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Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

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Back to the Roots, Revolution Foods Team Up to 'Grow Food, Give Food' to U.S. Schools

Oakland, Calif., start-up Back to the Roots (BTTR), which has made a name for itself with its DIY mushroom kits and new “AquaFarm” home aquaponics system, has taken another step in fulfilling its commitment to “making food personal again.” Th... View More

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Social Enterprise Uses Baskets to Build Schools, Empower Women in West Africa

A social enterprise called Jjangde is tackling two of the largest problems in West Africa — lack of access to education and employment — by connecting handmade goods from rural communities in Senegal to global markets, and using the profits to fu... View More

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Can Aspirationals Help Make Sustainable Consumption Cool?

Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More

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New Social Network Helps Community Projects Find 'neighbourly' Corporate Sponsors

Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet neighbourly.com. ... View More

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Safety-Kleen & Clean Harbors: Working Together to Keep Motor Oil in Cars, Out of the Environment

An old Chinese proverb says, “We are all born, grow old, get sick and die,” but those who are interested in sustainability would likely add that we are all then born again. Rebirth and recycling are two themes that have helped us to understand cy... View More

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GravityLight: A People- and Planet-Friendly Bright Spot for Many Without Electricity

Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet GravityLight.UK-based social enterprise Deci... View More

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Daniel Silverstein: Shifting Fashion's Focus from Waist Size to Zero Waste

Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture a... View More

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TOMS Shoes Creates Home for Imitators with New TOMS Marketplace

TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while m... View More

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Walk on the Wild In-side: How Social Intrapreneurs are Disrupting the System from Within

Lou Reed was a rock-n-roll pioneer. While he may not have achieved many solo hits, he accomplished what all sustainability professionals seek: He shifted the system. Brian Eno famously said, ‘The Velvet Underground may have sold only 10,000 records... View More

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PulpWorks Out to Save People and Planet from Painful Plastic Packaging

Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet PulpWorks. ... View More

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Amp: One-Stop Shopping for Sustainability Resources

Santa Monica-based startup Amp is an open-access directory for professionals and students in the sustainability sector to connect and find resources that support their efforts to drive social and environmental progress.According to co-founder Sarah M... View More

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The Cat's in the BAGGU: Emily Sugihara Talks Sourcing and Collaboration

Named one of Fast Company’s Most Creative People this year, Emily Sugihara is the founder of BAGGU, a line of environmentally conscious bags. The eye-catching yet simple designs have caught on with J. Crew, West Elm and others. We caught up with Em... View More

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Yellow Leaf Hammocks: Enriching Lives East and West

What started out as a backpacking tour through Southeast Asia in Spring 2010 serendipitously turned into an entrepreneurial venture for San Francisco-based Boston native Joe Demin. One morning, while his friends dozed on the sands of the coast of Nor... View More

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Liberty & Justice for All: How Africa Is Challenging Fast Fashion's 'Race to the Bottom'

Chid Liberty was born in Liberia, his father the nation’s ambassador to Germany — where Chid grew up before his family was exiled and moved to Silicon Valley. After 28 years abroad, Chid returned to Liberia in 2009 inspired by the Nobel Peace Pri... View More

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O2E Technologies: Turning the World's Waste Into Food and Fuel

Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet the SBIOL public vote winner, O2E Technologi... View More

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Business Model Innovation

Choosing the right path to sustainable customer delight is no trivial task. After all, you have to arrive at a business model that delivers on customer expectations and is radical enough to make a dent in pressing sustainability challenges of the day... View More

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Sustainable Brands Innovation Open London Finalists Announced

Sustainable Brands has been running a startup competition for the past 6 years but this is the first time we have run it overseas. Over the past few months we have been searching for the best and brightest new ventures disruptively innovating for a s... View More

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Sustainable Startups Finding More Than Cash on Crowdfunding Platforms

When the principals behind Peppermint Energy decided to tap into crowdfunding in 2012 to boost their start-up solar enterprise, they found money, but they also discovered another type of equity.“What became obvious to us is that the type of people ... View More

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SHFT and BBMG Join Forces to Create Branded Content Offering

BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG... View More

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Target Takes Important Step Toward Sustainable Product Standard

Target today announced an important step toward increasing product transparency, which the company says it hopes will lead to more sustainable and innovative products. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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