Brynn McNally
The Future of Work and Employee Engagement Through the Lens of Millennials
“What comes to mind when you think of millennials in the workplace?” Bethan Harris, strategist and collaborator at Collectively and the League of Intrapreneurs (LI), asked during her Tuesday afternoon session at SB’16 Copenhagen. ... View More
Pivot, Partner, Proliferate: How Major Brands Are Driving Lasting, Industry-Wide Change
The “musical chairs of leadership” can be a huge obstacle to embedding sustainability in the private sector. An average CMO remains in position for just 18 months, Thomas Kolster, aka “Mr. Goodvertising,” told SB’16 Copenhagen attendees on ... View More
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More
ROSI: JetBlue's Unique New Metrics for Assessing the ROI of Sustainability
In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More
Cradle to Cradle, AutoDesk Launch Second Annual Product Design Challenge
Today is the launch of the second annual Cradle to Cradle Product Design Challenge, which calls upon designers to innovate products for the circular economy. Participants will be awarded up to $6,000 for their designs that creatively eliminate the co... View More
Study: Consumers Are Willing to Pay 30% More for Fair Trade Products
A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential... View More
Trending: 'Freaky Friday' Technologies Grow Metal, Create Batteries from Trees
We know from the emerging discipline of biomimicry that natural systems can stimulate sustainable designs for human use. Two recent innovations use trees for inspiration and materials in unconventional products that may revolutionize very different i... View More
Study: Contrarian Climate Studies Contain Notable Scientific Errors
A new study published in the journal Theoretical and Applied Climatology examines contrarian climate science — the 3 percent of studies questioning the existence and human causes of climate change — and finds they include critical mistakes in sel... View More
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
Trending: Compostable Jeans, Single-Stitch Ts, H&M Recycling Contest the Latest in Sustainable Apparel
From startup designers to major retailers, the fashion world continues to battle our culture of fast fashion and wasteful wardrobes with innovative designs and recycling efforts. ... View More
Coca-Cola on Track to Being Water Neutral by End of 2015
Coca-Cola announced today it is on track to meet its 2020 water replenishment goal five years ahead of schedule. The company expects it will safely replenish 100 percent of the water it uses in beverages and production through community water project... View More
McDonald's, Wrigley's Among Companies Behind 'Litter Manifesto' Calling for Strategy to Clean Up UK
A coalition of British NGOs and businesses is collaborating on a call for concerted action to curb littering. In a letter to the Guardian, leaders from national companies such as the British Soft Drinks Association and British Plastics Association, a... View More
Researchers Unveil New Method for Converting Greenhouse Gas to Building Material
This week, researchers at George Washington University (GWU) unveiled a new method to convert carbon dioxide into nanoscale carbon fibers that may serve as valuable future building materials (think: aircrafts, fitness equipment and sports cars), as w... View More
WRAP Funding Cut as Research Shows Brits Waste the Most Food in All of Europe
A study published this month finds that the UK is the worst-performing European country in terms of food waste, while its leading waste-reduction charity, Waste and Resources Action Programme (WRAP), saw its government funding cut 38 percent last yea... View More
NASA Says Closing the Loop on Poop May Be Key to Long-Term Space Travel
The circular economy is launching into space. Researchers at Clemson University in South Carolina recently secured funding from NASA to create a closed-loop system on a spacecraft that could turn astronauts’ feces into food, fertilizer and other us... View More
#BusinessCase: CalPERS, CalSTRS Report $5.1B Losses on Fossil Fuel Investments
A new report from Trillium Asset Management finds that California’s two major public pension funds, the largest in the nation, lost a combined $5.1 billion on fossil fuel-related investments last year. The California Public Employee’s Retirement ... View More
NGO Asking Coke to Spend Its $3B Ad Budget on Saving the Rainforest Instead
Hey Coca-Cola, how about redirecting your advertising budget for a year to help save the planet?That is the ask of the group Buy the World a Hope, an “independent group of people who believe that there must be new ways to substantially help the wor... View More
This Bio-Knit Shoe Will Be as Easy to Recycle as Plastic Bottles
A new shoe based on textile biomimicry promises easy recycling and soft, robust textures with a single heat-treated material and 3D printers.Designer Amno Liao from the Royal College of Art in London has created the Bio-Knit shoe, which is knitted on... View More
New AT&T Program Aims to Help California Drought, Support The Nature Conservancy
AT&T announced a new program today that will help California customers minimize a major source of water waste: leaks.Customers that sign up for AT&T Digital Life and add a Water Detection Package will receive alerts on their mobile devices wh... View More
MSC Pilots Seafood Traceability Tool, Asks for Industry Feedback
The Marine Stewardship Council (MSC) is soliciting feedback on a new traceability tool that verifies seafood supply chain transactions on a global scale. A public consultation period is taking place from August 16th to September 18th, during which in... View More
