SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 28th!

Adam Gerschel-Clarke

Adam Gerschel-Clarke is tagged in 20 stories.
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods

New Metrics / Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q & A session held earlier this week by Kering, one of the world’s leading manufacturers of luxury apparel and home to brands such as Gucci, PUMA, Stella McCartney and Alexander McQueen. - 7 years ago

Enrich Not Exploit: The Business Case for Bold Commitments
Enrich Not Exploit: The Business Case for Bold Commitments

Leadership / On significant birthdays, it is traditional across much of the world to receive gifts, but somewhat characteristically, one of the world’s most altruistic brands is bucking that trend. Last month, on the eve of its 40th anniversary, The Body Shop launched its new CSR strategy, ‘Enrich not Exploit,’ setting out 14 targets for 2020 that assist vulnerable communities around the world, further reduce the environmental impact of the brand, and support The Body Shop in its aim to become the ‘World’s most ethical and sustainable global business.’ - 8 years ago

The Modern Slavery Act: Why Inaction May Be Commercial Suicide
The Modern Slavery Act: Why Inaction May Be Commercial Suicide

Organizational Change / ‘Forced labour affects roughly 21 million people around the globe, of whom 68% are exploited for private economic gain.’ These chastening figures, produced by the International Labour Organisation, are spurring governments around the world to bring in tough new measures to deal with this $150 billion industry. - 8 years ago

Simplifying Social Impact: Engagement Is the Route to Business Benefits
Simplifying Social Impact: Engagement Is the Route to Business Benefits

Supply Chain / ‘Social Impact and profitability are two sides of the same coin’ was one of the core takeaways from the Sedex Supply Chain Sustainability Conference, which took place last week at the iconic Barbican Conference Centre in London. The theme of this year’s conference was ‘simplification’: acknowledging the complexity of progressing environmental and social sustainability in a field that is becoming increasingly multi-faceted and prone to duplication. - 8 years ago

Advertisement
Kolster: Brands of the Future Will Lead by Challenging Sustainability Narrative
Kolster: Brands of the Future Will Lead by Challenging Sustainability Narrative

Stakeholder Trends and Insights / Last month Thomas Kolster, author of the critically acclaimed book, Goodvertising, compèred a packed SB’16 Copenhagen preview event featuring insights on Behavioural Economics from Krukow, the launch of a new sustainable packaging solution from Carlsberg and the announcement of a - 8 years ago

The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour

Stakeholder Trends and Insights / Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an interview at the SB’16 Copenhagen preview event in Denmark earlier this month, where she took delegates on a captivating journey into the world of Behavioural Economics. - 8 years ago

Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging
Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging

Chemistry, Materials & Packaging / In one of the highlights of the SB’16 Copenhagen preview event in Denmark last week, Simon Hoffmeyer Boas, Sustainability Director at Carlsberg, introduced the beer giant’s pioneering new packaging solution, The Green Fibre Bottle. Away from the stage, Boas took a moment to discuss the challenges of sustainable packaging and the importance of consumer engagement to the development and success of eco-friendly products. - 8 years ago

'Peak Stuff': Why IKEA Is Shifting Towards New Business Models
'Peak Stuff': Why IKEA Is Shifting Towards New Business Models

Product, Service & Design Innovation / Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that in some parts of the world we have reached the point of ‘peak stuff’, a comment that was interpreted by some as a warning that consumer appetite for home furnishings had reached a crucial turning point. - 8 years ago

#BeeSustain: Inspiring Greater Sustainability at Global Conference Events
#BeeSustain: Inspiring Greater Sustainability at Global Conference Events

Organizational Change / The 2016 MPI European Meetings & Events Conference in Copenhagen on Tuesday saw the launch of the #BeeSustain Challenge, an immersive new workshop experience intended to help industry professionals to incorporate sustainability into event planning, share best practice and reduce their financial outlays. - 8 years ago

Advertisement
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2

Cleantech / On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the privileged position we occupy as a force for societal and market transformation,” he said. “We are uniquely placed: We can harness the emotional power of brands to convey stories and to channel aspirations, but we also embody sustainability — we’re system thinkers, we’re innovators. When we bring these two things together, we have the power to shape culture and shape the market.” - 8 years ago

What Can the Ethical Fashion Movement Teach Us About Tackling Sustainability In Challenging Industries?
What Can the Ethical Fashion Movement Teach Us About Tackling Sustainability In Challenging Industries?

Supply Chain / The sustainability challenges facing the clothing industry today are immense. In 2013 the Danish fashion institute estimated it to be the second-most damaging industry in the world, with 25 percent of the world’s pesticides used to grow cotton alone, and one-fifth of industrial water pollution stemming from the dyeing and treatment of fabric. The U.S. - 8 years ago

Social Auditing: A New Tool for Sustainable Development?
Social Auditing: A New Tool for Sustainable Development?

