Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.


Follow the growing amount of collaborative work — cross-functional, cross-sector, pre-competitive and more — bringing about massive, disruptive, needed shifts to business as usual.

Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging

Collaborative efforts are advancing sustainability in the beauty industry. FIrst, supported by contributions from major brands and retailers, Forum for the Future and The Sustainability Consortium (TSC) have produced a draft assessment tool for evaluating the sustainability of beauty and personal care products, with the goal of simplifying and aligning the wide array of product assessment criteria in use today.

Partnering for Good: Impacts from a Transformational 10-Year Partnership

“Coming together is a beginning, staying together is progress, and working together is success.” ~ Henry Ford Environmental and social issues are increasingly affecting the viability of business — and the communities and environments in which they operate. A proven way to address these issues is through partnerships in which businesses and non-profits collaborate for mutual benefit and create solutions to societal challenges. Faced with these sizable issues, it can be hard to know where to start — and to determine where the greatest value lies. Taking a page from lean innovation, start with a pilot project, to test and scale what works.

Nestlé-Starbucks Alliance Aims to Make Coffee First Truly Sustainable Ag Product

Starbucks Corporation and Nestlé S.A. announced on Sunday that they will form a global coffee alliance to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, the two companies aim to transform, expand and elevate both the at-home and away-from-home coffee and related categories around the world.

New Digital Platform Connects Corporates, Startups Tackling the SDGs

Companies looking to advance the UN’s Sustainable Development Goals (SDGs) and support startups get their solutions to market by using a new digital match-making platform, fetch. The Dutch-based enterprise helps bring together potential collaborators by showcasing market-ready innovations and allowing companies to search by SDG or industry category to find the ones that align with their corporate sustainability goals.

Back to the Roots, Whole Foods Partner to Grow Indoor Gardening Movement

Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a rapidly growing presence, on a mission to “undo food” by helping people grow food at home and learn about where their food comes from.

Trending: New Partnerships for Unifi, Kimberly-Clark, North Face To Eradicate Plastic Waste

Plastic bottles will find new life in textiles and nitrile gloves are being recycled into new consumer goods through corporate partnerships.

Stronger Together: How Collaboration Is Propelling Keurig’s Sustainability Agenda

One of the greatest aspects of the corporate sustainability movement has to be the paradigm shift that has encouraged companies to collaborate to solve common issues – joining forces across industries and sectors, and even with direct competitors has allowed companies to pool resources and expertise to tackle everything from sourcing, labor, materials, communications, conservation issues and more in holistic and more effective ways. We spoke with Chief Sustainability Officer Monique Oxender to learn more about how strategic partnerships are helping propel Keurig’s sustainability agenda forward.

Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool

Mars, McDonald’s, Staples and several other companies have signed on to support the American Forest Foundation (AFF), GreenBlue, the US Forest Service and Esri in the development of a

Why Ray Dalio, Not Elon Musk, Is Right About the Most Important Area for Human Exploration

Tim Ferriss has scuba diving on the brain. The author, entrepreneur and self-proclaimed "human guinea pig" recently posted to his LinkedIn and Facebook asking his followers for recommendations on “must dive experiences.” No big deal; Ferriss is perhaps one of the world’s most recognized learners, explorers and lovers of new ideas. Nor was it surprising that Ferriss’ posts received thousands of responses with dive spots all over the world.

Tom’s of Maine Invites Public to Help ‘Turn the Tide,’ Allocate $1M to Water Projects

The fate of a $1 million donation from Tom's of Maine to The Nature Conservancy is in the hands of the public. Four projects that will help 'Turn the Tide' toward better protecting, preserving and restoring freshwater in the U.S. are being considered - and the public can vote for their favorite to help direct project funding.

2025 Ambition, UN Report Look to UK Brands, Nature-Based Solutions to Tackle Water Issues

Amidst a flurry of corporate activity around World Water Day (March 22), the growing issues of demand, availability and quality of water have been front-and-center this week. According to UN projections, global demand for fresh water will exceed supply by 40 percent in 2030.

World Water Day: Kimberly-Clark, PepsiCo, Target Dive Into New Projects, Targets

From social media campaigns to water conservation projects and efficiency improvements across their supply chains, top brands announced all sorts of initiatives today in celebration of World Water Day — a new water management tool from Kimberly-Clark and Deltares, projects from PepsiCo and The Nature Conservancy, goals from Gap Inc. and Target, and campaign from Absolut Elyx and Water For People, just to name a few.

Using Collaboration to Create a Culture of Responsible Consumption

It takes a village to make a difference – HEINEKEN USA can’t do it alone! Considering issues of underage drinking, drunk driving, and health and wellbeing, for example, the topic of responsible drinking is so multifaceted that it can sometimes feel like an overwhelming challenge.

UK Retail Giants Team Up to Deliver on SDGs

Over 25 major UK retailers — including Asda, The Co-operative, John Lewis, Marks & Spencer and Sainsbury’s — have signed up to a series of commitments to tackle some of the world’s most pressing social and environmental challenges

Unilever, Savers Team Up to Tackle Clothing Waste

Coinciding with New York Fashion Week, Unilever and global thrift retailer Savers announced a new partnership to draw attention to the issue of clothing waste. As they say, timing is everything. The two organizations collaborated for the latest iteration of Savers’ I Give a Sh!rt campaign, an awareness movement that aims to shed light on the 10.5 million tons of clothing that are discarded every year.

Delta, Duke Team Up to Transform Carbon Credits Into Community Sustainability Projects

Delta Air Lines is expanding its partnership with Duke Athletics and Duke University with a first-of-its-kind sustainability program.

Global Leaders Convene to Identify Multi-Stakeholder Approach to Address the SDGs

Sustainability is at risk. And whilst the risks that go beyond climate change may be less well-understood, they are just as pressing. That was the message at the first meeting of the European Union’s Multi-Stakeholder Platform on the Sustainable Development Goals (SDGs) on 10 January in Brussels.

Renault-Nissan-Mitsubishi Launches $1B Venture Fund to Accelerate Next-Gen Mobility

The world’s largest auto alliance has launched a corporate capital fund, Alliance Ventures, that will invest $1 billion to support innovative projects shaping the next generation of mobility over the next five years.

Trending: New Cross-Industry Partnerships Give Circular Design a Major Push

The circular economy continues to gain steam as key players in the sustainability sphere join forces to unlock new opportunities to create positive impacts. First, the Ellen MacArthur Foundation and Cradle to Cradle Products Innovation Institute (C2CPII) have partnered to drive momentum towards a circular economy.

Networking and Collaboration: What We Can Learn from Zimbabwe’s Anti-Poaching Movement

It’s never been more important to bring the poaching and wildlife conservation story to life, while also bringing together local and international stakeholders to build sustainable solutions to what has become a global issue. Recent developments, such as the US lifting bans on certain elephant trophy imports and changes to the Mugabe government in Zimbabwe, add to the intrigue of what is already a fascinating place.

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