How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.
In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.
Cross-Posted from Circular Economy. Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture.
Cross-Posted from Marketing & Communications. These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26 states.
Cross-Posted from Supply Chain. After an unprecedented year, Keurig Dr Pepper’s 2020 Corporate Responsibility Report reveals how partnerships, innovation, transparency and investment allowed the company to achieve goals and launch industry-first new commitments.
Reversing ingrained social inequities is critical to achieving the UN SDGs and averting catastrophic climate change. The pandemic has laid bare the many costs of inequality — now is the time for brands to make good on their promises to address this global issue.
The world’s largest adventure travel company and certified B Corp is advocating for the safe return of international travel and improved access to COVID-19 vaccinations in low-income countries around the world.
2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.
There are many challenges to implementing corporate purpose effectively. One of the biggest is to sufficiently embed it, so it is owned by everyone. This is more challenging than embedding other corporate ideas, because purpose is personal.
‘Nutrition Unpacked’ combines quantitative data with the input of a broad range of experts and stakeholders to uncover the underlying causes of nutrition inequality and identify actionable outcomes.
Cross-Posted from Marketing & Communications. The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.
Cross-Posted from Finance & Investment. Member companies will assess the financial security and health of their employees as part of a new effort to address the economic hardships of workers.
Cross-Posted from Collaboration & Co-Creation. In July 2020, Transform to Net Zero launched as a cross-sector initiative to accelerate the transition to a net-zero global economy, and inspire other global leaders to do the same. What does progress looks like one year on, and what happens next in the lead-up to COP 26?
Cross-Posted from Circular Economy. With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.
Regenerative practice starts and continues with personal development. It is not a tool but a practice of conscious participation and co-creation. Working regeneratively is about revealing potential, rather than disappearing down rabbit holes of solving problems in isolation.
Cross-Posted from Supply Chain. A new campaign around World Chocolate Day aims to help consumers understand the exploitation that too often accompanies the farming, trade and production of chocolate treats — while highlighting the positive impacts of choosing fair and ethically sourced cocoa.
Cross-Posted from Supply Chain. Porsche has announced it is taking further steps to achieve its sustainability goals: The high-performance car maker is calling for its roughly 1,300 series suppliers to use exclusively renewable energy in the manufacture of Porsche components, starting this month.
As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s workforce or world.
Among the retailer’s goals are to achieve 20% Black team member representation across the company by 2023; and reach net zero in both waste to landfill and value-chain-wide emissions, and 100% owned-brand product circularity, by 2040.