Organizational Change / Can social auditing be repurposed for greater good? That was the question posed during a breakout session of the Sedex Global Responsible Sourcing Conference in London last week. Muriel Johnson, AAG Project Manager at Sedex, asked a panel of leading business representatives if social auditing could be used to advance sustainable development within global enterprise, rather than as a simple mechanism to manage risk in the supply chain. - 9 years ago

Sedex Brings Public and Private Sectors Together to Discuss Paths to Sustainable Supply Chains
Sedex Brings Public and Private Sectors Together to Discuss Paths to Sustainable Supply Chains

Stakeholder Trends and Insights / On a crisp Wednesday morning last week, the 2015 Sedex Global Responsible Sourcing Conference kicked off in London’s Parliament Square, barely a stone’s throw from the seat of British government. The event saw 500 delegates from brands including Procter & Gamble, Nestlé, Bacardi and Sky come together to discuss the future of supply chains through a series of plenary sessions, breakouts and inspirational speakers.In his opening speech, Georg Kell, executive director of the UN Global Compact, laid out the case for global enterprise to take a united stand on sustainable development. - 9 years ago

The Shared Imperative: How the Humble Pint Is Helping to Advance Sustainability Science
The Shared Imperative: How the Humble Pint Is Helping to Advance Sustainability Science

Organizational Change / Last week saw the launch of a new initiative that will offer 15 post-graduate scientists from nations across Africa the opportunity to work with UK academic institutions in subject areas such as water management, sustainable farming, energy and waste.The ‘SABMiller Royal Society Exchange Programme’ is a seemingly unlikely collaboration between one of the UK’s leading science establishments and a multinational brewer. I went along to Wednesday night’s launch event at the Royal Society in London to find out how beer is helping to fund new sustainable technologies. - 9 years ago

Advertisement
#SB14London: How Model Behavior Is Helping Companies Drive Sustainability Innovation
#SB14London: How Model Behavior Is Helping Companies Drive Sustainability Innovation

Product, Service & Design Innovation / On Tuesday at SB ’14 London, I was privileged to join Matt Loose and Zoe Arden of SustainAbility at their afternoon breakout workshop. They were presenting their recent publication Model Behavior, exploring the role and practice of business model innovation in the context of sustainability.Model Behavior is the result of extensive research, compiling information from 100 companies and documenting more than 80 examples of business model innovation, to create a framework of 20 potential models from which to consider the journey towards more adaptable, responsible and ethical businesses. - 9 years ago

#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'
#SB14London: How Anglian Water Is Guiding Users to 'Keep It Clear'

Behavior Change / After a roundtable discussion hosted by Business in the Community, I sat down with Collette Parker of Anglian Water’s customer engagement program to find out more about the opportunities and challenges facing this UK water utility service. - 9 years ago

#SB14London: The Holy Grail - Building Movements for Behavior Change at Scale
#SB14London: The Holy Grail - Building Movements for Behavior Change at Scale

Behavior Change / On Tuesday afternoon, I joined three inspiring speakers at SB ’14 London to learn more on how to create lasting and impactful movements for social good. The session was hosted by Dan Burgess, who runs a wide range of social projects including Good for Nothing, Break the Silence and Project Wild Thing. He was accompanied by Ivo Gormley, founder of GoodGym, and Gail Gallie of Project Everyone. - 9 years ago

#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour
#SB14London: The Latest Intelligence on Customer Attitudes and Behaviour

Stakeholder Trends and Insights / SB ‘14 London got underway Monday morning and appropriately, one of the day’s first workshops presented some of the key market insights that will help to guide brands in the continued development of sustainable business models.Early in the session Forum for the Future’s James Goodman pressed home the need for brands to adapt to a changing consumer environment. He highlighted Greenpeace’s recent viral campaign against toy manufacturer Lego as a stark warning of the dangers of ignoring your customers’ concerns about sustainability. - 9 years ago

SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavior
SB London Day One: Purpose, Innovation and the Ever-Confounding Consumer Behavior

Blog / On Monday afternoon at SB London ‘13, breakout sessions featuring a variety of brand and thought leaders explored everything from purposeful brands and European consumer research to engaging in innovation and reprogramming culture. - 10 years ago

Advertisement
SB London Day One: 'Stop Impelling People to Change and Start Compelling Them'
SB London Day One: 'Stop Impelling People to Change and Start Compelling Them'

Blog / Sustainable Brands’ second annual European conference kicked off on Monday at the Lancaster Hotel in central London with a round of thought-provoking morning plenary sessions. What was on the agenda? The latest tools, trends and models driving the shift toward more sustainable consumption. - 10 years ago