Chantel Adams is Executive Vice President of Consumer at WE Communications. Chantel brings an audience-first, integrated marketing perspective, enabling WE to reach consumers wherever they are. Drawing from her time working with consumer insights and analytics teams, she specializes in reaching Gen Z, parents of Gen Z and multicultural consumer audiences (read more ...).
Before WE, Chantel worked at several CPG brands, including Kraft Heinz Company and Nestlé USA. During her time at Nestlé, she launched the first-ever Easter confectionary portfolio of sustainably sourced cacao beans in the US, as well as the company’s largest entertainment partnership as part of the promotion for “The Peanuts Movie” in 2015. Most recently, Chantel was a senior manager in consumer marketing for the Invisalign brand at Align Technology Inc. While there, she was tasked with increasing the brand’s appeal with teens and their parents. To do so, she diversified the brand influencer roster and leaned into internet culture, language and memes, pulling inspiration from viral content and amplifying it across channels — all while being mindful of cultural appropriation. Most of her work at WE includes partnering closely with DXT to identify the best audience segments for upcoming moments and launches on behalf of our consumer sector clients. This includes developing well-researched hypotheses and working with consumer insights to understand what success looks like for specific consumer groups.
Since joining WE in 2021, she led the Windows 11 consumer launch and partnered with a Black-owned business to develop a signature ice cream flavor, delighting over 3,000 consumers across NYC with free ice cream on launch day. Outside work, Chantel uses her experience to help advance women in business. She serves on the Alumni Leadership Council of the Forte Foundation and the Dean’s Advisory Council for the Gwen Ifill School for Media Arts & Humanities at Simmons University in Boston. She loves both coffee and wine — the ideal start and finish to a productive day — and balancing her beverage choices with Peloton rides.