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Allyssa Kennedy

Allyssa Kennedy

Account Director
BarkleyOKRP

Allyssa Kennedy is an Account Director within Barkley's Purpose and Sustainability group. For more than a decade, Allyssa has helped brands define, live and communicate their purpose inside and outside of their organizations.

Allyssa Kennedy is tagged in 4 assets.
Article
Organizational GovernanceMarketing & Communications
The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG
Published on August 17, 2021
About a 4 minute read

In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable. ... View More

Article
Organizational Governance
Why Brands Need Purpose to Survive, Now More Than Ever
Why Brands Need Purpose to Survive, Now More Than Ever
Published on December 18, 2020
About a 1 minute read

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More

Article
Organizational GovernanceOrganizational Governance
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Published on December 9, 2020
About a 7 minute read

Brands that empower their employees to act with them in their sustainability plan — and let their brand culture guide the creation of that plan — reap benefits. To foster a purpose-led brand culture, brands need to fuse these five elements ... ... View More

Article
Organizational Governance
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
Published on March 17, 2020
About a 3 minute read

Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call ... View More

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