Sponsored Webinars
Thursday, 18 March 2021
The Power of Collaboration in Driving Sustainable Consumer Change
Tide
The Role of Brands in Supporting Consumers to Make More Sustainable Choices
6 months ago - Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
1 year ago - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
1 year ago - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
1 year ago - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’
P&G Thinks Inside the Box with New Tide Eco-Box
4 years ago - Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box has been in development for the past year and was revealed today at P&G’s headquarters in Cincinnati. The Tide Eco-Box arrives on a consumer’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, consumers peel off the cardboard flap to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits easily beneath the tap.