SB'21 Trend Watching

SB'21 Trend Watching
SB'21 Trend Watching
Tuesday, February 23, 2021
12:00pm EST / 9:00am PST / 5:00pm GMT / 6:00pm CET
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SB’21 Trend Watching, taking place virtually on February 23rd, will track and analyze a number of critical environmental, social, cultural, and business trends that are defining the moment and shaping post-2020 and post-pandemic life.

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Content

Article
Trending: Welcome to the Age of Stakeholder Capitalism

Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More

Article
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook

More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that. ... View More

Article
Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots. ... View More

Article
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems. ... View More

Article
What Will Be Your Organization’s Authentic Purpose in 2021?

The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose. ... View More

Video
Opening Remarks: What We Learned About Ourselves in 2020

The main-stage program will begin by examining the significance of the moment and articulating key questions and opportunities this event aims to explore.... View More

Video
Positive Purpose and Stakeholder-centric Leadership in 2020

This session focuses on pointing out and analyzing effective purpose-driven leadership that shone through all the hardship and suffering brought by the ‘perfect storm’ of crises we have been going through. [See the Slides >>](https://library.sus... View More

Video
The Search for Truth, Trust and Wellbeing in Our Digital Lives

This session will host a discussion on the post-truth fragmented-realities phenomena that are affecting society in a number of ways. The main objective will be to tease out paths to peace-making, healing and re-centering, based on top-notch research ... View More

Video
Trends in Consumer Preferences and Behaviors

This session will share new research seen as critical to solving the ‘intent to action gap’ that persists as one of the key factors shaping many consumers’ relationship with sustainability. This is a new chapter in an already rich and exciting ... View More

Video
2020 Changed Marketing Forever: Marketing to Gen Z

Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find o... View More

Video
Behavior Change in Action: Reshaping Norms and Expectations

This conversation will analyze a range of ways that Millennials and Gen Z are driving significant change in business, politics and popular culture. Find how next-gen leadership is reshaping norms and expectations at the intersection of business, purp... View More

Video
Avoiding Contradictions between Branding, CSO and Government Affairs

Join us for a candid conversation with Elizabeth Doty, Director of the Corporate Political Responsibility Taskforce at the Erb Institute for Global Sustainable Enterprise at the University of Michigan, and a Top Thought Leader in Trust; and Bill Weih... View More

Video
How to Build Regenerative Brands for A Radically Better Future

A rising generation is ready for significant change. 60% of people under 30 globally would prefer structural change rather than a return to a pre-COVID normal, according to BBMG and GlobeScan’s latest global research. In this session, BBMG and Glob... View More

Video
The State of Goal-Setting and Innovation around Critical Environmental Thresholds

If we are to succeed in tackling the multiple global environmental crises we are facing, we have to be serious about adopting the practice of science-based goal-setting at scale, beyond carbon (which, of course, remains critically important). This se... View More

Video
The Evolution of Purpose-driven Leadership and What to Expect Next

This talk will draw insightful observations and lessons from the long evolution of purpose-driven brand leadership, taking into consideration the ‘whole arc’ of activating purpose in business. Pioneer and thought leader in the space Carol Cone wi... View More