Mattel

We are a creations company that inspires the wonder of childhood!

Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet. We are actively minimizing our use of natural resources in our products, packaging and business operations. We are also working to reduce greenhouse gas emissions, minimize waste, conserve water resources and more.

Mattel is tagged in 25 assets. Page 1 of 2.

Article

Press Release

Mattel Announces Goal to Reduce Plastic Packaging by 25% per Product by 2030 and Publishes Latest Citizenship Report

Published on April 27, 2022

About a 1 minute read

New goal complements other previously announced sustainable product and packaging goals, including to achieve 100% recycled, recyclable, or bio-based plastic materials in products and packaging by 2030. ... View More

Article

Press Release

Mattel Expands its Sustainable Product Offering with New MEGA BLOKS CarbonNeutral Green Town Line and Matchbox Tesla Roadster Made from 99% Recycled Materials

Published on April 4, 2022

About a 0 minute read

Mattel is first toy company to incorporate certified renewable polymers from SABIC’s TRUCIRCLE program across its product offerings, starting with MEGA and select Matchbox products ... View More

Article

Organizational Governance Innovation & Technology

Conscientious Consumption: The SB 2021 Holiday Gift Guide

Published on December 6, 2021

About a 19 minute read

With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we... View More

Article

Press Release

Mattel Launches Barbie Loves the Ocean — Its First Fashion Doll Collection Made from Recycled Ocean-Bound* Plastic

Published on June 10, 2021

About a 1 minute read

Mattel Launches Barbie Loves the Ocean; Its First Fashion Doll Collection Made from Recycled Ocean-Bound Plastic ... View More

Article

Circular Economy Innovation & Technology

Mattel PlayBack to Give Old Toys New Life

Published on May 11, 2021

About a 3 minute read

With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products. ... View More

Article

Press Release

Mattel Unveils First-of-its-Kind, CarbonNeutral® Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials to Serve as Brand Blueprint

Published on April 15, 2021

About a 1 minute read

Today, Mattel, Inc. announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. ... View More

Article

Organizational Governance Marketing & Communications

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Published on December 14, 2020

About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article

Supply Chain

Building Better Supply Chains Requires Better Data

Published on February 13, 2018

About a 5 minute read

Supply chains are making headlines once again — and for all the wrong reasons. ... View More

Article

Marketing & Communications Marketing & Communications

Mattel, ColorADD Launch First-Ever Inclusive UNO® Deck for the Colorblind

Published on September 6, 2017

About a 2 minute read

Coinciding with International Colorblind Awareness Day, global learning development and play company Mattel has launched UNO® ColorADD, the world’s first card game for the colorblind. ... View More

Article

Marketing & Communications Marketing & Communications

Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance

Published on June 21, 2017

About a 3 minute read

In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this rep... View More

Article

Press Release

Mattel Plans to Cut Utility Bills 40% Using Recycled Water

Published on July 15, 2016

About a 4 minute read

Mattel recently became a California water agency’s newest recycled water customer, which will save about 2 million gallons of drinking water per year in the drought-stricken state. The global toy maker, whose brands include Barbie, Fisher-Price and... View More

Article

Press Release

West Basin and Mattel Collaborate to Save Up To Two Million Gallons of Drinking Water Per Year

Published on July 11, 2016

About a 2 minute read

Article

Innovation & Technology Innovation & Technology

Barbie Breaks Out of Blonde, Blue-Eyed Box with Range of New Shapes, Sizes, Skin Tones

Published on January 29, 2016

About a 3 minute read

“It’s kind of cool to have people look different,” a young girl says, with two dolls in her hands. One is blonde and blue-eyed, the other has darker tones – and both are Barbie.In a bold move from Mattel, Barbie will now be available in 7 dif... View More

Article

Marketing & Communications Marketing & Communications

Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes

Published on October 25, 2015

About a 4 minute read

This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More

Article

Consumer Behavior Change

Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles

Published on August 26, 2014

About a 7 minute read

The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and wome... View More

Article

Blog

Panels Ponder Context, Chemicals, Cradle to Cradle Textiles on #SB14sd Day 3

Published on June 5, 2014

About a 9 minute read

“What if sustainability was at least 10 percent of every product decision at every company? ... View More

Article

Organizational Governance Organizational Governance

Bristol-Myers Squibb, Johnson & Johnson Top ‘100 Best Corporate Citizens List’

Published on April 28, 2014

About a 1 minute read

Bristol-Myers Squibb, Johnson & Johnson, and Gap have topped CR Magazine’s 2014 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human... View More

Article

Organizational Governance Organizational Governance

Brand Leaders Join SB Collaboratory to Address Employee Engagement

Published on February 7, 2014

About a 2 minute read

Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an ... View More

Article

Supply Chain

Stopping Global Deforestation: How to Turn Around a Giant (Part 2 of 2)

Published on December 31, 2013

About a 5 minute read

This is the fourth in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of... View More

Article

Marketing & Communications Marketing & Communications

Stopping Global Deforestation: How to Turn Around a Giant (Part 1 of 2)

Published on December 24, 2013

About a 9 minute read

This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of ... View More

Upcoming Events

October 13-16, 2025

SB'25 San Diego

US Event

More Information

Thursday, December 5, 2024

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Webinar

SB Member Network: Shifting Customer Behavior and Demand December Member Meeting

Member Event