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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

Article
Dirtball's 'Green Jean' Needs Your Help to Tackle Plastic Bottle Waste

66 billion bottles of water are consumed (and ultimately tossed) each year in the United States alone. In order to make a dent in this staggering number, eco-friendly clothing company Dirtball is using Kickstarter to launch a new product, The Green J... View More

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BlueAvocado’s New Collection of Upcycled Accessories Provides Jobs for Female War Survivors

When we launched our business in Texas nearly five years ago, our vision was to empower millions of people to reduce their carbon footprint, invest in the dreams and journeys of female entrepreneurs, and create an impact that inspires action. We came... View More

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Three Freshly Sprouted Startups on the NYC Local Food Scene

While the most hospitable territory for food startups is certainly California, New York is host to its own burgeoning food movement. We spoke with three startups, in different stages of warming up to the New York food scene, that combine their expert... View More

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Sustainability Innovations Could Generate $156 Billion for UK Firms

UK businesses could secure £100 billion pounds (nearly $156 billion USD) in annual productivity gains generated by innovations designed to address environmental and social challenges, according to a new report by Accenture, Business in the Community... View More

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So Crafty: New Belgium Shows How Sustainable Brand Innovation Can Be a Business Driver

It makes sense that an alliance of craft breweries continues to speak out for the Clean Water Act — you can’t make great beer without great water. But what is it about the culture of craft breweries that makes them see sustainability as an innova... View More

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Back to the Start with Back to the Roots

In their last semester at UC Berkeley, Alejandro Velez and Nikhil Arora were inspired by a class lecture about the possibilities of growing mushrooms using entirely recycled coffee grounds. The perfect representation of turning waste into wages, afte... View More

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Airbnb, Lyft Partner with New Sharing Economy Advocacy Group

Peer-to-peer businesses have a new voice as they go up against traditional industries and, in some cases, government regulations.Airbnb, Lyft, and TaskRabbit are among the companies that have partnered with Peers, a nonprofit that plans to organize s... View More

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Patagonia Launches New Program to Upcycle Flip-Flops

Patagonia has commenced a new remanufacturing program to continuously recycle its flip-flops, which could reduce production waste by nearly a third.The clothing company has partnered with small upstart firm PLUSfoam to create flip-flops that are 100 ... View More

Article
Veuve Clicquot Innovates for More Sustainable Packaging

This video reveals the development process behind Veuve Clicquot's new potato starch packaging - not only is it 100% biodegradable but it's also isothermal, keeping your champagne cool for up to two hours without refrigeration. ... View More

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BBMG's Raphael Bemporad on How Businesses Can Help Drive Transformational Change [Video]

In this interview from the Sustainable Brands 2013 conference in San Diego, BBMG co-founder Raphael Bemporad discusses the need for businesses to engage consumers in ways that will help drive transformational change.To learn how some brands are drivi... View More

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Tesla CEO's Plans for ‘Hyperloop’ Transport System Coming in August

Billionaire chairman and CEO of Tesla Motors and SpaceX visionary Elon Musk says he will release designs next month for a system capable of rapidly transporting people from Los Angeles to San Francisco via a tube in under 30 minutes.In several recent... View More

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How Forward-Thinking Brands Are Disrupting and Delighting Through Innovation

Calling all innovators and implementers! Sustainable Brands and BBMG have launched a new Issues in Focus editorial channel examining the most creative, inspiring and disruptive cases of brand innovation.Guest editor Carola Beeney — joined by BBMG ... View More

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Remade in the USA: A Conversation with Designer Shannon South

In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The Collective, recently partnered with Shannon for the... View More

Article
Celebrating the Emergence of a New Generation of Business Innovators

When you look at the environmental and social challenges we face, it's often tough to stay optimistic. The worst predictions of climate science are coming true. Resource scarcity — especially water — is a major threat to business and the economy.... View More

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Lego Thinking: Key to Futureproofing Your Brand?

Key to futureproofing is creating a brand that fulfills your customers' higher order needs — things such as meaning, authenticity, self-fulfillment and all those other wonderful aspirations at the top of Maslow’s pyramid.But what if your consumer... View More

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When It Comes to Sustainable Innovation, Corporates Can Learn a Lot from Entrepreneurs

One of the core ideas behind sustainable branding is that, by thinking of social problems as business opportunities, companies can gain a competitive advantage. It follows then that a very important core competency in the quest for sustainable brandi... View More

Article
Learning How to Share Again [Video]

As toddlers, most of us had to learn how to share against our more basic instincts. ... View More

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Consumers Believe Brands Can Have Positive Impact but Are Failing to Do So

For all the talk about how important brands are in people's lives, the evidence points firmly in the other direction. ... View More

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More Life Now! A Manifesto for Rejuvenative Technology

At a time when authoritative studies highlight our lack of progress on existing environmental goals and the scale of the threats we may face, we need to turn away from incrementalism, from rationing our unsustainability, towards new models of technol... View More

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