Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Unilever Calls for Reform in Influencer Marketing; Brings #Unstereotype Vision to Life Through Dance

At the 2018 Cannes Lions Festival of Creativity this week, Unilever announced commitments to improve transparency in its influencer marketing and called on industry to similarly help improve authenticity, build consumer trust and improve brands’ ability to measure impact.

All of Interface’s Flooring Is Now Carbon Neutral – At No Extra Cost to Customers

Interface has become the first global flooring manufacturer to declare that all of its products — including all carpet tile and luxury vinyl tile (LVT) – are carbon neutral across the entire product lifecycle. The company is now offering its Carbon Neutral Floors™ program as standard to every customer, at no extra cost, to help them meet their own sustainability goals while also allowing them to reduce the emissions impact of their projects or spaces.

The World's First Climate-Positive Burgers: Max Burgers Now Help Fight Climate Change

This morning, from the main stage at SB’18 Vancouver, Max Burgers’ Chief Sustainability Officer, Kaj Török, announced that the Swedish burger chain is set to offer the world’s first climate-positive burgers. Török said that customers will soon be able to “take a bite that’s good for the planet as well as their taste-buds” when eating at the quick-serve burger chain, and urged other companies to join Max in going climate positive.

P&G’s Marc Pritchard: The 5 Business Paradigms That Need Shifting

In recent conversation with Marc Pritchard, Chief Brand Officer at P&G, we spent our time talking about shifting out from old paradigms and models, to create new frameworks for building brands and advancing sustainability. Here are Pritchard’s top five paradigms to shift:

Pride Month at HEINEKEN USA: We Like You Just the Way You Are

Cool and stylish workspaces, advanced benefits and other perks are among the many ways that employers stand out as a great place to work. Yet there’s another perk that is just as important, if not more so: an open culture. According to a recent Glassdoor survey, culture and values are the biggest predictor of employee satisfaction.

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Lord Aeck Sargent Marks a Decade of Action on Carbon Emissions

Published during the first industrial revolution, Adam Smith’s The Wealth of Nations used the metaphor of “the invisible hand of the market” to describe how the decisions of self-interested individuals in a free market economy could promote the general betterment of the society as a whole. To this day, free market proponents use Smith’s metaphor to argue for elimination of regulations for a more efficient economy. But the “invisible hand” only makes societally beneficial decisions to the extent that it has good information.

Why Max Burgers Remains One Step Ahead in the Fight Against Climate Change

It’s hard to believe that a fast-food burger chain would actively set a target to reduce red meat consumption by its customers. After all, that generous meat patty smacked in the middle of two fresh buns is the reason why such restaurants exist, right? But Sweden’s beloved Max Burgers is doing just that, and sales across its 120 stores have never been better.

How to Inspire, Equip and Mobilize People to Take Action, Give Back

In the midst of the “purpose revolution,” people are increasingly taking company values to heart when it comes to purchasing and employment decisions (and this is especially true when it comes to young consumers and job seekers).

Q&A: How Clif Bar Is Cultivating the Dual Power of Purpose and Play

In April of 2000, Clif Bar owner and founder Gary Erickson turned down a $120 million offer to buy Clif Bar & Company. Instead of taking it easy the rest of his life, Erickson decided to keep Clif Bar private and pursue a unique business model known as the Five Aspirations: Sustaining Its Business, Brands, People, Community and the Planet.

Brands Take Note: Gen Z Is Putting Its Money Where Its Values Are

Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to new research from non-profit consultancy DoSomething Strategic. This generation is expecting brands to use their platform for good, especially as they feel that politicians and the political system have let them down.

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People Aren’t Saving the Planet. Corporations Are.

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

Earth Needs Our Action Every Day: The Path Ahead

Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks posed by climate change are even more dire than predicted and will lead to even bigger impacts on heat and extreme weather. Combined, this has led to a spike in environmental consciousness, not only for the American people, but for businesses across the globe.

Airbnb to Combat Overcrowding with New Office of Healthy Tourism

With 4.85 million active listings, Airbnb commands the largest portfolio in the industry, larger than the top five biggest hotel companies combined. The company that put home sharing on the map recently shared some of its 2017 data and celebrated its diverse community of travellers from over 190 regions of origin. 38 million US travelers used Airbnb internationally and 31 million travelers stayed at an Airbnb listing in the US.

Why the Food Industry Can’t Risk Anything Less Than ‘Radical Transparency’

As food supply chains grow more complex, consumers are setting higher expectations for food quality, safety and sustainability as they seek more aspirational choices around what they eat. But food scares continue to happen, one of the most famous being the horse meat scandal in 2013.

New Evidence Suggests That Sustainability Standards Drive Action

New evidence suggests that sustainability standards are drivers of the adoption and improvement of corporate practices. Its welcome news following CDP’s recent examination of the gap between corporate intentions and action on tackling climate-related risks.

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About the Clout: Pro-Sustainability Businesses Lobby For Greater Good

Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. They recognize that government leadership is essential to develop progressive economic, social and environmental public policy to realize a future in which business and society can prosper.

Hershey Using ‘Cocoa for Good,’ Investing $500M to Support Farming Communities

The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa For Good will involve collaborative programs, partnerships, and a half-a-billion dollars in investments by 2030.

McDonald’s Endeavors to Reduce GHGs, Improve Chicken Welfare, Phase Out Plastic Straws

McDonald’s has made strides towards sustainability this month: it’s the first restaurant company to set an approved Science-Based Target to reduce greenhouse gas (GHG) emissions; it’s launching a Chicken Sustainability Advisory Council; and it will begin trials to test paper straws – rather than plastic – in several of its U.K. locations.

A ‘Unicorn’ in Business: Lessons from BrewDog on Truly Authentic Engagement

Sustainable Brands has recently reported on a range of really interesting, wide-range of initiatives coming out of the beer industry, including innovative packaging solutions, the use of renewable energy and efforts to address climate change and water scarcity.

Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

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