SB’21 Trend Watching, taking place virtually on February 23rd, will track and analyze a number of critical environmental, social, cultural, and business trends that are defining the moment and shaping post-2020 and post-pandemic life.
SB'21 Trend Watching
Tuesday, February 23, 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
Share this event:
Content
Article
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pand... View More
Slides
Introducing the First Climate Justice Playbook for Business
See the slides from the SB'21 Trend Watching session "Introducing The Climate Justice Playbook for Business: A global call for businesses to centralize people and justice in climate action thereby catalyzing equitable outcomes for every human" with D... View More
Slides
The Evolution of Purpose-Driven Leadership and What to Expect Next
Draw insightful observations from the long evolution of purpose-driven brand leadership using these slides from the SB'21 Trend Watching session "The Evolution of Purpose-driven Leadership and What to Expect Next" with Carol Cone.... View More
Slides
2020 Changed Marketing Forever: Marketing to Gen Z
Tune into this presentation from SB'21 Trend Watching to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends m... View More
Slides
Trends in Consumer Preferences and Behaviors
Explore new research seen as critical to solving the intent-to-action gap from the SB'21 Trend Watching session "Trends in Consumer Preferences and Behaviors".... View More
Slides
Positive Purpose and Stakeholder Centric Leadership in 2020
These slides from the SB'21 Trend Watching session "Positive Purpose and Stakeholder-centric Leadership in 2020" outline effective purpose-driven leadership.... View More
Video
Pathways to Stakeholder Capitalism, Justice and Regeneration
This discussion will look ahead and try to imagine a world that has truly arrived at stakeholder capitalism at minimum, or a just and regenerative economy at best. Speakers will offer pathways to getting us there, along with suggestions for highly ef... View More
Video
Introducing the First ‘Climate Justice Playbook for Business'
This presentation will shed light on the ‘what’, ‘why’ and ‘how’ of the first comprehensive ‘Climate Justice Playbook for Business.’ Join us to find out more about this freshly-launched new tool!... View More
Video
The Evolution of Purpose-driven Leadership and What to Expect Next
This talk will draw insightful observations and lessons from the long evolution of purpose-driven brand leadership, taking into consideration the ‘whole arc’ of activating purpose in business. Pioneer and thought leader in the space Carol Cone wi... View More
Video
The State of Goal-Setting and Innovation around Critical Environmental Thresholds
If we are to succeed in tackling the multiple global environmental crises we are facing, we have to be serious about adopting the practice of science-based goal-setting at scale, beyond carbon (which, of course, remains critically important). This se... View More
Video
How to Build Regenerative Brands for A Radically Better Future
A rising generation is ready for significant change. 60% of people under 30 globally would prefer structural change rather than a return to a pre-COVID normal, according to BBMG and GlobeScan’s latest global research. In this session, BBMG and Glob... View More
Video
Avoiding Contradictions between Branding, CSO and Government Affairs
Join us for a candid conversation with Elizabeth Doty, Director of the Corporate Political Responsibility Taskforce at the Erb Institute for Global Sustainable Enterprise at the University of Michigan, and a Top Thought Leader in Trust; and Bill Weih... View More
Video
Behavior Change in Action: Reshaping Norms and Expectations
This conversation will analyze a range of ways that Millennials and Gen Z are driving significant change in business, politics and popular culture. Find how next-gen leadership is reshaping norms and expectations at the intersection of business, purp... View More
Video
2020 Changed Marketing Forever: Marketing to Gen Z
Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find o... View More
Video
Trends in Consumer Preferences and Behaviors
This session will share new research seen as critical to solving the ‘intent to action gap’ that persists as one of the key factors shaping many consumers’ relationship with sustainability. This is a new chapter in an already rich and exciting ... View More
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
