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Leadership

Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.

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6 Ways to Shift Business for Real, Positive Impact

To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

Business for Nature: Our Economy, Wellbeing Depend on Restoring Biodiversity

A diverse group of influential international organizations has launched a global coalition to elevate a business call for comprehensive action to reverse nature loss and restore the planet’s vital natural systems.

The Evolution of the CMO

Considering today's rapidly changing media landscape, it's clear that the scope and sphere of the CMO role has shifted dramatically.

Committing to the Sustainability Journey: How Do You Know When Your Company Is ‘Ready?’

Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.

Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business

With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals.

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#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.

SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine

Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…

3 Lessons Learned from SB’19 Paris, Day 1

Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

Luke’s Lobster Grows Impact, Revenue by Working With Fellow B Corps

“B Corp acts as a filter. You’re much more likely to get quality and follow-through in a long-lasting way from a B Corp.”

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CEO Activism: How to Achieve Authentic Impact

Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?

B Corps Launch Collaborative Climate Change Action Strategy

Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit

Neil Gaught: Turning Aspiration Into Action

With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.

The Purpose Statement: Necessary, but Insufficient

Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organization, and guide decision-making, drive behaviour and nurture a powerful culture over time?

'The Voice of Society': Why Your Company Could Use a ‘Social Board’ of Directors

Cross-Posted from Organizational Change. The board of directors of any organization exists to provide vision and guidance. Ideally, they are meant to steer companies in the right direction, and keep them out of trouble.

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Over 2,000 Delegates Gather to Share Insights at SB'19 Tokyo

Sustainable Brands 2019 Tokyo was held on March 6-7, at the Hilton Tokyo. 189 leaders from both domestic and foreign companies and NGOs took part.

CDP: Top FMCGs in Race to Keep Up with 'Fast-Moving Consumers'

FMCGs need to accelerate innovation to keep up with changing consumer preferences for plant-based products and less packaging.

L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.

2019: The Year of the Civic CEO

Cross-Posted from Marketing and Comms. New mediums of communication, power and trust produced the Civic CEO, and she is here to stay.

Atlanta: A Dark Horse in Sustainability Innovation

Atlanta may not be the first city that comes to mind when you think of sustainability — but perhaps, it should be.

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