Brynn McNally
Brynn McNally is tagged in 104 stories.
Page 2 of 6.
Waste Not /
If you’re concerned about the recent drought but feel lost on how you can lessen your personal water use, a new initiative promises to help. Anheuser Busch’s Shock Top Brewing Co. is partnering with Indiegogo to identify, fund and distribute water-saving innovations that can help California residents reduce their water consumption.
- 8 years ago
Stakeholder Trends and Insights /
A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change.
- 8 years ago
Product, Service & Design Innovation /
This week, Domtar Corporation released its 2015 Sustainability Report, highlighting its environmental leadership in fiber-based product production and its support of sustainable harvesting.Among its most notable accomplishments, the company self-generated 74 percent of the electricity used in its pulp and paper mills through cogeneration technologies and hydropower, outpacing the US pulp and paper industry average of 59 percent. Nearly two-thirds of this self-generated energy came from renewable fuel derived from its pulping chemical recovery process and from wood residuals left over from log debarking.
- 8 years ago
Product, Service & Design Innovation /
Ahead of the COP21 meeting in December, diverse groups are taking action in support of action on global climate change. From business coalitions and CEO pledges to ambitious city-wide emissions reduction goals, pressure is mounting on national governments to deliver a substantive agreement.
- 8 years ago
Cleantech /
In a creative attempt to protect California’s waning water supply, Los Angeles mayor Eric Garcetti yesterday announced the release of 20,000 “shade balls” into the LA Reservoir. The deployment marks the final phase of a program to safeguard the 175-acre, 3.3 billion gallon reservoir by releasing 96 million of the balls onto its surface.
- 8 years ago
Behavior Change /
Today’s instant communication means brands must respond to calls for transparency or risk widespread exposure to reputational damage. Two recent investigations of major brands reveal the power of public calls for accountability in motivating brand behavior changes.
- 8 years ago
Organizational Change /
The UK-based Co-operative Bank has published its first Values and Ethics report, highlighting its significant environmental achievements, along with progress against its customer-led Ethical Policy, established in 1992. It is the only UK bank to have an ethical policy co-created by customers, and views this policy as essential to its comeback after its financial collapse in 2014.
- 8 years ago
New Metrics /
The Carbon Trust announced Monday it is piloting a new Water Footprint label and certification scheme. It is now inviting businesses to certify their water use assessments with the scheme, using the Water Footprint Network’s methodology or the ISO water footprint standard.
- 8 years ago
Cleantech /
On Tuesday, the National Association of Manufacturers (NAM) launched a multimillion-dollar media campaign against the EPA’s proposal to restrict ground-level ozone pollution limits. The new ads released by NAM indicate that some U.S. national parks have more pollution than the proposed ozone restrictions, and aim to spur lawmakers to discuss the ozone rule with constituents during Congress’s August recess.
- 8 years ago
Marketing and Comms /
Motivating the public to participate in a campaign can be challenging, especially when it involves changing behaviors or contemplating a social ill that’s more pleasant to forget. But lest society collapse from its ignorance, advocates press on with clarion calls for social and environmental action.Two recent advocacy campaigns continue to demonstrate the efficacy of integrating clever, eye-catching displays with light-hearted appeals for change.
- 8 years ago
Product, Service & Design Innovation /
Two major American automakers have formed innovative partnerships aimed at producing vehicles with lighter and more sustainable materials.First, Ford is in search of a sustainable alternative to rubber. Due to the extreme price fluctuations of natural rubber and the desire to lower the per vehicle environmental footprint, the company is testing several domestically sourced alternatives.
- 8 years ago
Waste Not /
A new study published in the Journal of Industrial Ecology highlights the progress of the notoriously water-consumptive almond industry in becoming carbon-emission neutral or even carbon negative. The research, undertaken by UC Davis scientists, highlights the carbon capture potential of almond orchards and concludes that reusing byproducts from almond production and harvest is critical to the industry’s environmental impact and emissions reduction.
- 8 years ago
Product, Service & Design Innovation /
This week, Bank of America (BoA) pledged to expand its $50 billion investment in low-carbon business to $125 billion by 2025, signaling its leadership in environmental finance.BoA’s environmental commitment focuses on addressing energy efficiency, renewable energy and transportation, and other critical areas including water conservation, land use and waste.Over the next 10 years, the bank’s environmental business initiative will support lending, investing, capital raising, advisory services and client financing solutions.
- 8 years ago
Product, Service & Design Innovation /
A new technology from a Bangalore-based scientist promises a cost-effective way to deliver clean drinking water by harnessing moisture from the atmosphere. The patented ‘Rain Tunnel Technology’ has been integrated into a household plug-in machine that will be available for commercial use in the next two months, according to inventor Dr. Rajah Vijay Kumar, Chief Scientific Officer at the De Scalene Research Organization.
- 8 years ago
Collaboration /
Yesterday marked the launch of the American Business Act on Climate Pledge, uniting 13 of the largest U.S. companies in pledging a collective $140 billion of low-carbon investments in the global economy and over 1,600 MW of new renewable energy. The high-profile pledge is the latest indicator that the White House is succeeding in its effort to garner private-sector support for a substantive climate agreement at COP21.
- 8 years ago
Supply Chain /
If you’re a small-scale designer or apparel brand, managing your supply chain efficiently and sustainably can be a challenge. MadeRight, a startup that recently launched out of Y Combinator, wants to change that.MadeRight is helping designers simplify the textile manufacturing process through its consortium of ethical, global factories and its procedures to streamline product movement.
- 8 years ago
Cleantech /
As water-dependent companies seek to cut their usage and survive through punishing droughts, Costco is finding solutions with the help of the latest computing technologies – the cloud, data algorithms, wireless tech and low-cost sensors. Through a partnership with Washington-based startup Apana, the retail giant is employing innovative water-conservation technology to cut water use and generate significant cost savings.Costco first tested the Apana technology on several of its buildings in Mexico. After saving thousands of dollars at each facility, the company has now expanded its use of the technology to over 50 buildings in North America.
- 8 years ago
Collaboration /
The world’s first “summit of conscience” for the climate was held Tuesday in Paris, gathering UN officials, religious leaders and prominent global figures to urge action on climate change ahead of the COP21 meeting in December.Arnold Schwarzenegger was among those in attendance. The former California governor and actor spoke of the real threats posed by climate change.
- 8 years ago
Marketing and Comms /
A new video on humor website Funny or Die satirizes the unhealthy lunches served in American schools. Produced by the American Heart Association (AHA), the piece features comedian Nick Offerman as a “food expert” leading a farm tour full of greasy fare, including pizza vines and taquito trees.
- 8 years ago