June 7-9: Brand-Led Culture Change Virtual Event

Walking the Talk

These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.

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#WhoMadeMyClothes: Transparency Has Become a Fashion-Industry Imperative

Cross-Posted from Supply Chain. When it comes to one of the world’s most polluting and exploitative industries, more and more consumers are demanding transparency. We have the technology to deliver end-to-end transparency and to support the reinvention of the fashion industry.

Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

Cross-Posted from Marketing and Comms. The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

330+ Companies with Ambitious Science-Based Targets Exceeding Paris Emissions Goals

SBTi target-setters are ahead of schedule: Since setting targets, these companies are reducing annual emissions at a rate that exceeds the rate needed to limit warming to 1.5°C.

Trending: Welcome to the Age of Stakeholder Capitalism

Cross-Posted from Finance & Investment. Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Apple, Starbucks Expand Efforts to Foster Racial Equity, Opportunity

If 2020 was the year major corporations pledged to do their part to help end systemic racism and inequities, 2021 will see whether many of them walk their talk. Here is how Apple and Starbucks are attempting to make good on their commitments …

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PepsiCo Doubles Down on Climate Goals, Expands Farmer-Empowerment Efforts in Latin America

PepsiCo plans to more than double its science-based climate goal, aiming to achieve net-zero emissions by 2040; and expands efforts to create resilient supply chains in Latin America and the Caribbean, with a focus on female farmers.

What Does It Really Mean to Call ‘Society’ Your Stakeholder?

Cross-Posted from Leadership. For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?

Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

Cross-Posted from Supply Chain. IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing.

Trending: Brands, Investors Show They’re Banking on Net-Zero Transition

Cross-Posted from Finance & Investment. As 2020 finally winds down; a number of investor, brand and banking initiatives shows that this year’s many challenges haven’t derailed major global efforts to achieve, at minimum, a net-zero future.

Purpose Governance: A New Role for Boards

Cross-Posted from Leadership. Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends.

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Consumer Goods Giants Unite to Support Vulnerable Communities Impacted by COVID-19

Cross-Posted from Collaboration. Colgate-Palmolive, General Mills, L'Oréal, Tesco, Unilever and 40 more of the world’s largest food and personal care brands, retailers and manufacturers will provide local aid to communities that have been hardest hit by the pandemic.

Why Brands Need Purpose to Survive, Now More Than Ever

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.

Protect What’s Good: How Tetra Pak Doubled Down on Its Brand Promise in 2020

Jeff Fielkow, President and CEO of Tetra Pak U.S. and Canada, discusses his experience at the helm of a major corporation during a global health crisis; and the critical elements of effective leadership.

The Business of Sport Starts to Find Purpose

Cross-Posted from Organizational Change. In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.

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2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture

Cross-Posted from Organizational Change. Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ...

25 Brand Leaders Share Lessons Learned from Remaining True to Purpose

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice.

3 Lessons for Brands on How to (Credibly) Drive Social Change

Cross-Posted from Marketing and Comms. The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good. 

Baking-In Purpose: How to Transform Siloed Actions into an Authentic, Systemic Strategy

As each company has its own culture and complexities, there is no single recipe for success — but there are several considerations that I think can be applied to almost any organization.

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