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The Power of Collaboration in Driving Sustainable Consumer Change

The Power of Collaboration in Driving Sustainable Consumer Change

Thursday, 18 March 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
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Today’s global challenges—from climate change, to plastic waste and water scarcity—mean that we all need to be doing more, including finding new and meaningful ways to bring consumers along on the sustainability journey. During this webinar, Tide and Sustainable Brands will bring together commercial and non-profit partners to discuss the importance of collaboration in implementing behavior change at scale, within the context of setting and meeting ambitious and measurable brand goals.

Don’t miss this engaging discussion, moderated by Emmy Award-winning journalist Vanessa Hauc, who will be joined by Chief Sustainability Officer at Procter & Gamble, Vice President & Brand Manager at Tide, Chief Sustainability Officer at Hanes,  and SVP of Private Sector Engagement at WWF.

Key Takeaways:

  • The role of collaboration in amplifying “good” with examples of partnerships driving change at scale
  • Consumer motivators that can lead to action to address climate change
  • Importance of brands taking leadership roles in setting and sharing environmental and social ambitions

Can’t join in real time? Register anyway and we’ll send you the recording!


Virginie Helias
Chief Sustainability Officer
Procter & Gamble

With more than thirty years in brand management and innovation, Virginie has broad experience across multiple categories which has built her skills in global to local brand management.

Sheila Bonini
SVP Private Sector Engagement
World Wildlife Fund (WWF)

Sheila Bonini leads the private sector engagement team at WWF, overseeing a team of sustainability professionals supporting the organization’s conservation mission. WWF works with more than 100 companies and that works spans from sustainability sourcing to awareness-raising, all with the goal of harnessing the power of the private sector as a force for conservation.

Amy Krehbiel
Brand Vice President for North America Laundry at Proctor & Gamble
Procter & Gamble

Amy Krehbiel is Brand Vice President for P&G North America Laundry and oversees a portfolio of leadership brands including Tide, Gain, Dreft, and Ariel.

Vanessa Hauc
Noticias Telemundo News Anchor
Noticias Telemundo

Vanessa Hauc is an Emmy Award-winning journalist and weekend anchor for Noticias Telemundo. From social, cultural and political events to natural disasters, Vanessa has been a valuable source of information for U.S. Hispanics, reporting the news from right from where it happens. From Hurricane Maria in Puerto Rico to Matthew in Haiti Vanessa has covered the story. She travelled to Rome two times to lead a conversation between Pope Francis and children from countries affected by natural disasters. Her passion for environmental issues inspired her to create the “Alerta Verde” segment to inform and educate the community about the importance of protecting our planet.