Tide

Tide is tagged in 8 stories.

Cross-Industry Collaborations Turning the Tide on Cold-Water Washing

1 month ago - Tide partnerships with everyone from appliance manufacturers and retailers to NASA and the International Space Station are helping us reduce the impact of cleaning our clothes.

Brands Are Shaping a Better Future by Designing for How People Live

2 months ago - SB Brand-Led Culture Change featured a host of insights into how brands are engaging customers and changing behaviors through circular design and making energy-efficient choices “normal;” and two new guides aim to equip businesses to meaningfully address social- and climate-justice issues.

New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change

1 year ago - Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.

The Role of Brands in Supporting Consumers to Make More Sustainable Choices

2 years ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.

P&G Becomes Latest Multinational to Accelerate Climate-Action Plans

2 years ago - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.

Tide, NFL Partner to Inspire Football Fans to #TurnToCold

2 years ago - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing

3 years ago - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’

P&G Thinks Inside the Box with New Tide Eco-Box

5 years ago - Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati. The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.

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