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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

Cross-Posted from Organizational Change. Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

3 Lessons for Brands on How to (Credibly) Drive Social Change

Cross-Posted from Marketing and Comms. The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. 

Baking-In Purpose: How to Transform Siloed Actions into an Authentic, Systemic Strategy

As each company has its own culture and complexities, there is no single recipe for success — but there are several considerations that I think can be applied to almost any organization.

UN Forum on Business and Human Rights, Day 1: ‘The Most Vulnerable Are Always in Your Supply Chain’

Cross-Posted from Supply Chain. What links the two major themes to emerge from the day — COVID and climate — is the need for companies to take steps to assist vulnerable people in supply chains, and to ensure their needs are always taken into account. 

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Why Real Estate Needs a Seat at the Table in a Sustainable Future

Cross-Posted from Product, Service & Design Innovation. In the months and years to come, the real estate sector must play a critical role in creating a decarbonized environment — helping society prepare, respond, re-enter and ultimately re-imagine a sustainable future.

Issues and Values in the Age of Pandemics, Disruption and Division

I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.

Regenerative Design: Beyond Sustainability Toward Circularity in the Built Environment

Cross-Posted from Product, Service & Design Innovation. In order to achieve 2030 sustainability goals, company leaders must think beyond "sustainability," and challenge built environment teams to strive for net-positive impacts, net-zero energy and zero waste.

Brands, Retailers Must Prioritize Data to Improve Purchasing Practices, Supply Chain Resiliency

Cross-Posted from Supply Chain. After decades advocating for business that prioritizes workers and the environment alongside profitability, it is obvious to me that any efforts to pivot to address changing consumer demand and market uncertainty will be futile if workers are treated as commodities or taken for granted.

Companies Must Follow Climate Science Straight to Capitol Hill

Cross-Posted from Marketing and Comms. Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is of increasing concern to investors.

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The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good. 

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

Cross-Posted from Organizational Change. When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

How DEI Issues Have Reshaped the Brand Purpose Landscape

Cross-Posted from Organizational Change. A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

New Standards, Certification Program Aim to Embed DEI Into Tourism

Cross-Posted from Organizational Change. Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

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Are You Making It Easy for Your Employees to Vote This Election Day?

Cross-Posted from Organizational Change. The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

Cross-Posted from Organizational Change. After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.

Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.

How Fairtrade Protects Company Supply Chains — and Brand Reputations

Cross-Posted from Supply Chain. We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever.

Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

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