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Tide

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Thursday, 18 March 2021
The Power of Collaboration in Driving Sustainable Consumer Change

Tide

Tide is tagged in 6 stories.
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change

10 months ago - Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.

The Role of Brands in Supporting Consumers to Make More Sustainable Choices
The Role of Brands in Supporting Consumers to Make More Sustainable Choices

1 year ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.

P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans

2 years ago - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.

Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

2 years ago - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

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Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing

2 years ago - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’

P&G Thinks Inside the Box with New Tide Eco-Box
P&G Thinks Inside the Box with New Tide Eco-Box

5 years ago - Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati. The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.