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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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Yellow Leaf Hammocks: Enriching Lives East and West

What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Nor... View More

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Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'

Chid Liberty was born in Liberia, his father the nation’s ambassador to Germany — where Chid grew up before his family was exiled and moved to Silicon Valley. After 28 years abroad, Chid returned to Liberia in 2009 inspired by the Nobel Peace Pri... View More

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O2E Technologies: Turning the World's Waste Into Food and Fuel

Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet the SBIOL public vote winner, O2E Technologi... View More

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Sustainable Brands Innovation Open London Finalists Announced

Sustainable Brands has been running a startup competition for the past 6 years but this is the first time we have run it overseas. Over the past few months we have been searching for the best and brightest new ventures disruptively innovating for a s... View More

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Sustainable Startups Finding More Than Cash on Crowdfunding Platforms

When the principals behind Peppermint Energy decided to tap into crowdfunding in 2012 to boost their start-up solar enterprise, they found money, but they also discovered another type of equity.“What became obvious to us is that the type of people ... View More

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SHFT and BBMG Join Forces to Create Branded Content Offering

BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG... View More

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Target Takes Important Step Toward Sustainable Product Standard

Target today announced an important step toward increasing product transparency, which the company says it hopes will lead to more sustainable and innovative products. ... View More

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F-Cubed: Poised to Save the World from Pathogens

Chicago start-up F-Cubed, LLC (F3) is helping to stem the recurrence of infectious diseases across the food, health and environmental testing sectors with its disruptive invention — a portable diagnostic device that can analyze raw samples for path... View More

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2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption

A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The 2013 Asp... View More

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Mosaic Enabling Public to Invest in Renewable Energy on U.S. Military Base, Starting at $25

Mosaic, America's first online marketplace to offer solar investments to the public, presents the first major U.S. military solar project to be funded by the public. This is a historic opportunity for Americans to invest in the nation's energy indepe... View More

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Nest Wants to Be the Hub of the Connected Home

A company that makes a “smart” thermostat wants developers to hack together your connected home. Nest, “The Learning Thermostat,” last week announced a new developer program and Web API that will connect Nest with other items in your home suc... View More

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Bombas Socks' One-for-One Model Helping to Warm Feet — and Hearts

New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.”Two years ago, after learning that socks are the more requested clothing item at homeless shelters, f... View More

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Rubies in the Rubble: Fighting a Culture of Waste One Chutney at a Time

In 2010, Jenny Dawson was a couple of years out of university working at a hedge fund company in London. One day, she found herself at a wholesale market where she saw pallets of edible fruit and vegetables going to the waste bin. The food had been g... View More

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Peering Into the Future: The Sharing Economy Gets a New Megaphone Thanks to Peers

On July 15, the sharing economy shifted with the launch of Peers: The movement became more centralized and acquired a more powerful voice. An advocacy group that strives to involve sharing economy users in conversations between business and regulator... View More

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10 Finalists in Cradle to Cradle Product Innovation Challenge Show What’s Next in Green Building

Products from ten companies have been selected as finalists for the Cradle to Cradle (C2C) Product Innovation Challenge, sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery. Three winners will be selected from this group and wil... View More

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Flint and Tinder on a Mission to Revive the American Cut-and-Sew Industry

It seems that starting a successful business can happen at any time and to anyone. All it took for Jake Bronstein was a look at where all his underwear was manufactured. Once he realized that 99% of all men’s underwear sold in the U.S. was produced... View More

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California Start-Up Creates Self-Filtering Water Bottle

A Southern California-based start-up called Evo Eau says it has created a reusable water bottle that filters up to 99 percent of contaminants from municipally supplied tap water.The bottle is engineered for everyday use and does more than many of its... View More

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SBIO Winner Fenugreen Poised to Change the World - Could Your Startup Do the Same?

It’s been only a few months since Fenugreen won the Innovation Open at the Sustainable Brands ’13 conference, but you wouldn’t know it based on their momentum and accomplishments since. Since winning SBIO, the company’s brilliantly simple pro... View More

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Entropic Overhead: Measuring the Circular Economy

Errors using inadequate data are much less than those using no data at all.— Charles BabbageDo you break the timer when your boiled egg is cooked?Our economy does; it is like a broken hourglass. We collect together valuable materials, apply energy ... View More

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WikiPearl Promises an Edible Packaging Revolution

Consumer demand for foods convenient and fast has led to a surge in packaging waste across the globe. The use and disposal of plastic in particular has spiked, and despite increased corporate and municipal recycling programs, far too much plastic sti... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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