Allyssa Kennedy is an Account Director within Barkley's Purpose and Sustainability group. For more than a decade, Allyssa has helped brands define, live and communicate their purpose inside and outside of their organizations.
Allyssa Kennedy
Account Director, Purpose + Sustainability
Barkley
Allyssa Kennedy is tagged in 4 stories.
The Purpose-Action Gap: The Business Imperative of ESG
Walking the Talk / In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. - 1 year ago
Why Brands Need Purpose to Survive, Now More Than Ever
Walking the Talk / We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact *and* more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant. - 2 years ago
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Organizational Change / Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... - 2 years ago
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
Organizational Change / Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™. - 3 years ago
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