Adam Gerschel-Clarke
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to bra... View More
Enrich Not Exploit: The Business Case for Bold Commitments
On significant birthdays, it is traditional across much of the world to receive gifts, but somewhat characteristically, one of the world’s most altruistic brands is bucking that trend. Last month, on the eve of its 40th anniversary, The Body Shop l... View More
The Modern Slavery Act: Why Inaction May Be Commercial Suicide
‘Forced labour affects roughly 21 million people around the globe, of whom 68% are exploited for private economic gain.’ These chastening figures, produced by the International Labour Organisation, are spurring governments around the world to bri... View More
Simplifying Social Impact: Engagement Is the Route to Business Benefits
‘Social Impact and profitability are two sides of the same coin’ was one of the core takeaways from the Sedex Supply Chain Sustainability Conference, which took place last week at the iconic Barbican Conference Centre in London. The theme of this... View More
Kolster: Brands of the Future Will Lead by Challenging Sustainability Narrative
Last month Thomas Kolster, author of the critically acclaimed book, Goodvertising, compèred a packed SB’16 Copenhagen preview event featuring insights on Behavioural Economics from Krukow, the launch of a new sustainable packaging solution from C... View More
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an... View More
Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging
In one of the highlights of the SB’16 Copenhagen preview event in Denmark last week, Simon Hoffmeyer Boas, Sustainability Director at Carlsberg, introduced the beer giant’s pioneering new packaging solution, The Green Fibre Bottle. Away from the ... View More
'Peak Stuff': Why IKEA Is Shifting Towards New Business Models
Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that c... View More
#BeeSustain: Inspiring Greater Sustainability at Global Conference Events
The 2016 MPI European Meetings & Events Conference in Copenhagen on Tuesday saw the launch of the #BeeSustain Challenge, an immersive new workshop experience intended to help industry professionals to incorporate sustainability into event plannin... View More
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More
What Can the Ethical Fashion Movement Teach Us About Tackling Sustainability In Challenging Industries?
The sustainability challenges facing the clothing industry today are immense. In 2013 the Danish fashion institute estimated it to be the second-most damaging industry in the world, with 25 percent of the world’s pesticides used to grow cotton alon... View More
Social Auditing: A New Tool for Sustainable Development?
Can social auditing be repurposed for greater good? That was the question posed during a breakout session of the Sedex Global Responsible Sourcing Conference in London last week. Muriel Johnson, AAG Project Manager at Sedex, asked a panel of leading ... View More
Sedex Brings Public and Private Sectors Together to Discuss Paths to Sustainable Supply Chains
On a crisp Wednesday morning last week, the 2015 Sedex Global Responsible Sourcing Conference kicked off in London’s Parliament Square, barely a stone’s throw from the seat of British government. The event saw 500 delegates from brands including ... View More
The Shared Imperative: How the Humble Pint Is Helping to Advance Sustainability Science
Last week saw the launch of a new initiative that will offer 15 post-graduate scientists from nations across Africa the opportunity to work with UK academic institutions in subject areas such as water management, sustainable farming, energy and waste... View More
#SB14London: How Model Behavior Is Helping Companies Drive Sustainability Innovation
On Tuesday at SB ’14 London, I was privileged to join Matt Loose and Zoe Arden of SustainAbility at their afternoon breakout workshop. They were presenting their recent publication Model Behavior, exploring the role and practice of business model i... View More
#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'
After a roundtable discussion hosted by Business in the Community, I sat down with Collette Parker of Anglian Water’s customer engagement program to find out more about the opportunities and challenges facing this UK water utility service. ... View More
#SB14London: The Holy Grail - Building Movements for Behavior Change at Scale
On Tuesday afternoon, I joined three inspiring speakers at SB ’14 London to learn more on how to create lasting and impactful movements for social good. The session was hosted by Dan Burgess, who runs a wide range of social projects including Good ... View More
#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour
SB ‘14 London got underway Monday morning and appropriately, one of the day’s first workshops presented some of the key market insights that will help to guide brands in the continued development of sustainable business models.Early in the sessio... View More
SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavior
On Monday afternoon at SB London ‘13, breakout sessions featuring a variety of brand and thought leaders explored everything from purposeful brands and European consumer research to engaging in innovation and reprogramming culture. ... View More
SB London Day One: 'Stop Impelling People to Change and Start Compelling Them'
Sustainable Brands’ second annual European conference kicked off on Monday at the Lancaster Hotel in central London with a round of thought-provoking morning plenary sessions. What was on the agenda? The latest tools, trends and models driving the ... View More
