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Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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Walking the Talk: How Companies Are Delivering on the Promise of Social Impact

Cross-Posted from Collaboration. The metrics used by consumers, employees and investors to measure a company’s success are changing quickly, so the most forward-looking businesses are focused on implementing solutions that benefit people, society and the planet more-broadly — while bolstering their bottom line, too.

Why Outsourcing Customer Service Kills Purpose-Driven Brands

Cross-Posted from Organizational Change. In 2013, TOMS made a terrible mistake: We outsourced Customer Service. If you’re building a purpose-driven business and considering a major “cost-cutting” decision, please learn from our mistakes. The “soul” of your brand may be at stake!

Inside the 2019 CSR Risk and Performance Index: Regional and Sector Comparisons

Despite overall sustainability performance remaining mostly steady, EcoVadis’ latest CSR Risk and Performance Index shows significant differences between regions and industries.

Air, Water and Earth: Reducing Environmental Impacts Across the Three Elements

Cross-Posted from Organizational Change. With goals to achieve carbon-neutral factories by 2030, to reduce CO2 emissions in its supply chain, combat deforestation and step up its efforts to tackle littering, PMI is working to reduce its environmental impacts, end to end.

How Business Can Avoid Fuelling Conflict and Work to Build Peace

On the third and final day at the UN Forum on Business and Human Rights, it was clear all businesses are being asked to address a fourth ‘p’ — peace. As well as helping to prevent conflict, companies are increasingly taking responsibility for sustaining peace.

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Anti-Corruption, Respect for Human Rights Are Part of One Holistic Business Challenge

What Legal Counsels and Chief Compliance Officers have to learn from sustainability and human rights experts is that this can never be a question of compliance alone.

Trending: CDP, LA, NYC Call for Radical Shift in Companies’ Treatment of Forests

New CDP research says industry 2020 zero-deforestation commitments are now impossible; and Councilmembers and Indigenous activists in New York and LA call for a boycott of Brazilian meat companies and a shift toward plant-based diets.

North American Companies Lag Behind in Protecting Children’s Rights

New global benchmark study, released today, shows that companies worldwide are making incremental positive changes to protect children’s rights, but need to significantly accelerate the pace, as risks continue to outpace progress.

Can Being Climate Neutral Become the New Normal?

Gold Standard’s Sarah Leugers recently chatted with entrepreneurial leaders at Allbirds and Peak Design to discuss their climate-neutral commitments and the value this creates for their brands.

94 Mayors Recognize Global Climate Emergency, Support Global Green New Deal

Cross-Posted from Leadership. At the C40 Summit in Copenhagen, mayors of 94 cities herald a Global Green New Deal to “drive an urgent, fundamental and irreversible transfer of global resources away from fossil fuels and into action that averts the climate emergency.”

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Insights from the Big Apple: How Do We Turn the Glitz of Climate Week into Action?

Climate Week NYC saw the UN declare the 2020s “the decade of delivery.” But while progress has been made, are we too self-congratulatory, staying comfortable within our own echo chambers? Are we really delivering enough at the scale and pace needed?

Welcome to the Global Climate Strike: The Largest-Ever Mobilization to Fight Climate Change

Cross-Posted from Collaboration. What began as the Youth Climate Strike — organized by Greta Thunberg’s group, Fridays for Future — has rallied people of all ages who feel compelled to rail against sufficient climate action around the world.

Amazon Makes Surprise Climate Pledge to Meet Paris Agreement 10 Years Early

Cross-Posted from Organizational Change. The tech giant — until now largely silent re climate goals — commits to net zero carbon by 2040, 100% renewable energy by 2030, $100 million in reforestation projects around the world.

6 Exceptional Young, Female Activists Recognized for Environmental Leadership

Cross-Posted from Leadership. A signature element of Earth Island Institute’s year-round New Leaders Initiative, Brower Youth Award winners demonstrate passion and leadership, as well as a commitment to the communities their work serves.

Timberland to Plant 50 Million Trees Over Next 5 Years

The company’s “Nature Needs Heroes” campaign aims to empower global community to be champions for the planet; since 2001, the brand has planted more than 10 million trees worldwide.

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As Amazon Burns, VF Corp Says No to Brazilian Leather

As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”

What the CEO ‘Purpose of Business’ Declaration Is — and What It Isn’t

181 CEOs have signed on to broader purpose — skepticism is warranted, but this is potentially a BFD. Now, let’s see if these companies deliver, and help them when they do — and challenge them when they don’t.

Purpose at Work: How Brandless Creates Community by Making Better Stuff Available to All

Cross-Posted from The Next Economy. Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice.

Coca-Cola, PepsiCo Leave Pro-Plastics Lobbying Association

As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association.

Raising the Purpose Banner (Again) Is Only the Start

It is progress when communications and CSR teams unite under the purpose banner. But it is critical that executive teams and their Boards hot-wire purpose into the core of their business strategy.

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