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Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Cross-Posted from Marketing and Comms. A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes — and what effective leadership looks like in 2020 and beyond.
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
Cross-Posted from Walking the Talk. The *Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis* highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.
Pandemic Sees Brand Leaders Putting Purpose Before Profit
Cross-Posted from Walking the Talk. While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.