The latest creative strategies and tools helping organizations to engage their teams in building market-leading, purpose-driven brands.
Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future.
A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s leading companies have tackled this.
How this pandemic will impact the future of workforce development is yet to be seen, but it truly serves as an opportunity for employers to scale the pace of evolution necessary for a more sustainable future.
The "SDGs White Paper 2019" aims to help promote fundamental understanding of the SDGs — featuring sections that use concrete case studies and data to clearly explain what is happening in the world, what the issues are, and what Japan is doing on each of the 17 goals.
COVID-19 has fragmented the future. Your best-laid plans may lie broken. But it is possible to bring order to a world of multiple, uncertain futures; and lay the groundwork for the reset we need.
Cross-Posted from The Next Economy. For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
This is the fifth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences. Read parts one, two, three and four.
Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.
When one sets out to work "Regeneratively," it is with the intention of finding the full potential of some effort, one that will proceed through seven phases of thinking and acting. This is a look at Phase One, in which you begin with learning to discern a living, structured whole.
Organizational cultures are like snowflakes: No two are alike. Before you implement an employee engagement program or culture initiative, you must understand your workforce demographics and experiences to ensure the practices will solve a real need.
Cross-Posted from Business Case. Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.
While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.
New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.
In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade.
Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefits both employees and their organizations.
Companies are keen to get involved in school education to improve awareness and understanding of their products and industry, but also to nurture human resources and potential future employees.
At most organizations, inspiration and purpose drop as you move down management levels. The best leaders find ways to motivate people at every layer — from those in the C-suite to employees toiling in the basement boiler room.
By equipping yourself and your organization to understand the changing landscape, and setting a strategic course, you can position your company, customers, shareholders, industry and communities to have a more secure, resilient and thriving future.
Cross-Posted from Waste Not. Waste is a fact, but it doesn’t have to be feared. We can tackle this through collection, sorting and processing; and by understanding where and why trash is finding its way into the environment, so we can stop it.
A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’