppliers to minimise these impacts, and to positively influence the environmental and social outcomes of doing business. Challenges we face in our global supply chain include impacts of extreme weather events, soil degradation, declining water quality and increasing input costs; below are a few of the initiatives and partnerships aimed at addressing them.

Coalition of Conscious Companies Asks EPA to Strengthen Big Rig Emissions Standards

A coalition of a dozen major food brands and retailers (and Patagonia!) have asked federal regulators not to back down on reducing trucking emissions and increasing fuel economy.

Walmart, SunPower, Tarkett Join Circular Economy 100 USA Network

In February, the U.K.-based Ellen MacArthur Foundation (EMF) announced the launch of a U.S. network to run in parallel with the Foundation’s successful international Circular Economy 100 (CE100) programme. Today, the CE100 USA network of business leaders, academics, innovators, policymakers and city authorities who aim to develop and act on circular economy opportunities held their launch workshop in San Francisco.

Ford Expanding Environmental Stewardship Efforts by Sharing Best Practices with Suppliers

Tomorrow, at a forum of the G7 Alliance on Resource Efficiency in Washington, D.C., Ford Motor Company will highlight its new Partnership for A Cleaner Environment (PACE), a program that aims to help the automaker’s suppliers minimize their impact on the environment by sharing details of Ford’s best practices for water, energy and carbon dioxide reduction.

Unilever, PepsiCo, Coca-Cola Join Market Research Partnership to Tackle SDGs

There is yet another new group that can be filed under Sustainable Development Goal 17: Partnerships for the Goals. Yesterday, Unilever and several industry partners announced the creation of an open platform to share their ideas, data, and insights on addressing key global challenges.

Advertisement