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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Why B Corp Certification Was Non-Negotiable for Our Brand

Our company’s story is still a young one, and it is ever changing as we continue to grow, but we knew early on that our startup would need to become a Certified B Corp along the way.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

Cross-Posted from Leadership. When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems.

Humana Working to Address Social Determinants of Health

2018 CSR Report details how the company is working to inspire health and wellbeing for the people and communities that it serves.

Moving Targets: How to Set Truly Transformative Sustainability Goals

Reporting and goal-setting are inextricably linked, yet at opposite ends of the sustainability process. Rather than starting with past progress, sustainability leaders have realized that greater accomplishments start with a stronger and clearer vision of what the future should look like.

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B Lab, UNGC Developing Tool to Help Businesses Chart Their SDG Progress

The SDGs touch on issues that require companies to rethink their approaches to value generation. So, B Lab is developing a tool to help companies chart their next decade of progress on the SDGs.

WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic

Cross-Posted from Marketing and Comms. ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.

Why Aren’t Companies Making Faster Progress on Sustainability?

Whether you're unsure how to find the right path, think you've done enough, or are just need help to go further — it’s become clear to us that sustainability executives and their C-Suite colleagues need more assistance with understanding and connecting all the dots.

3 Lessons Learned from SB’19 Paris, Day 1

Cross-Posted from Leadership. Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

Net Zero in Practice: How Brands Can Turn Targets Into Action

The scope and scale of the challenge presented by climate change is dawning on consumers, putting mounting pressure on brands to act in their wider interests — and fast. Going net zero offers a real solution, but how do businesses get there?

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Trending: World Water Day Illustrates Flow, Ebb of Corporate Progress

This year, WWD is typically awash in announcements of commitments and advancements in preserving our most precious resource, but new CDP data on the subject feels like a wet blanket.

No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration among seven trends impacting future of sustainability, according to a new report from Forum for the Future.

How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations.

3 Big Questions Shaping the Future of Sustainable Business in 2019

This year, we are dissecting big, open questions that could either speed up or slow down our quest toward Delivering the Good Life.

SB Nordic: Actions Speak Louder Than Words

So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?

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How Your Company Can Tackle Toxics in 2019

Brands should take note of a new retail sustainability trend that responds to growing consumer demand for healthier products and full ingredient disclosure.

The Future-Fit Business Benchmark: How Do I Start?

Cross-Posted from New Metrics. Look at it as a tool with which to solve the underlying puzzles posed by the sustainability challenge.

How Caesars Supports the SDGs – and How Your Organization Can, Too

Cross-Posted from Organizational Change. As part of our CSR strategy, we strategically aligned our programming based on three Sustainable Development Goals.

L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

Cross-Posted from Leadership. CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.

Building the Next Generation of Sustainable Fashion Leaders

There is a clear opportunity to transition to a more conscious approach to fashion, and up-and-coming designers have great potential to help influence this shift.

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