How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Cross-Posted from Supply Chain. When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
Cross-Posted from Behavior Change. Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets.
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
Cross-Posted from Behavior Change. By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
Cross-Posted from Chemistry, Materials & Packaging. The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.
Cross-Posted from Waste Not. The Guide provides easy-to-follow processes, as well as important considerations when pivoting focus from on-site techniques to off-site circularity endeavors.
Cross-Posted from Supply Chain. New reports by Zero Waste Europe and Planet Tracker slam the industry for piecemeal attempts at sustainability and circularity; where it fails to adopt more holistic approaches and take greater responsibility for environmental and social issues, investors must help move the needle.
As salmon demand has grown, so too have large-scale, environmentally destructive aquaculture projects. The community of Frenchman Bay, Maine is fighting a plan to build North America’s largest industrialized, open-net fish farms in their backyard.
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.
We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — which is now. Here are 3 ways to hack our brains for climate action.
Cross-Posted from The Next Economy. This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio.
Cross-Posted from Finance & Investment. Self-reported data from over 7,700 companies that responded to questions on biodiversity through CDP’s climate change questionnaire shows they are ready to disclose on biodiversity, sending a powerful signal to negotiators ahead of COP15.