Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.
Report features insights from discussions with 27 top business leaders as part of Xynteo’s Europe Delivers program — including CEOs of AXA, Danone, EDF Energy, IKEA Group, Mastercard, Nestlé, Nokia, Schneider Electric and Tesco.
At the C40 Summit in Copenhagen, mayors of 94 cities herald a Global Green New Deal to “drive an urgent, fundamental and irreversible transfer of global resources away from fossil fuels and into action that averts the climate emergency.”
Cross-Posted from Finance & Investment.
Despite some progress since the goals were launched in 2015, advancement over the past four years has been stifled due to socioeconomic, geopolitical and
technological uncertainties, hindering CEOs’ sustainability efforts.
A signature element of Earth Island Institute’s year-round New Leaders Initiative, Brower Youth Award winners demonstrate passion and leadership, as well as a commitment to the communities their work serves.
Last month, 181 CEOs in the Business Roundtable (BRT) agreed to new principles for how corporations should act. But how can we develop policies, strategies and programs that really do “support the communities in which we work,” as the principles state?
A diverse group of influential international organizations has launched a global coalition to elevate a business call for comprehensive action to reverse nature loss and restore the planet’s vital natural systems.
Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.
With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals.
When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.
Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…