These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Cross-Posted from Marketing and Comms. Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.
Rather than undoing years’ worth of progress, brands must double down on ESG strategies that can (and will) continue to bear fruit.
Cross-Posted from Marketing and Comms. In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
Cross-Posted from Marketing and Comms. By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.
Cross-Posted from The Next Economy. More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?
Cross-Posted from Leadership. During difficult times, we have a choice to either be daring or retreat into a hole. So, the invitation is open to all of us to move beyond busyness, overwhelm and burnout and come back to our centre — so that we can touch our grief, recognize who we are and find a pathway to renewal.
Cross-Posted from Product, Service & Design Innovation. Regrow’s climate-smart digital platform is making regenerative farming accessible and scalable for scientists, farm advisors, growers and conservationists, while pushing food giants toward their net-zero goals.
Cross-Posted from Organizational Change. A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
Cross-Posted from The Next Economy. By failing to acknowledge our industry’s flaws, we could hinder meaningful progress on real issues going forward — namely, making sure carbon offsets actually contribute to reducing GHG emissions.
New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity.
Cross-Posted from Finance & Investment. Companies with significant ESG commitments to shareholders will not be able to hold investments in cryptocurrencies or NFTs and still meet their sustainability goals; public companies with these technologies in their portfolios will be responsible for the emissions created by their investments.
Cross-Posted from Supply Chain. The tea brand’s ‘Regenerative Roadmap’ aims to completely reimagine the way Tazo creates its teas, and plays a key role in industry giant ekaterra’s overarching sustainability strategy.
Cross-Posted from Supply Chain. The two companies known for their passion for social justice and ethical chocolate have joined forces to end modern slavery and child labor in the cocoa industry.
Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.
Cross-Posted from Organizational Change. Companies cannot afford to ignore racial equity or neglect cultivating inclusive opportunity and mobility; their shareholders, employees, communities and customers are all paying attention to how they bring their commitments to life through action.
Cross-Posted from Marketing and Comms. Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.'
Cross-Posted from Marketing and Comms. Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.
Cross-Posted from Marketing and Comms. When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can harm your brand — the very thing they have vowed to protect.
Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change.
Cross-Posted from Supply Chain. B Lab has updated its B Impact Assessment guidance and standards to align with the IDH Living Wage Roadmap — highlighting more companies’ work on this front will illustrate the feasibility of providing living wages globally.