2 years ago
- Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati.
The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.