SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

New Guide Helps Fashion Brands Take Meaningful, Measurable Action to Protect Nature

The report provides a critical introduction for the fashion, textile and apparel industry to setting measurable, science-based targets for nature; and will act as a blueprint for other industries to follow suit.

Carbon Neutral Is Dead; Long Live Nature Positive

Cross-Posted from The Next Economy. If we invest in public campaigns for nature positive and brands shout it from the rooftops, we save what was originally valuable about the voluntary carbon market while actually doing what’s right for nature.

Inequality: The Sustainable Business Blind Spot

Cross-Posted from Finance & Investment. Climate change affects everyone but in vastly unequal ways. To address this and drive real, sustainable change, businesses must ensure their sustainability strategies do not exacerbate existing inequalities even further.

How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

Cross-Posted from Organizational Change. A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.

Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

Cross-Posted from Marketing and Comms. New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

New Certification Raises Bar for Restaurant Sustainability Practices

The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.

Home-Improvement Retailers Across the World Come Together to Address Scope 3 Emissions

Cross-Posted from Collaboration. The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.

Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

Cross-Posted from Behavior Change. An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.

Outvertising to Brands: Stand Your Ground This Pride Month

As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'

‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing

Cross-Posted from Marketing and Comms. Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.

Mejuri Becomes First Jeweler to Join Regenerative Mining Initiative

Cross-Posted from Supply Chain. The jeweler joins forces with RESOLVE’s Regeneration initiative as part of its long-term vision to redefine sustainable luxury in jewelry.

Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission

The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.

Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

Cross-Posted from Marketing and Comms. As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

Cross-Posted from Marketing and Comms. On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

17 Global Companies to Set World’s First Science-Based Targets for Nature This Year

Cross-Posted from The Next Economy. The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.

It’s Time for Brands to Embrace One of the Most Exciting Climate-Mitigation Tools We Have

Cross-Posted from The Next Economy. There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role.

Purpose-Driven Partnerships Helping Brands Ratchet Up Promises, Create Shared Value

Cross-Posted from Collaboration. Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts.

Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action

Cross-Posted from Marketing and Comms. Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.